Mark Parker Email & Phone Number

Oversee daily operations of restaurant, pub, and take out & delivery. Accomplishments include establishing steps of service, creating all new menus including dinner, lunch, pub, beer, cocktail, happy hour, and catering (in house and delivery). Responsible for marketing campaign after owners ended contract with marketing firm, including social media (Facebook, Instagram, & TikTok), as well as themed parties, weekly food & drink specials, partnering with local businesses and musicians. Increased weekly revenue by approximately 25%. Responsible for hiring, training, disciplinary action for employees in all aspects of the business. Working on team building and boosting morale.

Grand Rapids, Michigan, Us

Restaurant permanently closed due to a fire. Oversee daily operations of restaurant, brewery, and event venue. Accomplishments include opening 2 additional dining areas leading to an increased topline revenue, managed COGS (achieving lowest post Covid) and labor costs resulting in beating EBITDA and PACE budgets, raised EcoSure score by 34 points. Reduced turnover from more than 200% to just under 100% in 6 months. Projects include implementing and standardizing policies and procedures, including steps of service, side-work, open/close checklists. Oversee recruiting, disciplinary procedures, training and development, and team motivation. Oversee maintenance of equipment, inventory and food and liquor. Oversaw the booking of all private events, including event food orders, menus, staffing, etc.

Grand Rapids, Mi, Us

Oversaw all daily operations of Mertens Prime (fine dining) and Haute (rooftop bar), including front and back of the house, event sales & coordination. Led FOH and BOH performance in-service, to ensure food and beverage was produced and served to specifications and expectations. Financial duties included labor management, food costs, deposits & reconciliations. Operational duties included coverage of all services, emergency repairs, regular maintenance, technology issues, POS problems, solving problems related to product shortages, employee and guest related issues. Served as a member of the Executive Leadership Committee. Left when ownership decided to sell, resulting in a decline in quality.

Grand Rapids, Michigan, Us

Overall operations, sales, marketing, and fiscal operations of 155 room, full-service boutique hotel, Knoop Rooftop Beer Garden and Portico Grand Rapids restaurant, and event space. Achievements included completion of menu and opening of Portico. Consistently turned a profit for the first time in the property’s history by doubling top line revenue, decreased staffing deficit from 65% to 10% while decreasing turnover. Revamped food and drink menus for Knoop, created and led seasonal, sold-out events (Noir, Wonderland, and Blind Tiger). Coordinated sold out paired seatings at Food, Beer, and Wine Festival. Implemented par stocks and order guides for all departments, established cash handling procedures, social media campaigns for hotel and outlets. Resigned to focus on Restaurant Industry.

Aurora, Il, Us

Overall operations, sales, marketing, and fiscal operations of 120 room, LEED certified, full-service hotel, Burger Theory (craft beer and gourmet burger restaurant), and 13,000+ sq. ft. convention center. Achievements included reducing labor percentage by 17% year over year, exceeding REVPAR goal of 120% (reached 137% for 2020). During pandemic, maintained guest satisfaction scores, reaching Top 5 in IHG Midwest region. Received “Loved by Guests/Most Wanted Award” from hotels.com with a rating of 9/4 out of 10. Projects included turnover reduction, stabilizing food & liquor costs, creating distilled spirits menu and banquet menu. Relocated with family to Grand Rapids, MI.

Provided operations, revenue and sales management support to hotels as assigned. Projects included creation of menus for banquets and restaurants, acting as General Manager to ready property for inspections, participating in union contract negotiations, reorganizing housekeeping department, including implementing deep cleaning and reduction of MPR. Revenue projects involved developing and implementing revenue strategies for a range of properties throughout the US & Mexico. Implemented pricing, inventory, ecommerce, yield strategies for multiple properties. Developed channel optimization analysis, measured performance & identified revenue opportunities. Conducted property support around pricing, selling strategies, channel optimization, market segmentation & business mix. Conducted pricing & inventory assessment. Created short & long-term revenue management solutions, Established daily, weekly, monthly reporting structure. Temporary projects/assignments until parent was well enough for me to return to full time work.

Savannah, Georgia, Us

Responsible for overall operations of 101 room full-service boutique hotel, including bar, full-service restaurant (Kitchen 320), & banquet & meeting facilities. Launch of hotel post renovation, hired over 25 positions to replace temporary employees, oversaw menu launches for bar, catering & restaurant, developing events (Second Saturday Speakeasy, Craft Cocktail Workshop, Wing & Whiskey Wednesday) to increase local awareness & F&B revenue, as well as local charitable involvement. Awards & Recognition included 2016 & 2017 Loved by Guests Award for excellence from Hotels.com, 2017 Certificate of Excellence Award from Trip Advisor, 2016 Expedia VIP Access Award, 2016 Booking.com Guest Excellence Award, Kitchen 320 won a Diner’s Choice Award from Open Table, added to Zagat Website & App, highest rated participant at Taste of Savannah. Property was sold and I relocated to Illinois due to illness of parent.

Developed and led revenue strategy & target setting. Additional responsibilities included driving analysis to determine the optimal business mix, developed plans to achieve targets & ensure strategy & pricing was aligned company wide. Oversaw the sales effort for 4 Savannah properties & 2 Mobile properties, including RFP process, contract approval, weekly reporting, marketing plans, revenue budgets, bonus goals. Responsible for website development & launch. Achievements included Savannah properties achieving their 3 highest revenue months in company history, 2015 & 2016 had the highest revenue years in company history, increased revenue by $1.3 million with flat occupancy in first year. Member of Executive Team. Resigned to return to Operations.

Responsible for all aspects of Revenue Management for 29 properties ranging from Limited, Full Service & Extended Stay throughout MS, LA, & AL. Responsible for strategic planning & overall business goals regarding revenue achievement & sales efforts. Analyzed statistics, trends, lead times, patterns to develop revenue strategy. Developed and oversaw Revenue & Sales training for Management Team. Achievements included securing $180k worth of room contracts within first month of taking over Sales, Increased RGI as high as 225%, sales increases of more than $10K per week through rate management. Corporate office relocated to New Orleans; unable to move my family to Louisiana.

Assigned to a floundering 120 room limited-service property with the goal of turning it. Awards include Top 10 (out of 398 properties), Most Improved Turnover, Most Improved Complaints per 1000, Team Player Award (Region 12). Oversaw major renovations in 2012 & 2013. Selected by Regional VP to lead Revenue Task Force, chosen by peers to lead Guest Satisfaction Task Force. Also served as Accounts Receivable Specialist; in addition to GM duties, assisted 8 other hotels with their A/R, providing training & solutions to other GMs & administrative staff on A/R methods. Region was reorganized and position was eliminated.

General Manager, Ramada InnGeneral Manager, AmericInn Night Manager, Holiday InnBeverage Manager/Evening Restaurant Supervisor/Head of Security, Holiday InnHoliday Inn, Beverage ManagerAdventures Bar, Bar SupervisorAdventures Bar, Bartender

Culinary Arts/Chef Training

Certificate, Culinary Arts/Chef Training

English Language And Literature, General