Mark Osborn

Mark Osborn Email and Phone Number

Global innovation and strategy lead, Passionate about how new and emerging technologies will help shape future opportunity in Consumer Industries
Mark Osborn's Location
Minneapolis, Minnesota, United States, United States
Mark Osborn's Contact Details
About Mark Osborn

I have 30+ years’ experience working for technology companies ranging from early-stage startups to large global enterprises in roles including strategy, operations, business development and product marketing. Throughout my career, whether as a senior manager or individual contributor, I have helped my teams’ and my company’s success by focusing on enabling strategic clarity, driving effective execution, and delivering process innovation. With SAP I work with and learn from customers and teams on a global basis, helping to understand and interpret how the convergence of emerging technologies, industry trends and economic factors will help shape the future of consumer industries. I’ve also worked extensively with technology startups and industry scaleups to observe and experience directly how innovative technologies and business processes are helping to drive new growth potential for industries.Outside of work I’m an avid fly fisherman, an aspiring chef, a longtime wine collector, a curious bookworm, and an enthusiastic international traveler. And, when I’m lucky, a combination of two or more of these at once, particularly when with friends and family.

Mark Osborn's Current Company Details

Global innovation and strategy lead, Passionate about how new and emerging technologies will help shape future opportunity in Consumer Industries
Mark Osborn Work Experience Details
  • Sap
    Global Vice President, Innovation And Strategy
    Sap Jan 2024 - Jun 2024
    Walldorf, Bw, De
    Global strategy lead for SAP Consumer Industries which includes Consumer Products, Retail, Wholesale Distribution, Health Sciences and Agribusiness. Responsible for identifying and interpreting opportunities and trends relating to new and emerging technologies along with potential implications and applications for Consumer Industries. Assess and evaluate how economic, geopolitical, and consumer trends align with emerging technology trends to develop longer-term strategic perspectives and plans for Consumer Industries GTM and investment plans. Grow and develop the value and relevance of the Consumer Industries partner ecosystem through collaboration with SAP innovation teams for startup company evaluation and mentoring aligned to industry opportunity and identified white spaces.
    View
  • Sap
    Global Vice President, Business Development, Consumer Industries
    Sap Feb 2021 - Feb 2024
    Walldorf, Bw, De
    Led a global team of 15 business development leaders in North America, Greater EMEA and APJ responsible for driving customer engagement and early adoption of new innovation initiatives for Consumer Industries with SAP, across Consumer Products, Retail, Wholesale Distribution, Life Sciences and Agribusiness industries. Key stakeholder to help shape the Consumer Industries innovation agenda and strategy and expand and grow Industry Cloud vertical edge innovations aligned to Consumer Industries investments.
    View
  • Sap
    Global Vice President, Strategy & Operations, Consumer Products
    Sap May 2016 - Feb 2021
    Walldorf, Bw, De
    Global industry strategy lead and chief operating officer for Consumer Products, Fashion and Agribusiness. Defined industry strategy, drove strategic growth initiatives, evaluated and recommended innovation and strategic investments, and monitored and steered business performance. Global industry spokesperson and evangelist with customers, media, and influencers for industry thought leadership and growth strategy. Primary business partner to the industry leadership team, overseeing long-term and annual strategic plan development, identifying and coordinating strategic growth initiatives, and coordinating business operations activities.
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  • Sap
    Global Head Of Consumer Products Industry Marketing And Communications
    Sap Nov 2013 - Jan 2019
    Walldorf, Bw, De
    Responsible for marketing performance for the SAP Consumer Products industry solution portfolio. Evangelized and coordinated marketing strategy across a distributed cross-functional global stakeholder team including regional marketing, influencer communications, social media and digital marketing, and content / creative functions to define the industry go-to-market strategy, determine global and regional go-to-market priorities and objectives, develop globally scalable marketing campaigns and execute integrated marketing and communications campaigns.
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  • Sap
    Global Lead, Consumer Products Industry Marketing
    Sap Feb 2011 - Nov 2013
    Walldorf, Bw, De
    Led global Industry marketing for Consumer Products, coordinating industry marketing strategy, solution management and regional sales and marketing teams. Defined industry GTM priorities and established global and regional go-to-market opportunities. Promoted thought leadership, built awareness and facilitated demand generation.
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  • Sap
    Senior Director, Consumer Products Industry Marketing
    Sap Oct 2009 - Feb 2011
    Walldorf, Bw, De
    Led global industry marketing for the Marketing, Product Development, Sales and Information Technology lines of business and food, beverage and home & personal care market segments. Drove regional marketing enablement via coordination with regional marketing and industry-aligned sales teams in North America and Latin America.
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  • Sap
    Director, Industry Solution Marketing, Consumer Products
    Sap Oct 2006 - Oct 2009
    Walldorf, Bw, De
    Managed global go-to-market, strategic planning, and product portfolio definition for the Sales and Marketing lines of business as well as business analytics across business functions. Responsible for cross-portfolio Industry go-to-market in North America.
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  • Gelco Information Network
    Chief Solutions & Services Officer
    Gelco Information Network Jun 2002 - Oct 2006
    Us
    Managed marketing, solution management, application development, quality assurance and professional services for the trade management group of this $65 million software as a service (SaaS) provider of trade promotion management solutions. Managed cross-functional team of 63 with 8 direct reports. P&L responsibility. Reported to the CEO.
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  • Trade Promotion Management Association
    Member Board Of Directors
    Trade Promotion Management Association Jan 2004 - Jan 2006
    Board member for this non-profit association providing thought leadership, networking and best practice sharing among Trade Promotion Management professionals in the Consumer Products Industry. Provided strategic guidance to the organization on industry trends, topic agendas for publications and conferences, and membership development.
  • Four51, Inc.
    Vice President, Marketing And Product Management
    Four51, Inc. Nov 1999 - Jun 2002
    Minneapolis, Mn, Us
    Managed product marketing, brand identity development, solution management and marketing communications for this software as a service (SaaS) provider of online catalog and procurement solutions. Reported to the CEO.
    View
  • On Hand Network
    Director Of Marketing
    On Hand Network Dec 1997 - Mar 1999
    Responsible for market research, identity development, strategic planning, marketing communications, and public relations for this startup online home services firm. Developed go-to-market strategies to support aggressive rollout to seven new markets in 1998. Managed a team of two direct reports and external public relations and marketing agency relationships. Reported to the CEO.
  • Multilogic, Inc.
    Product Marketing Manager
    Multilogic, Inc. Nov 1996 - Dec 1997
    Responsible for market research, competitive analysis, communications, and pricing for this artificial intelligence software provider. Led new product launches and managed public relations, marketing agency, and industry analyst relationships.
  • 3M Company
    Key Account Marketing Supervisor, Consumer Audio & Video Products
    3M Company May 1995 - Feb 1996
    St Paul, Mn, Us
    Managed Wal-Mart, Sam’s Club, and Best Buy marketing programs covering $70 million in annual sales. Responsible for competitive analysis and sales promotion planning.
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  • 3M Company
    Logistics Representative, Home & Commercial Care Products
    3M Company Apr 1992 - May 1995
    St Paul, Mn, Us
    Managed sales programs in grocery trades for the two largest North American sales territories by revenue. Reduced outstanding sales territory invoice deductions from 20% of sales to 4% of sales in twelve months.
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Mark Osborn Skills

Product Management Marketing Strategy Product Strategy Enterprise Software Consumer Products Go To Market Strategy Product Marketing Saas Team Leadership Market Analysis Integrated Marketing Planning Analyst Relations Public Relations Market Planning Crm Sales Product Development Cloud Computing Strategy Start Ups Analytics Lead Generation Cross Functional Team Leadership Software As A Service

Mark Osborn Education Details

  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Management Information Systems (Mis)
  • Washington University In St. Louis
    Washington University In St. Louis
    English Literature
  • Harvard Business School Online
    Harvard Business School Online
    Disruptive Strategy
  • Harvard Business School Online
    Harvard Business School Online
    Sustainable Business Strategy
  • Harvard Business School Online
    Harvard Business School Online
    Leadership Principles

Frequently Asked Questions about Mark Osborn

What is Mark Osborn's role at the current company?

Mark Osborn's current role is Global innovation and strategy lead, Passionate about how new and emerging technologies will help shape future opportunity in Consumer Industries.

What is Mark Osborn's email address?

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What is Mark Osborn's direct phone number?

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What schools did Mark Osborn attend?

Mark Osborn attended University Of Minnesota - Carlson School Of Management, Washington University In St. Louis, Harvard Business School Online, Harvard Business School Online, Harvard Business School Online.

What skills is Mark Osborn known for?

Mark Osborn has skills like Product Management, Marketing Strategy, Product Strategy, Enterprise Software, Consumer Products, Go To Market Strategy, Product Marketing, Saas, Team Leadership, Market Analysis, Integrated Marketing Planning, Analyst Relations.

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