Mark Owen Burson Email & Phone Number

Seattle, Wa, Us

Carlsbad, California, Us

Carlsbad, California, Us

Nice North America, a subsidiary of Nice, is one of the largest manufacturers of smart residential, commercial, and industrial solutions in the world, with seamless and easy-to-install technology for smart home control, security and automation, perimeter access, protection and control, sunshade solutions, power management, and whole home entertainment. The company is headquartered in Carlsbad, CA, with several R&D and manufacturing centers across the region. Professional integrators, dealers, and distribution partners grow their business with CEU training and education, technical and field support, and award-winning sales and marketing programs. The company is a proud national sponsor of the Gary Sinise Foundation R.I.S.E. program, supporting wounded veterans and their families with specially adapted smart homes. For further information, visit www.niceforyou.com.

Carlsbad, California, Us

VP of Marketing & Product Management covering Nice, HySecurity, and Abode brands as well as gate, barrier, commercial door operator, and smart security product lines

Seattle, Wa, Us

Our Mission: accelerate and amplify the impact of charitable giving to organizations and individuals in need.The organization is independently established and organized by Tim, Mark, West, and Russ (TMRW), who produce events designed to drive funding for various charities. They have hosted charity events over the last 10 years and recently formalized TMRW group by obtaining 501(c)(3) status.

Auburn, Wa, Us

- Developed and executed transformative marketing strategy, employing B2B and strategic marketing principles, driving partner and corporate growth- Achieved $24M in annual program sales, exceeding QoQ goals for two consecutive years- Implemented modern practices for integrated marketing, STP strategies, persona-driven campaigns, marketing automation, and program management- Directed multiple high-impact, end-to-end projects, expanding team capabilities while focusing on demand generation and pipeline acceleration- Realigned teams to key solution areas, fostering cross-functional synergy and improved business development- Enhanced processes, strengthening collaboration between sales, marketing, and product and partner management departments in line with key objectives- Oversaw multi-million-dollar budget, optimizing resource allocation and cost control for senior marketing leaders- Maximized reach and engagement using SEO, SEM, content marketing, and social media strategies, driving brand awareness and market presence- Developed and executed internal and external communications, including press releases and media communications - Spearheaded account-based Marketing (ABM) initiatives, targeting high-value accounts with customized, personalized marketing campaigns- Led dynamic, high-performance marketing and training teams located in US, Pakistan, and India

Calgary, Ab, Ca

- Led North America West marketing initiatives, cultivating strategic OEM relationships- Directed end-to-end B2B marketing campaigns, managing budgets and resource allocation- Conducted data-driven market research, aligning targeted marketing efforts with channel, field, and enterprise sales teams- Developed and executed high-impact demand generation strategies, surpassing MQL-to-SQL conversion goals- Implemented account-based marketing strategies and technologies, utilizing DemandBase to enhance targeting and engagement- Transitioned due to corporate restructuring prior to FOXCONN acquisition

Hudson Yards, Ny, Us

- Devised high-ROI strategic marketing plans, propelling 12% growth in lead acquisition and 3% uplift in RFP win rates- Leveraged data analytics to fine-tune marketing campaign effectiveness- Conducted competitive analysis, collaborating with software engineers on new feature and service development- Developed comprehensive training programs to elevate team capabilities- Optimized CRM, driving customer engagement and retention, enhancing overall sales and marketing processes for greater efficiency- Thrived in a dynamic startup environment, adapting to rapid change and growth, and contributing significantly to the company's early success and expansion- Played a pivotal role in Extreme Reach's recognition on Inc. 500 Fastest Growing Companies list for two consecutive years

Redmond, Washington, Us

- Rebuilt two-tiered distribution strategy, expanding footprint across Americas, EMEA, and APAC- Fostered strategic OEM alliances in Korea, Singapore, and Japan, reinforcing international market presence- Drove consistent MoM growth through innovative direct and partner-centric marketing initiatives- Masterminded go-to-market plans for new product launches, ensuring seamless market entry- Collaborated with Microsoft vendors to design and launch a dynamic SharePoint partner portal- Executed impactful direct-to-consumer marketing campaigns, enhancing brand visibility and bolstering customer engagement- Served as the PR and marketing spokesperson, effectively communicating brand messaging and fostering positive media relations- Led a results-driven marketing team located in the US and Singapore, elevating performance and fostering leadership development

Portland, Or, Us

- Boosted partner marketing performance, fostering QoQ revenue growth through sales enablement and strategic marketing activities- Utilized data-driven analytics to develop targeted pricing and promotional campaigns, maximizing results- Collaborated cross-functionally with product managers, spearheading through-partner product launches and go-to-market strategies- Partnered with corporate marketing to create and implement effective social media marketing plans, amplifying brand visibility- Championed process optimization and workflow automation, leading a key SharePoint project to drive efficiency and productivity

Norwalk, Connecticut, Us

- Contributed to revenue growth by streamlining marketing analysis, rebate programs, and data-driven pricing strategies- Achieved significant incremental revenue gains through thorough evaluation and improvement of historical marketing initiatives- Led a cross-functional data warehousing project, crafting a custom BI solution to drive marketing intelligence- Developed a pricing and promotions tool using predictive analytics based on historical sales insights- Diligently managed a $2 million annual program budget, optimizing resource allocation and ensuring cost efficiency

Tualatin, Or, Us

On-site account manager for multiple manufacturing clients (Warn Industries, Blount, Leatherman Tool, etc.). Managed all contingent staffing resources, conducted workforce analysis, worked with office on recruiting and job assignment.

Management of day-to-day business operations for a 50-year-old family business. Worked with professional clients in the dental field. Managed business relationships, inventory, product offerings, pricing and margins, etc. Additional responsibilities included creation of models for implants, partials, and dentures; manufacturing of dental prosthetics based on client specifications; repairs and relining ad-hoc; scheduling and execution of pickups/deliveries. Educated dental students about laboratory processes and manufacturing at OSHU.

Master Of Business Administration (M.B.A.), International Business Management

Bachelor Of Arts (B.A.), Business Administration

Education record