Marko V. Email & Phone Number

Helping CMO/CEOs navigate change management within communications and marketing. Analysing and finding untapped potential in order to cut costs and invest where there is high ROI, short- & longterm. This includes strategy, advertisement, e-commerce, tracking, technology, CRM, martech and content. Either hands-on or by building and educating the clients.+ Responsible project manager for an e-commerce project for a global multibrand within sports-clothing. Included research, CRO, UX/UI, pitching to agencies, negotiation and completion of project. Besides that set the media strategy globally and support the media buying team with questions day-2-day.+ Management Consultant for a hospitality brand where I executed a major re-branding, including a new strategy and creation of their website. Media strategy and full execution for all media buying, including SEM, SoMe, Print, OOH & Radio. (YoYΔ, Revenue +23%, Profit +15%)+ Hired as a marketing consultant for a B2B/B2C company within the service industry to build a lead generation machine to increase sales. This included creating a new website. Strategy and execution for tracking, content, performance marketing and follow-up. (YoYΔ +465% increase in leads)

Making sure that the award-winning creative communications we make also have an impact in the right media channels. Setting global media strategies, consulting clients and bridging the gap between creative- and media agencies.

Co-founder and project manager at bootstrapped startup Komponentkoll.se, an advisory service for gamers and tech enthusiasts looking to build a new PC or upgrade an old one.2017: Roll out of first beta2018: Incorporation and first revenue2019: First tailor made customer campaigns, first third party valuations, rapid domestic growth2020: International launch 🇳🇴 🇩🇰 🇩🇪, multiple concurrent campaigns, cont. rapid growth2023: Hired employees to run daily operations, working with Amazon, Komplett, Webhallen etcStack: PHP/ExpressJS + Next.js/React/AngularJS

Gothenburg, Sweden

Working at Sweden’s biggest independent media agency. Helping brands ranging from global start-ups, (e)retailers to B2B-companies with their media buying primarily but also owned/earned media. I hold seminars for clients and also consult marketing managers / CMOs in their work.+ Worked as senior digital strategist where we managed to help High Chaparral with reaching all-time-high visits in their part and resort, with 170 000 customers during their summer season. With use of CRO, Performance marketing and OOH/TV to build brand. + Built the framework for a tech start-up, Atomize, to generate leads with Linkedin Marketing and strategy for content creation to increase inbound leads. + Worked together with Smarteyes, an optician brand to drive booking appointments to their stores in order to increase sales. Primarily performance marketing (Meta, Google Ads, Display)

Kungsbacka, Sweden

As Marketing Specialist at Mazda, my focus was on tactical marketing for Sweden, meaning driving sales of Mazda cars. But I also support my colleagues in Norway and Denmark. + Plan, brief and execute different campaigns to drive traffic to mazda.se and from there to our dealers. I work with several different agencies to establish the perfect campaign. These include web-, media-, content- and creative agencies which are spread out across different countries. + Working with a wide range of media. Within the digital domain, this includes social media, SEM/PPC, display advertisement, DCO & programmatic. Offline media mainly print and radio. (Through Agencies)+ Responsible for mazda.se, working to make sure the customer journey was flawless, updating content (SEO, picture optimization etc) and tracking conversions etc.

Gothenburg, Sweden

Grew and maintained our social media network within Facebook, from 4000 to 45 000 members(At a time when followers meant something). + Performance advertisement in Ads Manager+ Copywriting/Content Creation for Facebook & Instagram + Communication with senior management, Media Agencies & Partnering firms

Master Of Science In Management

Marketing Management