A strategic client partner truly interested in helping clients exceed their brand's goals and objectives by being innovative with current tactics while also pushing for innovation in emerging platforms through creative thinking that goes beyond traditional digital channels and utilizes emerging media and technology.

Developed and implemented a holistic search offering and built out the agency search capability Helped to expand current client engagements and SOWs with new search engagementsAchieved triple-digit organic traffic growth for clients through search-focused content strategiesCraft agency responses to new business RFPs Educate internal teams on search best practices and capabilitiesWork closely with UX, creative and development to establish search best practices Present shared learning sessions for clients Implement search strategies that adhered to strict CPL/KPI guidelinesProvide pricing, timelines and wrote SOWs for all search engagements

- Direct the Search workflow for 15+ brands and conditions, including several billion dollar brands, simultaneously while managing client relationships - Manage senior level client relationships including CIOs and Global CMOs of top grossing pharma and generics companies - Lead the agency YouTube SME teamInvolved in pitching and winning multiple new business accounts including multi-million dollar search specific wins - Create and present search capabilities decks to be used during brand planning and new employee trainings - Wrote multiple agency POVs on search marketing trends, issues and recommendations to be used for dissemination by the agency to clients - Develop search strategies for multiple conditions ranging from OTC brands through biologic therapies - Present multiple learning sessions to clients and medical legal review teams across business units - Develop and present multiple Search 101s for agency education seminars - Extensive experience creating deliverables for FDA approval process and medical legal review

Conduct SEO audits of site page content, html code, alt tags, and URL strings for specific keyword/search optimization analysis, and link building campaign development.Analyze and segment website analytic data, and perform website multivariate testing for improved conversion resultsDirect all online media planning and buying, including negotiation of CPM rates with vendors, development of site and media placement strategies, campaign trafficking, and management of $1 million online advertising budgetContinually research relevant product and industry related keywords to create and revise optimized keyword lists, as well as monitor all search engine pay-per click, organic search ranking, and banner campaign performanceCompile and analyze weekly advertising reports from DART search and media data to develop creative optimization strategiesExecute competitive analysis of related industry websites and advertising campaignsManage keywords and bids in Google AdWords, create AdWord content, run a/b tests for ad copy and banner campaigns, and create site targeted campaigns for banner ads through GoogleManage the affiliate marketing program, Commission Junction, to monitor affiliate based leads and CPA programCreate and manage company sponsored social media profiles and blogs on Facebook, Myspace, digg, squidoo, twitter, etc. to provide the latest news on upcoming events and products