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Channel Sales | Strategic Partnerships | Alliances- I am a Business Development & Channel Sales leader who drives revenue for innovative medical technology solutions. Offering vertical industry expertise and global business experience, I generate new business opportunities by forming networks of value-added resellers and curated partners. I strategically build relationships and offer a verifiable track record of closing major, strategic deals. Successful in managerial leadership roles for NPOs, startups, SMBs, and Fortune 30 corporations, I offer deep knowledge and experience in healthtech, from the Provider, Payer, Life Sciences, and MedTech sectors. I am a healthcare sales veteran and B2B reseller channel expert who understands the challenges, trends, and opportunities in the healthcare market.The added value I bring to the table is my hunter mentality, as well as my player/coach management style. I am a trusted advisor and leader who sets a high-bar when developing and growing the channel sales team, leading them to consistently outperform so they deliver and exceed revenue targets.»»» EXPERTISE »»»► Channel Sales► Channel Partner Development► Strategic Partnerships► Business Alliances► Healthcare Information Technology (HIT)► Medical Technology► Direct Sales► Sales Management & Operations► Business Development► Product Management► Solution Selling► Healthcare Consulting► Business Planning & Strategy► Program Management► Account Management► SaaS
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Director, Strategic Marketing / Network Alliance Partner ProgramSurescripts Apr 2023 - Nov 2024Arlington, Virginia, UsLeading a high-performance Strategic Marketing team within the Surescripts Network Alliance Partner Program, with a focus on Segment and Channel Marketing. By working thoughtfully, the team delivers meaningful results in the healthcare landscape, driving initiatives that positively impact patient care and empower healthcare professionals. -
Partner Go-To-Market Executive, HealthcarePegasystems May 2022 - Mar 2023Cambridge, Ma, UsResponsible for developing and managing a portfolio of technology partners, System Integrators, and ISVs in the Healthcare and Lifesciences markets. This includes Providers, Payers, Pharma, and Med-Tech companies. Responsible for pipeline development, co-selling, GTM/business planning, and quota attainment with strategic partners such as Accenture, E&Y, AWS, Cognizant, Tech Mahindra, Google, KPMG, Virtusa, etc.Key Achievements:► Executed a partnership agreement with the market-leading Member/Patient engagement platform, resulting in several net-new licensing opportunities with strategic health systems and payers.► Spearheaded strategic corporate development opportunities.► Provided strategic industry guidance as part of the Healthcare and Lifescience Leadership Team. -
Director, Strategic Partnerships - Clinical Effectiveness (Uptodate)Wolters Kluwer Health Nov 2021 - May 2022Waltham, Ma, UsManaged Strategic Partner strategy, recruitment, and quota attainment in the Provider and Payer segments. This included specialty areas such as Digital Health, Patient Engagement, Digital Therapeutics, Drug Safety, Telemedicine, and Virtual Care. -
Sr. Partner Account Manager - Health & Life SciencesSalesforce Jan 2019 - Oct 2021San Francisco, California, UsI managed Strategic Partners in the Health and Life Sciences markets. I was responsible for all commercial aspects of the partnerships, including sales program development, sales enablement, and partner quota achievement.Key Achievements:► Quota Attainment: Achiever's Club -> 2019 (107%) and 2020 (> 400%)► Brought several new apps to market in the Life Sciences sector, including Pharmacovigilance, Clinical Trials Management Systems, Quality Management Systems, and Gene Cell Therapy Management.► Managed the 2nd largest ISV Partner in the Salesforce AppExchange ecosystem.► Spearheaded strategic corporate development opportunities. -
Strategic Advisor » Business Planning & Strategy | Business Development | Medical SalesPathos Health Oct 2018 - Jan 2019Provided strategic advice to the senior leadership regarding growth opportunities. My role centered on identifying optimal markets, prioritize target companies, and coordinate contacts with qualified potential buyers.
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Sr Director, Partner Development » Channel Sales | Strategic Partnerships | Business PlanningHealthwise Aug 2008 - Sep 2018Boise, Idaho, UsI principally guided corporate channel strategy for emerging markets, technologies, and go-to-market opportunities, and my role also encompassed sales program development, and partner quota achievement. I led a high-performing team of partner business managers and account executives. Additionally, I oversaw Salesforce CRM inputs to ensure forecasting accuracy.Key Achievements:► Delivered 25% compound annual growth rate (CAGR) during tenure, largely by defining partner-specific quotas and executing effective indirect sales strategies.► Skyrocketed reseller base 600% by analyzing business opportunities, negotiating contracts, and closing deals.► Accelerated channel revenue from 11% to 60% of total corporate revenue in 6 years, by recruiting and on-boarding strategic partners including EPIC, Allscripts, Cerner, Apple, McKesson, Amazon, Vivify, Livongo, Salesforce Health Cloud, TriZetto, Microsoft, ZeOmega & Medtronic. ► Spearheaded strategic corporate development opportunities including business model development, due diligence, deal valuation, business viability, buy-vs-build analysis, etc. -
Sales Manager » Business Development | Sales Operations | Program ManagementHp Jan 1999 - Aug 2008Palo Alto, Ca, UsI advanced through a series of increasingly responsible roles, including Product Manager, Vertical Marketing Manager, Business Development Manager, and Sales Manager. I launched and managed the largest HP affiliate sales program. Oversaw direct sales team of 25 inbound and 8 outbound sales specialists.Key Achievements:► Generated quarterly sales quotas from $10M-$33M.► Optimized affiliate sales revenue from $1.8M to $10.4M in 2 years.► Captured HP SMB Direct Sales Rookie of the Year award.► Merited HP Imaging & Printing Achievers Club award. -
Product Manager | Sales Engineer » Direct Sales | Solution Selling | Medical TechnologyHill-Rom Co. Jan 1993 - Dec 1999Chicago, Il, UsMy tenure here included Merchandising Manager, Product Manager, and Sales Engineer. I stewarded product management of a $30M hospital communication portfolio.Key Achievements:► Satisfied individual quota objectives exceeding $2M annually.► Increased new account penetration 125% and sales volume 150%.
Mark Parsons Skills
Mark Parsons Education Details
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Miami UniversityMass Communications -
Xavier University - Williams College Of BusinessBusiness Administration And Management
Frequently Asked Questions about Mark Parsons
What is Mark Parsons's role at the current company?
Mark Parsons's current role is Salesforce Alum | Healthcare Channel Go-To Market Executive | Business Development, Strategic Alliances, Cloud Specialist | I Help Companies Increase Sales Through Innovative Partnerships.
What is Mark Parsons's email address?
Mark Parsons's email address is mp****@****ise.org
What is Mark Parsons's direct phone number?
Mark Parsons's direct phone number is +120887*****
What schools did Mark Parsons attend?
Mark Parsons attended Miami University, Xavier University - Williams College Of Business.
What are some of Mark Parsons's interests?
Mark Parsons has interest in Social Services, Education, Environment, Animal Welfare, Health.
What skills is Mark Parsons known for?
Mark Parsons has skills like Strategy, Product Management, Business Development, Strategic Partnerships, Management, Product Development, Marketing, Healthcare, Sales Operations, Program Management, Cross Functional Team Leadership, Account Management.
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