Highly experienced market researcher, more than 20 years of experience, engaged in more than 300 market research projects.Participated, managed and supervised projects of all market research topics: usage and attitudes, customer satisfaction, brand and producer image, price research, advertising research, etc. Participated, managed and supervised projects where the broad range of research methods had been applied (quant and qual).Managed and supervised projects that were run in Croatia, Adria region, UK, USA, Spain, etc. Experiences in different fields/markets: fast moving consumer goods, automotive, health care products, IT & technology, employee satisfaction, etc.Additional education in market research: internal education organised by Ipsos dealing with advertising research, concept testing, package testing, pricing research, brand positioning, biometrics in market research, and account management.
Ipsos Puls
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Research ManagerIpsos Puls Oct 2010 - PresentZagreb, CroatiaAdvertising research, Health care research, Industrial goods market researchThe role includes client contact and quotations, coordination and supervision of research projects in mentioned realms, reporting and presentation of conducted projects, business plan development, support of similar projects in ex-Yugoslav countries and Albania.
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Research ManagerPuls D.O.O. 2004 - 2010Zagreb, CroatiaHead of the Department for methodological support.The role includes managing a team of researchers working on different projects, client contact and quotations, coordination and supervision of team staff, education of junior assistants, business plan development, design of complex research projects and methodology development.
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Research ManagerPuls D.O.O. 2001 - 2004Zagreb, CroatiaHead of Fast-moving-consumer-goods department.The role includes project coordination, client contact and servicing, result analysis, reports and presentation in the segment of fast moving consumer good markets.
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Research ExecutivePuls D.O.O. 1999 - 2001Zagreb, CroatiaThe role includes work on different market research projects (questionnaire construction, sampling, data analysis, reporting) under partial supervision.
Marko Vicković Education Details
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Psychology -
Xv Gimnazija Zagreb1993
Frequently Asked Questions about Marko Vicković
What company does Marko Vicković work for?
Marko Vicković works for Ipsos Puls
What is Marko Vicković's role at the current company?
Marko Vicković's current role is Research Manager at Ipsos Croatia.
What schools did Marko Vicković attend?
Marko Vicković attended University Of Zagreb, Xv Gimnazija Zagreb.
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Marko Vickovic
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