Mark Patron

Mark Patron Email and Phone Number

Digital Marketing Consultant and Non-Exec Director @ DMA (Data & Marketing Association) UK
Mark Patron's Location
Greater London, England, United Kingdom, United Kingdom
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About Mark Patron

Highly experienced digital and direct marketing professional with a track record of building multiple successful businesses. Responsible for making £100m+ for private equity. As CEO grew RedEye to be one of the top two UK based email marketing automation businesses. Founded and built up leading data driven marketing companies Claritas UK and Abacus Europe. Voted one of UK’s 15 most influential direct marketers by readers of Precision Marketing magazine.Areas of ExpertiseNon-Exec Experience• As Non-exec Chairman floated Twenty Plc on AIM in 2006 raising £10m.• Non-exec director of RedEye International Ltd, Transactis Ltd, Thinkdata Ltd, Rocketscience Ltd, and Spada Ltd.• Non-exec Chairman of Abacus Europe, a division of DoubleClick Inc, now part of Epsilon• Director of over 50 UK, Continental and US companies.Business Building Experience• Grew RedEye from £1.8m to nearly £10m revenues to become one of the top two UK based email marketing automation businesses.• Built Claritas UK from zero to £30 million revenues.• Part of management team that developed the revenues of VNU’s marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001.M&A Experience• Led sale of Claritas to VNU for £49 million in 1994.• Led acquisitions of Optimum Web, e-rm, Dataforce, Altwood Systems, Superprofiles and worked on numerous other UK and European acquisitions.• Member of acquisition team for A.C.Nielsen, acquired by VNU for $2.3 billion.• Due diligence projects for private equity groups including Palamon Capital Partners. • Co-founded Transactis and helped manage its sale to the Shop Direct Group/Barclay brothers for £10m in 2007.

Mark Patron's Current Company Details
DMA (Data & Marketing Association) UK

Dma (Data & Marketing Association) Uk

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Digital Marketing Consultant and Non-Exec Director
Mark Patron Work Experience Details
  • Patron Direct Ltd
    Digital Marketing Consultant And Non-Exec Director
    Patron Direct Ltd Feb 2015 - Present
    London, United Kingdom
    As an independent consultant I do three things:- Help advertisers improve their digital marketing- Help vendors develop their businesses- As a non-executive director help businesses grow
  • Dma (Data & Marketing Association) Uk
    Honorary Life Fellow And Tutor - Institute Of Data & Marketing (Idm)
    Dma (Data & Marketing Association) Uk Nov 2014 - Present
    London, England, United Kingdom
    Data and analytics course development and delivery
  • Redeye
    Ceo
    Redeye 2004 - 2014
    RedEye is a leading marketing automation business and provider of SaaS-based multichannel personalization technology. Started as a Non-Exec Director in 2004 when RedEye was a web analytics business with 20 staff and revenues of £1.8 million. When I stepped back to become a Non-Exec Director again in 2014 RedEye had revenues of nearly £10m, 135 staff and was one of the UK’s top two email marketing businesses.
  • Transactis
    Non-Exec Director
    Transactis 2003 - Aug 2009
    Founding shareholder of this leading consumer co-op database business. Helped manage the sale to the Shop Direct Group/Barclay brothers for £10m
  • Twenty Plc
    Non-Exec Chairman
    Twenty Plc 2005 - Jul 2009
    As Non-exec Chairman helped float Twenty Plc on AIM in 2006 raising £10m. Twenty plc was marketing services group. Subsidiaries included Dataforce and ecommerce firm Ominor.
  • Abacus Direct
    Chairman
    Abacus Direct 1997 - 2002
    Helped set up this leading catalogue data business, the data division of DoubleClick, now part of Epsilon
  • Nielsen
    Executive Vice President, Vnu Marketing Information Europe Bv
    Nielsen 1999 - 2001
    Part of management team that developed the turnover of VNU’s marketing information business from $150 million in 1994 to $2.5 billion by 2001, now called Nielsen. Member of acquisition team for A.C.Nielsen acquired by VNU for $2.3 billion. Founder and Chairman of Naviant Europe, a joint venture between Naviant Inc. and VNU. Responsible for the data launching European version of Microsoft’s MapPoint product. Worked on numerous acquisitions across Europe.
  • Claritas
    Md
    Claritas 1987 - 2001
    Merged NDL and CMT to form Claritas. In 1995 led sale of Claritas to VNU for £49 million. Built Claritas UK from zero to a £30 million turnover business with a 20% margin managing upto 350 people. Developed Claritas Europe across nine European countries. Developed two geodemographic systems, Prizm and Superprofiles. Architect of Claritas’ Lifestyle Universe national consumer database, now Acxiom’s Infobase product. Claritas was acquired by Acxiom in 2004.
  • Exxonmobil
    Project Engineer Mobil Oil
    Exxonmobil 1984 - 1986
    Responsible for oil refinery development projects. Promoted to Reliability Engineer

Mark Patron Skills

Digital Marketing Direct Marketing Web Analytics Email Marketing Database Marketing Strategy Multi Channel Marketing E Commerce Analytics Marketing Strategy Seo Digital Strategy Mobile Marketing Online Advertising Segmentation Entrepreneurship Online Marketing Customer Acquisition Databases Affiliate Marketing Crm Marketing Sales Lead Generation Ppc B2b Marketing Sem Digital Media Conversion Optimization Start Ups Marketing Communications Customer Insight

Mark Patron Education Details

Frequently Asked Questions about Mark Patron

What company does Mark Patron work for?

Mark Patron works for Dma (Data & Marketing Association) Uk

What is Mark Patron's role at the current company?

Mark Patron's current role is Digital Marketing Consultant and Non-Exec Director.

What is Mark Patron's email address?

Mark Patron's email address is ma****@****eye.com

What is Mark Patron's direct phone number?

Mark Patron's direct phone number is +185867*****

What schools did Mark Patron attend?

Mark Patron attended Cranfield University - Cranfield School Of Management, University Of Exeter.

What skills is Mark Patron known for?

Mark Patron has skills like Digital Marketing, Direct Marketing, Web Analytics, Email Marketing, Database Marketing, Strategy, Multi Channel Marketing, E Commerce, Analytics, Marketing Strategy, Seo, Digital Strategy.

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