Marko Manojlovic Email & Phone Number

London, England, United Kingdom

• Manage a marketing team of three developing positioning for two company brands both in the UK and Internationally; delivering a 52% lift in sales YoY and reducing cost of acquisition by 1400bps • Develop, implement and manage annual marketing budget with emphasis on ROI • Lead analytical post-campaign reporting (i.e. PPC report, CRM report)• Ensure all online and offline marketing activity is relevant, consistent and on brand• Project management of two website revamps including ongoing optimization delivering over 50% increase in traffic and 100% increase in site conversions

London, United Kingdom

• Senior leadership of UK brand marketing, including the development, strategy, execution and measurement of all integrated go-to-market strategies.• Managed a marketing team of 5 responsible for digital & offline marketing, paid advertising, social media, B2B sales and UK events.• Lead the development of a holistic digital marketing strategy including segmentation and targeting of paid social and CRM activities increasing lead acquisition +20%.• Implemented a GoogleAds search advertising plan defining KPIs and leveraging search auction dynamics, keyword bidding, and measurement attribution to grow site visitation +40%.

Fontainebleau, Île-De-France, France

• Researched cultural exchange topics covering language, tradition, immersion and travel, vetting content for acquisition and engagement efficacy. • Authored and edited articles for weekly publication on Kinder Exchange blog.• Analyzed Google Adwords and SEO analytics to improve blog’s online presence and identify opportunities for traffic driving optimization.

Phoenix, Arizona Area

• Developed new client acquisition strategy generating 10% increase in revenue and surpassing sales target.• Managed price segmentation of new and existing clients increasing brand loyalty and optimizing revenue.• Conducted lost business analysis identifying key client need states and developing strategies for reengagement.• Managed digital agency partnership in development and launch of optimized hotel website improving digital presence, booking functionality and overall user experience. • Developed interdepartmental communication process improving cross-functional partnership and ensuring optimal client experience.• Spearheaded launch of SEO/SEM generating a 20% increase in website traffic and subsequent room night sales.

Phoenix, Arizona

• Managed digital agency relationship ensuring strategies increased engagement rates and drove overall media efficiency.• Managed all resort social media pages and email campaigns.• Developed strategic SEO/SEM initiatives successful in driving resort traffic and revenue growth.• Managed all OTA site content (e.g. Expedia, Travelocity and Hotels.com).• Managed content for all sections of the Resort’s two websites and affiliate websites.• Assisted Sales & Marketing Director in the production of resort collateral/marketing materials.• Supported Resort Manager and Director of Public Relations in effective management and execution of the property’s guest relations correspondence.

Phoenix, Arizona Area

• Supported the sales team researching and cultivating potential leads using Cvent, Starcite and Delphi.• Served as point of contact for clients, responding to questions and requests in a timely manner.• Secured print, broadcast and online media brand placements.• Increased earned media mentions by over 100% YoY Fall 2014.• Developed and distributed local press releases.• Developed promotional materials for all hotel specials and offers.• Developed overall digital strategy including management of social media and website content.• Arranged, coordinated and oversaw hotel photo shoots.• Recipient of The Ritz-Carlton’s Q1 2015 5-Star Employee Award for high-achieving employees.

Phoenix, Arizona Area

• Drove client brand awareness and sales by assisting with the writing & development of campaign press releases• Collected and summarized client media coverage to provide campaign impressions and actionable optimization recommendations

Phoenix, Arizona Area

• Grew client brand engagement and awareness by developing and writing social media posts aligned with client brand strategy

Tempe, Az

• Drove client sales and traffic by creating and distributing key marketing materials