Fractional marketing executive applying over 30 years of experience and insights to impact the growth of small and midsized businesses.

At The Pedowitz Group, I was a senior consultant on various client projects. The work was broad and deep and included the following:Led discovery and facilitated client workshops:- Ideal Customer Profile- Persona development and messaging frameworks- Buyer Journey development and mapping- Account Based Marketing (ABM)- Content Strategy and Development- Program and Campaign strategy and designTrained client in best practices: - Program and campaign strategy and design- Content strategy and development- Content audit and remediationCross-Functional Team Leadership:- Design and implement multi-channel campaigns.- Integrated marketing projects, including microsites, videos, multi-channel campaigns, digital ads, asset copy, and data analysis with recommendations.Content Strategy and Management:- Designed and guided the implementation of content strategies, including content audits, gap analyses, and remediation plans.

Brandpoint is a full-service marketing agency focused on driving results through digital content. As a content consultant, I was responsible for driving new business and managing relationships through the entire client lifecycle.

Creating a way to help social workers align seniors and their families with the next level of care, while enhancing the customer experience.

Creating a way to help social workers align seniors and their families with the next level of care, while enhancing the customer experience.

Managed a global team of marketers tasked with driving new business leads within their respective geographies - Americas, EMEA, APAC, China. Additionally: - Established processes to enable collaboration among geographies- Implemented tools that facilitated sharing of resources and ideas- Managed planning of user groups in Europe, US, and Singapore including development of curriculum for learning sessions- Planned annual executive conference in London

Direct strategy and execution of all marketing and communications for a new aPaaS (Application Platform as a Service) platform. A few of the highlights include:Developed and implemented positioning and messaging platform resulting in the consistent delivery of product messagesDeveloped and implemented pricing model Managed relationships with PR, graphic, and content agenciesWorked with cross-functional teams to develop thought leadership contentManaged team of Business Development RepresentativesManaged $250,000 marketing budgetKonfigure aPaaS allows companies to build - not develop - custom, enterprise-level software applications with drag and drop technology.

Directed strategy and execution of all marketing and communication for a start-up SaaS-based sofware company. Highlights included:First marketing hire—and 10th employee—in June 2011.Developed and implemented initial messaging platform resulting in the consistent delivery of company and product messages.Led evaluation, selection and management of third-party partners, including advertising and communication agencies, analyst firm, and design and copywriting resources. Part of a two-person marketing team in 2013 that led a rebranding initiative, including messaging, website, content, and logo redesignsCreated thought leadership and product content including white papers, case studies, and fact sheetsMapped content strategy to buyer personas and buyer's journey.Developed and managed demand generation and lead nurturing programs.OptiMine is the first SaaS-based platform that combines marketing mix analytics and optimization to drive more business value from your global cross-channel ad spend. OptiMine's technology lets you tie any ad, in any channel, on any device, to revenue through online or call center conversions. Then automatically act to drive maximum global impact for your business.

As the Digital Strategist, I managed the digital practice for full service marketing agency. In my time at Russell Herder I created a digital services suite including monitoring & influencer outreach, used digital practices for business development, and developed and implemented digital marketing strategies for clients including websites and social media.

Identified market for low-cost ERP solution for FDA-regulated manufacturers. Worked with cross-functional team to develop product positioning and messaging. Directed a marketing campaign that included direct mail, email, print, online, and tradeshows. The two-year campaign generated more than 100 qualified sales leads and $2 million in revenue.Identified market for new consulting service. Worked with professional services and customer service to develop positioning and messaging. Multimodal campaign included email, webinars, inside sales and CSR calls with customers. Campaign resulted in $500,000 in revenue from installed base, and revenue from two new customers totaling $150,000.Developed multiple thought leadership programs that included a mix of blogging, podcasting, webinars, white papers, and roundtable discussions featuring subject matter experts. Content addressed important issues faced by the target audiences, provide actionable information, and “how-to” advice. Programs resulted in over 200 sales qualified leads and $750,000 in revenue. Managed development of several websites, including design, copy and SEO. Highlights include separating a multi-product website into two distinct sites; working with teams across three companies to develop a website to promote a multi-partner solution set; and developing and launching two websites in two years to align with company rebranding and new product positioning. Managed cross-functional teams to design and create multi-media content, including blog posts, white papers, podcasts, video and written case studies, and fact sheets. Content distribution resulted in more than 5,000 downloads. Project-managed development of several websites, including design, copy and SEO. Highlights include separating a multi-product website into two distinct sites, and working with teams across three companies to develop a website to promote a multi-partner solution set.

Secured and managed advertising for two statewide radio networks and two Minneapolis-based radio stations.

Managed program development for a district covering the eastern part of Minnesota - including St. Paul - and western Wisconsin. Repsonsible for a fund raising budget of $500K. Produced the annual Labor Day Telethon for Eau Claire, WI TV affiliate, WEAU.