Mark Osborn Email & Phone Number

Walldorf, Bw, De

Global strategy lead for SAP Consumer Industries which includes Consumer Products, Retail, Wholesale Distribution, Health Sciences and Agribusiness. Responsible for identifying and interpreting opportunities and trends relating to new and emerging technologies along with potential implications and applications for Consumer Industries. Assess and evaluate how economic, geopolitical, and consumer trends align with emerging technology trends to develop longer-term strategic perspectives and plans for Consumer Industries GTM and investment plans. Grow and develop the value and relevance of the Consumer Industries partner ecosystem through collaboration with SAP innovation teams for startup company evaluation and mentoring aligned to industry opportunity and identified white spaces.

Walldorf, Bw, De

Led a global team of 15 business development leaders in North America, Greater EMEA and APJ responsible for driving customer engagement and early adoption of new innovation initiatives for Consumer Industries with SAP, across Consumer Products, Retail, Wholesale Distribution, Life Sciences and Agribusiness industries. Key stakeholder to help shape the Consumer Industries innovation agenda and strategy and expand and grow Industry Cloud vertical edge innovations aligned to Consumer Industries investments.

Walldorf, Bw, De

Global industry strategy lead and chief operating officer for Consumer Products, Fashion and Agribusiness. Defined industry strategy, drove strategic growth initiatives, evaluated and recommended innovation and strategic investments, and monitored and steered business performance. Global industry spokesperson and evangelist with customers, media, and influencers for industry thought leadership and growth strategy. Primary business partner to the industry leadership team, overseeing long-term and annual strategic plan development, identifying and coordinating strategic growth initiatives, and coordinating business operations activities.

Walldorf, Bw, De

Responsible for marketing performance for the SAP Consumer Products industry solution portfolio. Evangelized and coordinated marketing strategy across a distributed cross-functional global stakeholder team including regional marketing, influencer communications, social media and digital marketing, and content / creative functions to define the industry go-to-market strategy, determine global and regional go-to-market priorities and objectives, develop globally scalable marketing campaigns and execute integrated marketing and communications campaigns.

Walldorf, Bw, De

Led global Industry marketing for Consumer Products, coordinating industry marketing strategy, solution management and regional sales and marketing teams. Defined industry GTM priorities and established global and regional go-to-market opportunities. Promoted thought leadership, built awareness and facilitated demand generation.

Walldorf, Bw, De

Led global industry marketing for the Marketing, Product Development, Sales and Information Technology lines of business and food, beverage and home & personal care market segments. Drove regional marketing enablement via coordination with regional marketing and industry-aligned sales teams in North America and Latin America.

Walldorf, Bw, De

Managed global go-to-market, strategic planning, and product portfolio definition for the Sales and Marketing lines of business as well as business analytics across business functions. Responsible for cross-portfolio Industry go-to-market in North America.

Us

Managed marketing, solution management, application development, quality assurance and professional services for the trade management group of this $65 million software as a service (SaaS) provider of trade promotion management solutions. Managed cross-functional team of 63 with 8 direct reports. P&L responsibility. Reported to the CEO.

Board member for this non-profit association providing thought leadership, networking and best practice sharing among Trade Promotion Management professionals in the Consumer Products Industry. Provided strategic guidance to the organization on industry trends, topic agendas for publications and conferences, and membership development.

Minneapolis, Mn, Us

Managed product marketing, brand identity development, solution management and marketing communications for this software as a service (SaaS) provider of online catalog and procurement solutions. Reported to the CEO.

Responsible for market research, identity development, strategic planning, marketing communications, and public relations for this startup online home services firm. Developed go-to-market strategies to support aggressive rollout to seven new markets in 1998. Managed a team of two direct reports and external public relations and marketing agency relationships. Reported to the CEO.

Responsible for market research, competitive analysis, communications, and pricing for this artificial intelligence software provider. Led new product launches and managed public relations, marketing agency, and industry analyst relationships.

St Paul, Mn, Us

Managed Wal-Mart, Sam’s Club, and Best Buy marketing programs covering $70 million in annual sales. Responsible for competitive analysis and sales promotion planning.

St Paul, Mn, Us

Managed sales programs in grocery trades for the two largest North American sales territories by revenue. Reduced outstanding sales territory invoice deductions from 20% of sales to 4% of sales in twelve months.

Mba, Marketing, Management Information Systems (Mis)

B.A. (Magna Cum Laude), History, English Literature

Disruptive Strategy

Sustainable Business Strategy

Leadership Principles