Marko Spremo Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

Adjunct Lecturer of undergraduate at Lucas College and Graduate School of Business at San Jose State University teaching BUS2-131D - Marketing in New Ventures. Examines and explores the roles of marketing in the new venture. After many years of studying the startup process, business scholars and practitioners have discovered and developed methods for managing this process. Much of the new knowledge and new methods concern how entrepreneurs and entrepreneurial marketers can effectively develop value for customers, marketing strategy, and marketing activities. By it’s very nature, this is done under conditions of extreme uncertainty and severe resource constraints. This class focuses on learning conceptual framework for understanding customers, designing appropriate marketing activities, making marketing decisions and addressing problems in building a new venture. Students analyze cases, develop a business idea, and undertake projects to develop this idea from concept to presenting their business concept and model to panelists who have started or run a new venture themselves.

San Clemente, Ca, Us

San Clemente, Ca, Us

San Jose, Ca, Us

Along with a single business partner, organically built company from concept to exit as one of the top technology advisory firms in the industry. Responsible for over $500 million in new total contract value (TCV) procured, sold and implemented on behalf of clients. Led organization and built all aspects of business overseeing Sales, Marketing, Operations, Finance, HR, IT Infrastructure, Client Relationships and Vendor Management. Managed $40 million annual technology spend for clients. ▪ Developed and defined market segmentation, value proposition and go-to-market strategy. o Led contract negotiations with clients, partners and vendors. ▪ Originated Sales & Marketing strategy, collateral, training and playbook ▪ Directed all finance - AP/AR, taxes, payroll, 401(k) plan, commissions, budgeting and forecasting for all facets of business. ▪ Built reputation as one of the most knowledgeable and reputable technology advisory firms o Vendor Partners represented included, but not limited to: AT&T, Cato Networks, Cisco Lumen, Microsoft, Verizon, 8x8, RingCentral and Zoom o Served as subject matter expert across unified communications, technology assessments, TEM, MEM, lifecycle management, network design, data center/colo, wireless, cybersecurity, data, voice, SIP, MPLS, SD-WAN/SASE cloud services, and Infrastructure as a Service (IaaS) o Reduced clients’ expenditures by an average of just over 20%, reduced sourcing, contract and implementation times by 10 to 14 weeks o Obtained more than $10 million in refunds on behalf of clients ▪ Designed, implemented, and sold Telapprise Service Offerings o Historical average of providing clients 12.4x ROI utilizing Telapprise Assessment ▪ One of Top 15 AT&T Gold Alliance Partners building a program from ground up with $25 million in New TCV sold in 2021 prior to selling Telapprise o Worked with AT&T Mid-Market, Enterprise, and Global Teams and Clients

Phoenix, Az, Us

Advisory Board Member for Channel Partners. For more than two decades, Channel Partners has been the leader in providing news and analysis to indirect sales channels serving the communications industry. It is the unrivaled resource for resellers, aggregators, agents, brokers, VARs, systems integrators, interconnects and dealers that provide network-based communications and computing services, associated CPE and applications as well as managed and professional services. Channel Partners is the official media of the Channel Partners Conference & Expo

Mba

Bachelor'S, Concentration In International Business