Marko Lukic Email and Phone Number

- Defining the strategy, roadmap for FW Marketing’s Digital presence and operating model, working in collaboration with key stakeholders- Building and foster a high-performance, agile team to deliver solutions across various functions- Partnering in driving the vision for our MS.com digital experiences that drive commercial outcomes for Morgan Stanley on the homepage and other high-traffic areas of the site- Partnering with internal business unit stakeholders to create key features… Show more - Defining the strategy, roadmap for FW Marketing’s Digital presence and operating model, working in collaboration with key stakeholders- Building and foster a high-performance, agile team to deliver solutions across various functions- Partnering in driving the vision for our MS.com digital experiences that drive commercial outcomes for Morgan Stanley on the homepage and other high-traffic areas of the site- Partnering with internal business unit stakeholders to create key features and user journeys that generate leads for the business- Support a test-and-learn efforts by incorporating a robust test & learn curriculum, making decisions with existing KPIs, helping to identify new ones, and responding to data with product enhancements.- Driving influence cross-functionally by identifying proactive opportunities for innovation and operational improvement- Optimizing talent engagement and talent pipeline Show less

Leading the digital channels team (web, email and social).Supporting growth strategy by improving the visibility in search, email and social media.Elevating content efforts across business units and digital channels and enabling data-informed decision making and strategies.Guiding and driving the implementation of creative, audience-centric, channel-specific and data-informed content strategies.

Design and run website, email, social media as well as search engine marketing strategies across Eastern Europe and Middle East regions, while managing external agencies. Leading Online Response Management program in the region. Administer digital marketing budget to keep budgetary expenditures in line with targets.Key Accomplishments:  Implemented CRM strategies resulting in increasing customer impression and engagement by 350% and 250% respectively. Current email open rate for… Show more Design and run website, email, social media as well as search engine marketing strategies across Eastern Europe and Middle East regions, while managing external agencies. Leading Online Response Management program in the region. Administer digital marketing budget to keep budgetary expenditures in line with targets.Key Accomplishments:  Implemented CRM strategies resulting in increasing customer impression and engagement by 350% and 250% respectively. Current email open rate for emails is 50% and CTR is 40%. Improved delivery of e-commerce product configurator software project by taking over additional assignments from various departments. Show less

Business ownership of the global Vodafone IoT websiteManaged content marketing activities within the corporate industry blog and email campaigns for lead generation in B2B segmentManaged all Vodafone IoT and Vodafone Automotive social channelsManaged the Vodafone IoT blog, associated content calendar and creation of articlesIncreasing the visibility of Vodafone IoT SEO rankingsManaging Paid social and PPC/Google AdWords campaigns for Vodafone Internet of Things and Vodafone… Show more Business ownership of the global Vodafone IoT websiteManaged content marketing activities within the corporate industry blog and email campaigns for lead generation in B2B segmentManaged all Vodafone IoT and Vodafone Automotive social channelsManaged the Vodafone IoT blog, associated content calendar and creation of articlesIncreasing the visibility of Vodafone IoT SEO rankingsManaging Paid social and PPC/Google AdWords campaigns for Vodafone Internet of Things and Vodafone Automotive Show less

Provided direction, instructions, mentorship and guidance to social media teams operating at multiple business units across Vodafone group to ensure smooth flow of B2B operations. Oversaw social selling process and develop relationships to find, connect with, understand, and nurture sales prospects. Liaised with several Vodafone entities regarding digital activities aimed at achieving marketing objectives. Drove traffic to company’s website through PPC model.Key… Show more Provided direction, instructions, mentorship and guidance to social media teams operating at multiple business units across Vodafone group to ensure smooth flow of B2B operations. Oversaw social selling process and develop relationships to find, connect with, understand, and nurture sales prospects. Liaised with several Vodafone entities regarding digital activities aimed at achieving marketing objectives. Drove traffic to company’s website through PPC model.Key Accomplishments: Played key role in initiating a social sharing platform, which resulted in increasing clicks from social domains by 550%. Launched social selling and listening programmes within APAC and EMEA regions resulting in generating 10% service sales and increasing social media follower base by 90% respectively. Show less

I took over all global social media management and led the social selling program in Vodafone Global Enterprise. I advocated and introduced social listening.• Writing, tagging and scheduling social media posts• Social selling – preparing and presenting webinars and workshops on social selling and employee advocacy• Social listening• Management of employee advocacy (social sharing) platform• Social Media Channel performance analysis and applying the findings for a more… Show more I took over all global social media management and led the social selling program in Vodafone Global Enterprise. I advocated and introduced social listening.• Writing, tagging and scheduling social media posts• Social selling – preparing and presenting webinars and workshops on social selling and employee advocacy• Social listening• Management of employee advocacy (social sharing) platform• Social Media Channel performance analysis and applying the findings for a more efficient social media strategy• Giving ideas for more engaging content • Social media, campaign and website report building and monthly reporting• Competition analysis on social media• Social profiling and customer engagement Show less

I helped growing social media follower base and introduced the social selling program in Vodafone Global Enterprise. ▪ Building customer profiles▪ Social Listening▪ Website and social media analytics/reporting▪ Social Selling

▪ Processing payments, maintaining financial records and monitoring systems▪ Preparing VAT submission for the Tax Authority on a quarterly basis▪ Preparing records of offers sent for tendering purposes

▪ Process travel expense claims and travel advances▪ Assist in verification and reconciliation of accounting records relating to travel transactions▪ Answer queries and supply available information from files, records or databases▪ Bring to attention of the supervisor reccuring processing and system problems

I wrote for and promoted the corporate blog, of which the articles appeared in more than 20 publications.▪ Business development – finding new clients/targets, meeting with them, following up ▪ Writing articles for the corporate newsletter, contacting the country managers on the field to gather ideas for the new material to be press releases and published in the newsletter▪ PR/advertising – sending the articles to logistics publications and promoting company’s services… Show more I wrote for and promoted the corporate blog, of which the articles appeared in more than 20 publications.▪ Business development – finding new clients/targets, meeting with them, following up ▪ Writing articles for the corporate newsletter, contacting the country managers on the field to gather ideas for the new material to be press releases and published in the newsletter▪ PR/advertising – sending the articles to logistics publications and promoting company’s services, ▪ Monitoring international and country specific media coverage on daily basis and preparing summaries, if needed; keeping supervisor informed of breaking news and inventing up to date articles▪ Manager’s assistant – writing meeting minutes, preparing quarterly reports, completing company profile documents for tender purposes▪ Working closely with the quoting team to provide quotes ▪ Working on tenders, RFQs, RFPs Show less

▪ Validating expense claims▪ Keeping contact with assignees on daily basis

▪ Helping organizers to manage guests and distribute marketing material▪ Coordinating foreign guests during the festival