Mark Patron Email and Phone Number
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Highly experienced digital and direct marketing professional with a track record of building multiple successful businesses. Responsible for making £100m+ for private equity. As CEO grew RedEye to be one of the top two UK based email marketing automation businesses. Founded and built up leading data driven marketing companies Claritas UK and Abacus Europe. Voted one of UK’s 15 most influential direct marketers by readers of Precision Marketing magazine.Areas of ExpertiseNon-Exec Experience• As Non-exec Chairman floated Twenty Plc on AIM in 2006 raising £10m.• Non-exec director of RedEye International Ltd, Transactis Ltd, Thinkdata Ltd, Rocketscience Ltd, and Spada Ltd.• Non-exec Chairman of Abacus Europe, a division of DoubleClick Inc, now part of Epsilon• Director of over 50 UK, Continental and US companies.Business Building Experience• Grew RedEye from £1.8m to nearly £10m revenues to become one of the top two UK based email marketing automation businesses.• Built Claritas UK from zero to £30 million revenues.• Part of management team that developed the revenues of VNU’s marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001.M&A Experience• Led sale of Claritas to VNU for £49 million in 1994.• Led acquisitions of Optimum Web, e-rm, Dataforce, Altwood Systems, Superprofiles and worked on numerous other UK and European acquisitions.• Member of acquisition team for A.C.Nielsen, acquired by VNU for $2.3 billion.• Due diligence projects for private equity groups including Palamon Capital Partners. • Co-founded Transactis and helped manage its sale to the Shop Direct Group/Barclay brothers for £10m in 2007.
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Digital Marketing Consultant And Non-Exec DirectorPatron Direct Ltd Feb 2015 - PresentLondon, United KingdomAs an independent consultant I do three things:- Help advertisers improve their digital marketing- Help vendors develop their businesses- As a non-executive director help businesses grow
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Honorary Life Fellow And Tutor - Institute Of Data & Marketing (Idm)Dma (Data & Marketing Association) Uk Nov 2014 - PresentLondon, England, United KingdomData and analytics course development and delivery -
CeoRedeye 2004 - 2014RedEye is a leading marketing automation business and provider of SaaS-based multichannel personalization technology. Started as a Non-Exec Director in 2004 when RedEye was a web analytics business with 20 staff and revenues of £1.8 million. When I stepped back to become a Non-Exec Director again in 2014 RedEye had revenues of nearly £10m, 135 staff and was one of the UK’s top two email marketing businesses. -
Non-Exec DirectorTransactis 2003 - Aug 2009Founding shareholder of this leading consumer co-op database business. Helped manage the sale to the Shop Direct Group/Barclay brothers for £10m -
Non-Exec ChairmanTwenty Plc 2005 - Jul 2009As Non-exec Chairman helped float Twenty Plc on AIM in 2006 raising £10m. Twenty plc was marketing services group. Subsidiaries included Dataforce and ecommerce firm Ominor.
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ChairmanAbacus Direct 1997 - 2002Helped set up this leading catalogue data business, the data division of DoubleClick, now part of Epsilon -
Executive Vice President, Vnu Marketing Information Europe BvNielsen 1999 - 2001Part of management team that developed the turnover of VNU’s marketing information business from $150 million in 1994 to $2.5 billion by 2001, now called Nielsen. Member of acquisition team for A.C.Nielsen acquired by VNU for $2.3 billion. Founder and Chairman of Naviant Europe, a joint venture between Naviant Inc. and VNU. Responsible for the data launching European version of Microsoft’s MapPoint product. Worked on numerous acquisitions across Europe. -
MdClaritas 1987 - 2001Merged NDL and CMT to form Claritas. In 1995 led sale of Claritas to VNU for £49 million. Built Claritas UK from zero to a £30 million turnover business with a 20% margin managing upto 350 people. Developed Claritas Europe across nine European countries. Developed two geodemographic systems, Prizm and Superprofiles. Architect of Claritas’ Lifestyle Universe national consumer database, now Acxiom’s Infobase product. Claritas was acquired by Acxiom in 2004. -
Project Engineer Mobil OilExxonmobil 1984 - 1986Responsible for oil refinery development projects. Promoted to Reliability Engineer
Mark Patron Skills
Mark Patron Education Details
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Engineering Science
Frequently Asked Questions about Mark Patron
What company does Mark Patron work for?
Mark Patron works for Dma (Data & Marketing Association) Uk
What is Mark Patron's role at the current company?
Mark Patron's current role is Digital Marketing Consultant and Non-Exec Director.
What is Mark Patron's email address?
Mark Patron's email address is ma****@****eye.com
What is Mark Patron's direct phone number?
Mark Patron's direct phone number is +185867*****
What schools did Mark Patron attend?
Mark Patron attended Cranfield University - Cranfield School Of Management, University Of Exeter.
What skills is Mark Patron known for?
Mark Patron has skills like Digital Marketing, Direct Marketing, Web Analytics, Email Marketing, Database Marketing, Strategy, Multi Channel Marketing, E Commerce, Analytics, Marketing Strategy, Seo, Digital Strategy.
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Mark Kevin Patron
Data Research Analyst @ Sourcescrub | Statistical Programming, Data AnalysisDumaguete -
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