Great people belong with great employers. Fitt Talent helps to facilitate that match by developing employer branding, talent acquisition, and internal communications strategies for companies and organizations seeking to position themselves as employers of choice. We specialize in working with employers located in medium-sized cities, small towns, and rural areas.

With six locations throughout west-central Pennsylvania, Penn Highlands ensures that quality education is never out of reach. Visit one of our campuses or events, and you'll see that we are more than just classrooms; we operate a network of community hubs for learning, growth, and regional development. Courses I teach include: Advertising, Digital Marketing & Social Media, Marketing Research, Principles of Marketing, Management Principles, Human Resource Management, Intro To Business, Business Law, Business Ethics, Operations Management & Process Improvement, Macroeconomics, Microeconomics, Personal Consumer Finance, Microcomputer Applications, and First-Year Experience.

Currently completing a program review to evolve the Penn Highlands Marketing AAS into a hands-on, experiential learning degree option. We're seeking to position Marketing as a "trade" of the Business world. Among the enhancements to the degree are a proposed student marketing agency serving real-world clients, hyperlocal open educational resources, and an increased emphasis on AI and analytics.

Serve as the on-campus contact person for academic-related questions from dual-enrollment instructors teaching college classes in local high schools. Perform annual site visits to ensure classes taught in high schools match the same learning outcomes as traditional college courses. Prepare and present an annual professional development training for dual-enrollment faculty.

Comprised of more than 90,000 active students within American Public University and American Military University, APUS is a global digital university that specializes in educating military and public service communities worldwide. I currently teach the undergraduate Fundamentals of Marketing course.

Named one of the nation's most innovative universities by U.S. News & World Report, SNHU serves more than 170,000 students via its rapidly expanding online campus. My goal is to inspire students to think beyond the textbook and apply their knowledge in dynamic ways. Among the classes that I teach are: Digital Marketing, Integrated Marketing Communications, Applied Marketing Strategies, Introduction to Marketing, Principles of Management, and Small Business Management. And yes, that diploma bus is real!

Teaching at South Hills was more like being part of an extended family rather than just showing up for a temporary adjunct gig. Nestled in the heart of State College, South Hills is one of our region's best-kept secrets. Thriving on a blend of energy and ambition, it is a fully accredited, two-year business and technology college. South Hills doesn't just educate; it changes lives. In doing so, South Hills has forged invaluable connections between hundreds of local employers and a pool of bright, eager talent. Courses I taught included: Advertising & Public Relations, Principles of Supervision, Business English, and Business Writing.

Sometimes, you step into a job expecting fireworks, and instead, you get a lesson in what doesn't quite fit. Sure, overseeing recruitment marketing for a 64-campus university system had its perks – it's not every day you get to say you're playing in the big leagues! But sometimes, the shoe just doesn't fit, no matter how shiny it is. So, I made a swift exit stage left, sooner rather than later. Consider this brief chapter in my resume a salute to all the brave souls who've taken a leap, landed in the 'not quite right' spot, and had the courage to hop right back up in search of their true calling.

When I arrived at Adirondack Community College in 2009, the college was on probation by its accreditor and faced a very real threat of having to close its doors. New leadership was forced to turn challenge into opportunity, and I was proud to be part of a turnaround team that was small in numbers but knew how to think big. My contributions included leading a comprehensive rebranding project that went from initial market research through implementation of the new SUNY Adirondack brand in under four months. As a member of the college’s Strategic Enrollment Management team, I worked with leaders across the college to develop new, forward-thinking strategies to grow student enrollments in a geographic area with rapidly declining high school graduation rates. Our work resulted in the development and marketing of a new student housing facility, the identification of five “signature programs” that differentiated SUNY Adirondack from its competitors, and the launch of a New Media marketing campaign that resulted in target course enrollments increasing by 88% after just one cycle of advertising. Our marketing work at SUNY Adirondack was nationally recognized, earning honors from the Education Advertising Awards, National Council for Marketing & Public Relations, and the American Marketing Association. However, my proudest takeaway from four years of working in the Adirondacks was being part of a team that knew how to break through the groupthink and political bubbles so common in the higher education environments and instead use proven business concepts that resulted in the college seeing record-high enrollment numbers.

Pitched as the largest internal marketing agency in American higher education, the reality was more akin to a scene from Office Space — but on an epic scale. My role? Tracking hundreds of colored folders as they journeyed through an endless sea of cubicles, meticulously chronicling each step in a program aptly named Workamajig. It sounds like a quest from an offbeat video game, doesn't it? Fortunately, this job offered a little more than just an intricate dance of musical folders. Along the journey, I developed valuable skills in search engine optimization and web analytics. So, while the days of the Outreach cube farm are behind me, the digital marketing acumen I cultivated there remains a treasured part of my professional arsenal.

It’s hard to believe that one of Pennsylvania’s largest employers would have trouble finding employees. However, that was exactly the case when I joined Penn State in 2005. For decades, Penn State never had to work hard to find talented employees. However increased competition, changing demographics, and economic trends led to a steady decline in talented job applicants. I was hired to start up a new marketing office in the university’s centralized Office of Human Resources. After hiring a group of talented marketing professionals, our team set out to develop a new employer brand initiative, resulting in the $300,000 “Opportunities as Limitless as Penn State” campaign. With the launch of a new recruitment microsite, our page views increased 691% over the previous site and the average time individuals spent on the site doubled. We also were given a goal of helping Penn State achieve its diversity and inclusion goals, and we delivered – in just six months, Penn State saw a 17% increase in job applications from individuals in underrepresented minority groups.