Mark O'Toole Email & Phone Number

Lead Marketing 101, a B2B communications consultancy delivering essential marketing, creative services, and public relations services to drive growth for businesses.Deep experience in B2B, robotics, automation, medtech, and sustainability and clean energy.

Boston, Massachusetts, Us

The Freedom Trail is one of the most iconic tourist experiences in New England, attracting more than four million people annually. It is also one of the most successful historic destinations in the country. This authentic experience of history, which is provided by both the walk and the sites of the Trail, is a vital part of Boston’s growing tourist economy and educational outreach. The Freedom Trail Foundation is a critical part of that growth. Established in 1964 as a non-profit organization with the responsibility to market and promote the Freedom Trail, it also plays an important role in helping to preserve the 16 sites of the Freedom Trail.As board chair, I work to support and develop strong collaborations with Freedom Trail sites, the City of Boston, corporations, foundations and educational institutions to promote and preserve the Trail and its sites so that future generations can learn the important civic lessons of the American Revolutionary story.

Au

Launched and managed this Australian-based travel technology start-up into the U.S., developing partnerships, establishing a viable business model and growing revenue. I currently contribute to corporate strategy, and oversee social media and community management in North America for this robust organization.TravMedia is dedicated to creating thriving online communities which connect journalists and public relations professionals worldwide. The company currently operates in 10 countries - Australia, United Kingdom, United States, China, Germany, United Arab Emirates, Canada, India, New Zealand, and South Africa - and accounts for 40,000 journalist and PR members.

Syracuse, Ny, Us

Manage Boston office. Lead our branding, design and public relations teams in creating digital marketing plans, PR programs, integrated marketing strategies, advertising campaigns, branding projects, content marketing, search/SEO/SEM and social media initiatives for clients. My goal is to keep Mower Boston ahead of trends in marketing communications, and to set a few trends of our own, to the benefit of clients, using all the tools available to today's traditional and digital marketer. I work with clients to help answer the question "What's your rallying cry?" to understand both their aspirations and inspirations. If we can help solve your digital, advertising, marketing and PR challenges, please get in touch.

Newton, Ma, Us

Implemented new strategy to grow public relations team and revenue. Instituted PR best practices, expanded client base, developed complex and integrated client marketing communications programs, and led business development for the department.HB Agency combined with Eric Mower + Associates on October 1, 2015.

Boston, Ma, Us

The Castle Group is a public relations and events firm. During my tenure at Castle I worked to evolve the agency's services, managing client programs, business development strategy, staff recruitment and training, and social and other new media initiatives. I fostered client loyalty and client results by understanding both their industries and their needs, and building programs to help meet business goals. I worked to show that PR programs do not live in a vacuum, and must tie into both the overall marketing strategy as well as the company's business goals.

Executed research and marketing functions of the advertising sales department for the country’s largest regional television news network. Created proposals, corporate sponsorships and sales development tools for network, and developed network media kit, sales one-sheets, coverage maps and quarterly newsletters for distribution to agencies, advertisers and affiliates. Developed sales promotions and events to generate advertising sales revenue. Designed direct marketing campaigns. Analyzed network programming to identify and develop revenue opportunities. Managed sales support staff and operations teams.

Developed sales/marketing strategy and analysis to increase national sales revenue, and managed national advertising accounts. Performed annual budgeting for national sales, as well as rate negotiation and sales strategy development. Wrote monthly newsletter detailing company progress towards corporate mission. Supervised operations department.

Bachelor Of Arts, Mass Communications

Education record