Mark Owen Burson Email and Phone Number
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Mark Owen Burson is the Managing Director of the ProAV Solutions division and Interim Chief Marketing Officer of Nice North America, where he plays a pivotal role in shaping the company’s expansion into the Commercial AV sector. With a keen focus on delivering innovative solutions that cater to the evolving needs of professional audiovisual integrators, Mark spearheads strategic initiatives that position Nice as a leader in this space. His leadership and vision were instrumental in the launch of the ProAV Solutions division, designed to provide a comprehensive suite of products for commercial applications, such as sports stadiums, concert and events venues, education, conference rooms, hospitality, medical, and military.Mark brings 20 years of strategic experience with deep industry knowledge, and has a proven record of driving growth and fostering partnerships with integrators, manufacturers, and distributors alike, resulting in increased revenue and customer satisfaction. During his time at Nice, Mark scaled marketing and product management operations, developed the integrated strategic marketing and brand integration roadmap, optimized channel partner programs, and enhanced brand presence – notably, leading the transition of legacy brands Nortek Security & Control, ELAN, SpeakerCraft, Panamax and Linear to Nice, following the acquisition of Nortek Security & Control by Nice in 2021. Mark holds a B.A. in Marketing from Portland State University and an M.B.A. in International Business Management from Washington State University.
Nice Group
View- Website:
- thenicegroup.com
- Employees:
- 1743
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Managing Director, Proav SolutionsNice GroupSeattle, Wa, Us
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Managing Director, Proav Solutions & Interim Chief Marketing OfficerNice North America Oct 2024 - PresentCarlsbad, California, Us -
Chief Marketing OfficerNice North America 2021 - Oct 2024Carlsbad, California, UsNice North America, a subsidiary of Nice, is one of the largest manufacturers of smart residential, commercial, and industrial solutions in the world, with seamless and easy-to-install technology for smart home control, security and automation, perimeter access, protection and control, sunshade solutions, power management, and whole home entertainment. The company is headquartered in Carlsbad, CA, with several R&D and manufacturing centers across the region. Professional integrators, dealers, and distribution partners grow their business with CEU training and education, technical and field support, and award-winning sales and marketing programs. The company is a proud national sponsor of the Gary Sinise Foundation R.I.S.E. program, supporting wounded veterans and their families with specially adapted smart homes. For further information, visit www.niceforyou.com.
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Vice President Marketing & Product ManagementNice North America 2019 - 2021Carlsbad, California, UsVP of Marketing & Product Management covering Nice, HySecurity, and Abode brands as well as gate, barrier, commercial door operator, and smart security product lines
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Founding Board MemberTmrw Group Nov 2013 - PresentSeattle, Wa, UsOur Mission: accelerate and amplify the impact of charitable giving to organizations and individuals in need.The organization is independently established and organized by Tim, Mark, West, and Russ (TMRW), who produce events designed to drive funding for various charities. They have hosted charity events over the last 10 years and recently formalized TMRW group by obtaining 501(c)(3) status. -
Director, MarketingZones, Inc. 2016 - 2019Auburn, Wa, Us- Developed and executed transformative marketing strategy, employing B2B and strategic marketing principles, driving partner and corporate growth- Achieved $24M in annual program sales, exceeding QoQ goals for two consecutive years- Implemented modern practices for integrated marketing, STP strategies, persona-driven campaigns, marketing automation, and program management- Directed multiple high-impact, end-to-end projects, expanding team capabilities while focusing on demand generation and pipeline acceleration- Realigned teams to key solution areas, fostering cross-functional synergy and improved business development- Enhanced processes, strengthening collaboration between sales, marketing, and product and partner management departments in line with key objectives- Oversaw multi-million-dollar budget, optimizing resource allocation and cost control for senior marketing leaders- Maximized reach and engagement using SEO, SEM, content marketing, and social media strategies, driving brand awareness and market presence- Developed and executed internal and external communications, including press releases and media communications - Spearheaded account-based Marketing (ABM) initiatives, targeting high-value accounts with customized, personalized marketing campaigns- Led dynamic, high-performance marketing and training teams located in US, Pakistan, and India -
Sr. Campaign StrategistSmart Technologies 2015 - 2016Calgary, Ab, Ca- Led North America West marketing initiatives, cultivating strategic OEM relationships- Directed end-to-end B2B marketing campaigns, managing budgets and resource allocation- Conducted data-driven market research, aligning targeted marketing efforts with channel, field, and enterprise sales teams- Developed and executed high-impact demand generation strategies, surpassing MQL-to-SQL conversion goals- Implemented account-based marketing strategies and technologies, utilizing DemandBase to enhance targeting and engagement- Transitioned due to corporate restructuring prior to FOXCONN acquisition -
Product Marketing ManagerExtreme Reach 2012 - 2015Hudson Yards, Ny, Us- Devised high-ROI strategic marketing plans, propelling 12% growth in lead acquisition and 3% uplift in RFP win rates- Leveraged data analytics to fine-tune marketing campaign effectiveness- Conducted competitive analysis, collaborating with software engineers on new feature and service development- Developed comprehensive training programs to elevate team capabilities- Optimized CRM, driving customer engagement and retention, enhancing overall sales and marketing processes for greater efficiency- Thrived in a dynamic startup environment, adapting to rapid change and growth, and contributing significantly to the company's early success and expansion- Played a pivotal role in Extreme Reach's recognition on Inc. 500 Fastest Growing Companies list for two consecutive years -
Marketing ManagerMicrovision 2010 - 2012Redmond, Washington, Us- Rebuilt two-tiered distribution strategy, expanding footprint across Americas, EMEA, and APAC- Fostered strategic OEM alliances in Korea, Singapore, and Japan, reinforcing international market presence- Drove consistent MoM growth through innovative direct and partner-centric marketing initiatives- Masterminded go-to-market plans for new product launches, ensuring seamless market entry- Collaborated with Microsoft vendors to design and launch a dynamic SharePoint partner portal- Executed impactful direct-to-consumer marketing campaigns, enhancing brand visibility and bolstering customer engagement- Served as the PR and marketing spokesperson, effectively communicating brand messaging and fostering positive media relations- Led a results-driven marketing team located in the US and Singapore, elevating performance and fostering leadership development -
Channel Marketing ManagerInfocus 2008 - 2010Portland, Or, Us- Boosted partner marketing performance, fostering QoQ revenue growth through sales enablement and strategic marketing activities- Utilized data-driven analytics to develop targeted pricing and promotional campaigns, maximizing results- Collaborated cross-functionally with product managers, spearheading through-partner product launches and go-to-market strategies- Partnered with corporate marketing to create and implement effective social media marketing plans, amplifying brand visibility- Championed process optimization and workflow automation, leading a key SharePoint project to drive efficiency and productivity -
Channel Marketing AnalystXerox 2006 - 2008Norwalk, Connecticut, Us- Contributed to revenue growth by streamlining marketing analysis, rebate programs, and data-driven pricing strategies- Achieved significant incremental revenue gains through thorough evaluation and improvement of historical marketing initiatives- Led a cross-functional data warehousing project, crafting a custom BI solution to drive marketing intelligence- Developed a pricing and promotions tool using predictive analytics based on historical sales insights- Diligently managed a $2 million annual program budget, optimizing resource allocation and ensuring cost efficiency -
Account ManagerThe Stoller Group Jan 2005 - Jan 2006Tualatin, Or, UsOn-site account manager for multiple manufacturing clients (Warn Industries, Blount, Leatherman Tool, etc.). Managed all contingent staffing resources, conducted workforce analysis, worked with office on recruiting and job assignment. -
Business ManagerMb Dental Laboratory 1996 - 2005Management of day-to-day business operations for a 50-year-old family business. Worked with professional clients in the dental field. Managed business relationships, inventory, product offerings, pricing and margins, etc. Additional responsibilities included creation of models for implants, partials, and dentures; manufacturing of dental prosthetics based on client specifications; repairs and relining ad-hoc; scheduling and execution of pickups/deliveries. Educated dental students about laboratory processes and manufacturing at OSHU.
Mark Owen Burson Skills
Mark Owen Burson Education Details
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Washington State UniversityInternational Business Management -
Portland State UniversityBusiness Administration
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General Education Diploma (G.E.D.)
Frequently Asked Questions about Mark Owen Burson
What company does Mark Owen Burson work for?
Mark Owen Burson works for Nice Group
What is Mark Owen Burson's role at the current company?
Mark Owen Burson's current role is Managing Director, ProAV Solutions.
What is Mark Owen Burson's email address?
Mark Owen Burson's email address is ma****@****nes.com
What is Mark Owen Burson's direct phone number?
Mark Owen Burson's direct phone number is +150345*****
What schools did Mark Owen Burson attend?
Mark Owen Burson attended Washington State University, Portland State University, General Education Diploma (G.e.d.).
What are some of Mark Owen Burson's interests?
Mark Owen Burson has interest in Social Services, Children, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Mark Owen Burson known for?
Mark Owen Burson has skills like Product Marketing, Multi Channel Marketing, Marketing Strategy, Marketing Communications, Crm, Social Media Marketing, Cross Functional Team Leadership, Analytics, Management, Sales Operations, Online Marketing, Business Development.
Who are Mark Owen Burson's colleagues?
Mark Owen Burson's colleagues are Monica Poloni, Daniele Da Silva, Henrik Nørgaard Mortensen, Denis Zorzal, Flavio Rinaldo, Logic Musia, Cătălin Uivari.
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