Mark O'Neal Email & Phone Number

Anaheim, Ca, Us

Summit Highway, LLC is a Business Management, Hospitality and Financial Consultant Company specializing in US and International markets. We provide our clients with an array of services to establish and grow their business from banking and finance, Real Estate, acquisitions, logistics, contracts and negotiations, marketing and sales, E-commerce, travel and transport, and more.

Anaheim Orange County Area, Ca, Us

We created an agency and consulting business as the pandemic started knowing companies and industry professionals would be challenged to consolidate resources, strategize, and remedy the vast challenges of an economic downturn. With our vast experience of success both anticipating and overcoming these challenges as well as maintaining and improving market share and overall growth results we have assisted companies successfully traverse these challenges and thrive. Our analytics, financial and operations expertise has defined our results by providing concise strategies for success. The ability, from our more than 40 years of experience, to anticipate as well as respond to business challenges across many industries sets us apart from many others business and financial consulting companies. Our Agency side, with Magic Vacations Travel, originally was to focus on Disney oriented travel however the pandemic changed the business model for us. Therefore our focus was to work with companies to strategize and maximize revenue opportunities through the pandemic at the same time maximize synergies within operations. From macro to micro in all aspects of hospitality helped us create outstanding results in the most challenging of times.With our satisfied clientele and excellent track record we have continued to grow and expand. We are working with companies both on retainer and project basis. We provide a multitude of services from contract negotiations, research and development, consulting, product review, housing, relocation, transportation, travel, visa assistance for international travelers, translation services, sales and marketing and networking with businesses to connect with needed resources.Open to connect so please contact us to assist you and your organization with challenges and opportunities to achieve the very best results.

Plano, Tx, Us

Hired with Aimbridge Hospitality as GM of Courtyard by Marriott Reno Downtown. I was promoted to a new hotel, the Anaheim Portofino Inn & Suites in Anaheim, CA. The hotel sold to Lodging Dynamics. Courtyard by Marriott GM Certification, as GM I also handled all DOS, HR, F&B manager and Accounting duties during Covid pandemic. A full service hotel with Bistro and Bar, Starbucks proudly serving program, market, Catering and Banquet facilities. Consistently achieved and exceeded GOP and EBITDA budgets as well as improved in all areas of Marriott GSS scores. Successfully passed Quality Assurance inspections. Hotel ran 89% and we had $30 in ADR growth over 2019 pre-pandemic numbers. Improved in all indices. In GM role I successfully booked more group business in a year than in the previous 4 years combined. Opened up several new accounts and market segments. Increased OTA to maximize length of stay and ADR through ongoing eCommerce marketing. Implemented new safety training programs and reduced injuries to zero over a 6 month period. Working knowledge of Marsha, Fosse, Micros Opera, & Delphi systems and all Aimbridge systems. Instituted several incentive programs to hire and retain staff, increase ADR, and improve GSS scores. Consistently ranked in top 200 off all Courtyards in GuestVoice Medallia and Silver Circle Award winner.

Mclean, Va, Us

👉 As Director of Sales and Marketing, I lead the property’s sales efforts to include sales, catering and Revenue Management departments. ══ IMPROVEMENT ══I take great pride in managing the property's reactive and proactive sales efforts and consistently exceed monthly budgeted revenues and grow market share. I deliver day-to-day leadership to sales associates to achieve property sales objectives. My overall responsibility is to achieve booking goals and property revenues. Through successful networking and proactive communication, I’ve built new relationships and signed 36 New Corporate Accounts and 14 Fortune 500 companies.I champion our brand’s service strategy and applicable brand initiatives in all aspects of the sales process. I’ve made Personal Bookings successful with over $5M strategically grown key markets and accounts to increase our revenue by more than $1M.DoubleTree by Hilton hotels are distinctively designed properties that provide true comfort to today’s business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward program, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them. http://www.doubletree.com ══ SPECIALTIES ══Strategic Planning | Business Analysis | Financial Performance & Reporting | Brand Performance & Corporate Relations | Customer Service | New Builds & Renovations | Leadership & Team Building | Budgeting &Cost Control | Forecasting | Staff Development & Training | Communications & Problem Resolution | Project Management | Operational Excellence | Hotel Operations & Guest Services | Sales & Marketing Excellence | Business Analysis & Financial Performance | Revenue Optimization | Project Management | Staff Development & Training | Communications & Problem Resolution

👉 As GM & DOS in a task force role, I acted as the chief strategic leader of the hotel. I retained all responsibility for operations, including guest and associate satisfaction, human resources, financial performance, and sales and revenue generation.══ ACCOMPLISHMENTS══I’m big on active participation. I believe in sharing ideas on improvements—as I have been down many roads less traveled. I know how to get on the right path, even if it’s uncharted territory. I was in charge of the development of customized property management systems, account management systems, and websites for multiple hotels. I crafted a Task Force Operations project which we implemented to create a customized property management system, account management system, and website for multiple hotels.Certifications• General Manager - Marriott, Hilton, Embassy Suites, IHG, Holiday Inn• Director of Sales & Marketing - Marriott, Hilton, DoubleTree, Starwood / Sheraton• CHME - Certified Hospitality Marketing Executive - HSMAI• CHSE - Certified Hospitality Sales Executive - HSMAI• Professional Selling Skills, Master Connections, Building Sales Results TrainerPatriot Hotels offers a full range of consulting and management services for the hospitality industry. Our services range from projects on individual departments to complete long term hotel management contracts.══ SPECIALTIES ══Strategic Planning | Business Analysis | Financial Performance & Reporting | Brand Performance & Corporate Relations | Customer Service | New Builds & Renovations | Leadership & Team Building | Budgeting & Cost Control | Forecasting | Staff Development & Training | Communications & Problem Resolution | Project Management | Operational Excellence | Hotel Operations & Guest Services | Sales & Marketing Excellence | Business Analysis & Financial Performance | Revenue Optimization | Project Management | Staff Development & Training | Communications & Problem Resolution

Windsor, Berkshire, Gb

👉 As General Manager, I was invited to come in and apply my skills overseeing a $10 million renovation. With over a decade passing since its last renovation, the guest scores and QA were very low the property was under a PIP. I saw the hotel had so much more potential with its size and great location. I worked closely with the owner, designer, architect, general contractor, brand and the city in a new redesign enhancing the 200 seat gastro pub bar and grill, adding a new Peets Coffee outlet, adding a new lobby market and shop, and a complete new meetings and conference center with all state-of-the-art lighting, audio visual components, sound system with electronic signage. Our location is unique on the border of LA and Orange County. La Mirada is a Gateway City only 10 minutes to Disneyland. I had 120 employees and presided over all aspects of operations, finance, sales. I collaborated with the owner and together we built an outstanding relationship and company. I acted as the personal liaison for the owner with our bank representative, the General Contractor, sub-contractors, designer, and architect in developing the look and progress of the renovation. The renovation was a complete success and today guests look at the Holiday Inn La Mirada as one of the best hotels in Southern California.I was proud to close a multiyear $2 million contract as well. Hotel offered 292 Rooms, 15,000 SF Meeting Space and exceeded $14 Million in Annual Revenue, 35% GOP, 101% RPI, increased Food and Beverage revenues by $330,000, and I personally signed $2M in new group and corporate business. Improved Guest Heartbeat, Trip Advisor and Yelp scores via guest relations and promotions. This was an amazing experience and I was honored to lead an incredible team that delivered beyond expectations each and every day.

Bethesda, Maryland, Us

👉 As Director of Sales and Marketing, I was brought in by the General Manager to turn the sales, catering and revenue management around for the hotel. This was a very hands on selling and leader position. I became very active in the community becoming a board member on the chamber of commerce, and secretary on the Tourism Business Improvement District. As part of our strategy to shift share and drive new business we added numerous corporate accounts, booked many new groups and achieved $4 million in new group business and Key Accounts increase of over $300,000 in first 6 months. Consistently #1 in RGI & 105% RPI. Accomplished $12 million budget exceeding prior year by over $1 million. Hotel offers 280 Rooms & 17,000 SF Meeting Space. The new focus included complete strategic data analysis, targeted account production, saturation and acquisition, and improving forecasting accuracy to within 3%. Redeployed team, developed new goals and plans, training, customer-centric digital media strategies, created new packages, collateral and problem resolution process. Responsible for public affairs, communications and overall financial performance. Working closely with the GM and the brand sales team we were most successful in our mission.

Mclean, Va, Us

👉 As General Manager, I was brought in to lead a brand change to DoubleTree by Hilton and complete an $11 million renovation. The hotel offers 250 Rooms with 10,000 SF Meeting Space.Achieved $10 Million in annual revenue, 104 RPI, & ADR increase of $9. Added new lobby coffee outlet, added new lobby bar with outdoor patio, game room and Internet cafe. We expanded our restaurant and renovated all guest rooms and meetings space. Installed all new computer systems, OnQ and Delphi systems and all new wireless internet.Additionally, As GM assisted in successful transition of sale of Holiday Inn Express for the company. Prepared property for sale by improving guest service scores, associate satisfaction and brand QA scores. Worked closely with both ownership groups through successful transition.

Glendale, California, Us

👉 272 Suites 8,000 SF Meeting Space, 100 Team Members♦ Achieved $14 million total revenue, ADR increase of $14, 40% GOP, RPI 145%, #1 STR RGI.♦ Improved SALT scores 53% to 79%, QA scores from 72 to 89 and #1 Trip Advisor.♦ Implemented staff training, MOD, Daily Huddle, and Guest Services Ambassador programs. Created Budgets, Sales and Marketing plans.♦ Certified HILTON Embassy Suites General Manager Training.

Atlanta, Georgia, Us

👉 As General Manager, The owner brought me in initially to turn sales around of an underperforming hotel. The hotel had completed a renovation of public space and amazing food and beverage outlet renovation. We redeployed our sales team, added more emphasis on group sales, corporate transient and revenue management strategies. The hotel offers 300 Rooms and 30,000 Square Feet of Meeting Space allowing for large groups and several breakout options. At the same time we successfully improved GOP, Guest Service Scores, Yelp Scores, andsuccessfully grew revenue by $555,000 over prior year achieving 104% RPI.

Cordova, Tn, Us

👉 Wright Investment Properties & Hospitality Management Advisors - As Vice President of Sales and Marketing, the owner brought me in to drive sales of his 20 properties located nationwide. The portfolio consisted of 20 Full and Select Service branded hotels. Brands included Marriott- Courtyard, Residence Inn, Springhill Suites, Starwood- Sheraton, Four Points, Hilton-Doubletree, Hilton Garden, Hampton Inn and IHG - Holiday Inn, Crowne Plaza. Working with the hotel GM's and Sales Directors we successfully improved RPI and exceeded budgeted revenues. The owner asked me to produced an All-Hotel GM and Sales Annual Conference. We introduced new Sales training and new sales standards. Additionally we introduced a new Sales system with Hotel Sales Pro for all properties which allowed us to communicate and share leads cross-selling hotels.As Vice President I served as keynote and speaker at hospitality engagements and served on HSMAI chapter Board. As the sales leader I was continuously active with the teams out doing sales calls with each of the sales team members and helping to capture new key accounts and close business. This was an amazing and exciting experience working with some of the best hospitality professionals I've had the opportunity to work with. Our teams performed exceptionally well and it was an honor to work with them all. I am grateful to have forged many lasting friendships with these colleagues.

Los Angeles, California, Us

👉 As Director of Marketing and Sales, the Vice President/General Manager brought me in to take the sales to an all new level. This AAA Four Diamond hotel offers 482 Rooms and 50,000 SF Meeting Space. In my third year at the property the hotel exceeded $52 Million in Annual Revenue. The Hotel enjoyed a 125 RGI and in my first few months we improved RGI from 4th to 1st. As the sales leader I actively booked business and exceed my personal bookings goals booking over $3 million per year. Through a very high performance sales team we achieved growth of $3 Million Dollars in 2007 and $1 Million 2008 a recessionary year. responsible for all marketing as well we developed several successful programs which garnered 19 Awards over 3 years. The Sales, Catering, China Sales, Revenue Management and Convention Services staff consisted of 16 amazing professionals. I consider all Best of the Best! I attended numerous events including; CITM Travel Show in Shanghai & China Sales Mission resulting in $150,000 of new business, Pow Wow, SGMP, MPI, Affordable Meetings and ASAE. This was an incredible experience working with the Universal Studios Hollywood and LA Inc Sales Teams to bring in major conferences to Los Angeles like the Border Governors Conference. The hotel had a motto 5 Diamond Service at a 4 Diamond Hotel so we catered to a very high caliber of Hollywood Executives and celebrities which made every day exciting. Hilton served as the official sponsor of the Olympic Swim Team and our hotel was the host property welcoming Michael Phelps, Roudy Gaines, Hilton Executives and 50 television crews conducting interviews for live TV remotes all day while Michael and Roudy swam laps with a local childrens swim team. One of many exciting events we enjoyed working closely with our Hilton Sales partners.

👉 ♦ Regional Director – 9 Properties California Region♦ Opened New Vineyard Creek Hotel, Spa and Conference Center♦ General Manager - Courtyard by Marriott Modesto - 120 rooms - Promoted♦ Director of Sales and Marketing - Sheraton Downtown Los Angeles - 485 Rooms - Promoted

Stamford, Ct, Us

👉 9 Hotels including Westin’s, Sheraton’s, Embassy Suites, Marriott’s.Won Hotel of the Year AwardOpened New Sheraton Denver Trained over 100 hotels on New Sales SystemCo-created Sales SystemHelped transition more than 20 hotels into Starwood

Mclean, Virginia, Us

Burbank, Ca, Us

Business, Meeting Planning

Master Graduate, Leadership