Highly experienced market researcher, more than 20 years of experience, engaged in more than 300 market research projects.Participated, managed and supervised projects of all market research topics: usage and attitudes, customer satisfaction, brand and producer image, price research, advertising research, etc. Participated, managed and supervised projects where the broad range of research methods had been applied (quant and qual).Managed and supervised projects that were run in Croatia, Adria region, UK, USA, Spain, etc. Experiences in different fields/markets: fast moving consumer goods, automotive, health care products, IT & technology, employee satisfaction, etc.Additional education in market research: internal education organised by Ipsos dealing with advertising research, concept testing, package testing, pricing research, brand positioning, biometrics in market research, and account management.