Mark O'Toole

Mark O'Toole Email and Phone Number

Connector, writer, marketer, PR - how can I help you? @ Marketing 101
Mark O'Toole's Location
Waltham, Massachusetts, United States, United States
Mark O'Toole's Contact Details
About Mark O'Toole

I always ask my clients and prospects two important questions.-How are you telling your story? -Are you taking fullest advantage of all the corporate storytelling tools available? I help companies communicate their stories by building a compelling brand and story, developing aspirational rallying cries, creating defined and clear messaging, and finding the most appropriate channels through which to tell these stories. I'm a relentless promoter on behalf of my clients and my employer. I'm also proud to chair the Freedom Trail Foundation, a national treasure. I believe in:-Driving strategic thinking that leads to great results-Building strong teams that both self-manage and lean on leadership when needed-Focusing on client business development needs, and the many ways that marketing, advertising and PR can support them-Finding the story-Developing relationships that last a long time, and the enjoying trust that comes with themMy industry experience includes: -Technology-B2B -Robotics and automation-Clean tech-Medical devices-Financial/professional services (banks, law firms, accounting firms, mutual funds, investments, research firms and more)-Travel/tourism/hospitality-Energy and sustainabilityLet's connect if you want see what smart, creative messaging coupled with trendsetting branding, marketing, digital and PR can do for your business.

Mark O'Toole's Current Company Details
Marketing 101

Marketing 101

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Connector, writer, marketer, PR - how can I help you?
Mark O'Toole Work Experience Details
  • Marketing 101
    Founder
    Marketing 101 Nov 2023 - Present
    Lead Marketing 101, a B2B communications consultancy delivering essential marketing, creative services, and public relations services to drive growth for businesses.Deep experience in B2B, robotics, automation, medtech, and sustainability and clean energy.
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  • Freedom Trail Foundation
    Chair Of The Board
    Freedom Trail Foundation Sep 2013 - Present
    Boston, Massachusetts, Us
    The Freedom Trail is one of the most iconic tourist experiences in New England, attracting more than four million people annually. It is also one of the most successful historic destinations in the country. This authentic experience of history, which is provided by both the walk and the sites of the Trail, is a vital part of Boston’s growing tourist economy and educational outreach. The Freedom Trail Foundation is a critical part of that growth. Established in 1964 as a non-profit organization with the responsibility to market and promote the Freedom Trail, it also plays an important role in helping to preserve the 16 sites of the Freedom Trail.As board chair, I work to support and develop strong collaborations with Freedom Trail sites, the City of Boston, corporations, foundations and educational institutions to promote and preserve the Trail and its sites so that future generations can learn the important civic lessons of the American Revolutionary story.
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  • Travmedia
    Director, North America
    Travmedia Jun 2005 - Present
    Au
    Launched and managed this Australian-based travel technology start-up into the U.S., developing partnerships, establishing a viable business model and growing revenue. I currently contribute to corporate strategy, and oversee social media and community management in North America for this robust organization.TravMedia is dedicated to creating thriving online communities which connect journalists and public relations professionals worldwide. The company currently operates in 10 countries - Australia, United Kingdom, United States, China, Germany, United Arab Emirates, Canada, India, New Zealand, and South Africa - and accounts for 40,000 journalist and PR members.
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  • Mower Agency
    Vice President, Boston Market Leader, Technology Specialty Lead
    Mower Agency Oct 2015 - Nov 2023
    Syracuse, Ny, Us
    Manage Boston office. Lead our branding, design and public relations teams in creating digital marketing plans, PR programs, integrated marketing strategies, advertising campaigns, branding projects, content marketing, search/SEO/SEM and social media initiatives for clients. My goal is to keep Mower Boston ahead of trends in marketing communications, and to set a few trends of our own, to the benefit of clients, using all the tools available to today's traditional and digital marketer. I work with clients to help answer the question "What's your rallying cry?" to understand both their aspirations and inspirations. If we can help solve your digital, advertising, marketing and PR challenges, please get in touch.
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  • Hb | Hart-Boillot
    Managing Director, Public Relations & Content Marketing
    Hb | Hart-Boillot Nov 2011 - Sep 2015
    Newton, Ma, Us
    Implemented new strategy to grow public relations team and revenue. Instituted PR best practices, expanded client base, developed complex and integrated client marketing communications programs, and led business development for the department.HB Agency combined with Eric Mower + Associates on October 1, 2015.
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  • The Castle Group
    Senior Vice President
    The Castle Group Aug 1998 - Nov 2011
    Boston, Ma, Us
    The Castle Group is a public relations and events firm. During my tenure at Castle I worked to evolve the agency's services, managing client programs, business development strategy, staff recruitment and training, and social and other new media initiatives. I fostered client loyalty and client results by understanding both their industries and their needs, and building programs to help meet business goals. I worked to show that PR programs do not live in a vacuum, and must tie into both the overall marketing strategy as well as the company's business goals.
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  • Necn
    Sales Marketing Manager
    Necn Jan 1992 - Aug 1998
    Executed research and marketing functions of the advertising sales department for the country’s largest regional television news network. Created proposals, corporate sponsorships and sales development tools for network, and developed network media kit, sales one-sheets, coverage maps and quarterly newsletters for distribution to agencies, advertisers and affiliates. Developed sales promotions and events to generate advertising sales revenue. Designed direct marketing campaigns. Analyzed network programming to identify and develop revenue opportunities. Managed sales support staff and operations teams.
  • Continental Cablevision
    Account Manager
    Continental Cablevision Aug 1988 - Feb 1992
    Developed sales/marketing strategy and analysis to increase national sales revenue, and managed national advertising accounts. Performed annual budgeting for national sales, as well as rate negotiation and sales strategy development. Wrote monthly newsletter detailing company progress towards corporate mission. Supervised operations department.
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Mark O'Toole Skills

Media Relations Integrated Marketing Marketing Communications Social Media Public Relations Press Releases Strategic Communications Social Media Marketing Marketing Strategy Advertising Business Development Lead Generation Digital Strategy Corporate Communications Strategy Marketing Social Networking Copywriting Digital Marketing Writing New Business Development Sponsorship Strategic Partnerships Online Marketing B2b Crisis Communications Internal Communications Publicity Start Ups New Media Executive Communications Online Pr Brand Pr Digital Media Business To Business Team Management Online Communities Content Creation Tourism Content Development Social Marketing Reputation Management Content Strategy B2b Marketing Content Marketing B2c Communications Strategy Travel Marketing

Mark O'Toole Education Details

  • Emerson College
    Emerson College
    Mass Communications
  • Matignon High School
    Matignon High School

Frequently Asked Questions about Mark O'Toole

What company does Mark O'Toole work for?

Mark O'Toole works for Marketing 101

What is Mark O'Toole's role at the current company?

Mark O'Toole's current role is Connector, writer, marketer, PR - how can I help you?.

What is Mark O'Toole's email address?

Mark O'Toole's email address is mo****@****ncy.com

What is Mark O'Toole's direct phone number?

Mark O'Toole's direct phone number is +161779*****

What schools did Mark O'Toole attend?

Mark O'Toole attended Emerson College, Matignon High School.

What are some of Mark O'Toole's interests?

Mark O'Toole has interest in Writing And Hanging With The Kids, Traveling, Getting Results For Clients, Contributing To The Creative Industry, Playing Basketball, Writing And Hanging With My Kids, Arts And Culture.

What skills is Mark O'Toole known for?

Mark O'Toole has skills like Media Relations, Integrated Marketing, Marketing Communications, Social Media, Public Relations, Press Releases, Strategic Communications, Social Media Marketing, Marketing Strategy, Advertising, Business Development, Lead Generation.

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