Mark Pauly Email & Phone Number

Newnan, Georgia

Greater Atlanta Area

Newco Industrial Services is a repair service providing precision repairs to industrial plants throughout the southeast. See newcousa.com.Direct responsibility for new business development at BMW and Volkswagen plants in the U.S.Generated $600K new business in first 14 months.Led team from ideation to development and commercialization.Developed and led program based on Reliability Centered Maintenance for sustainability.Met or exceeded product and sales development targets.

Keystone, headquartered in Exeter, PA, is the leading distributor and marketer of specialty automotive equipment in North America.Category Manager – Recreational Vehicle Channel | 2010 – 20111. Led strategy and new product development for new market channel. 2. Assembled and led launch team including 7 new hires, 22 suppliers, 4,000 new SKUs, and 300 customers. Met first-year goal of $3.5M.3. Served as subject matter expert that developed and globally sourced 77 SKUs for private label line. Achieved 40% lower costs, and $8.2M revenue opportunity.4. Partnered with VP Sales to present program to 95 sales people in five regional call centers.5. Developed strategies for budgets, cost savings, and P & L targets with senior management.Category Manager – Towing and Cargo Management | 2007 – 20091. Spearheaded initiative to increase sales to existing customers by bringing on four premium suppliers to provide complementary products in three product groups resulting in sales increase of $280K at 22% margin.2. Held overall responsibility for new product line, global sourcing, contract negotiations, web content, product development of 77 SKUs, “go to market” strategy, pricing, and launch. Sales targets of $1M for 2011 and $2.5M for 2012.3. Managed and developed 45 product portfolio supplier relationships including negotiating annual contracts, co-op support, pricing, promotions, stock adjustments, and warranty with VDI (vendor dollar income) exceeding 5% or $2.6M.4. Solved product handling problems with key supplier that resulted in warranty returns declining in 6 months from >30% to 2%, improved customer satisfaction, achieved cost reductions from supplier.5. Analyzed opportunity, presented for executive approval, and coordinated switch of private label products from one supplier to another, resulting in opening of new territories and sales increase of $4.2M.6. Negotiated successful on-boarding of top-brand product line which added sales of $2.9M in year one.

Greater Atlanta Area

1999 – 2007 | Stag-Parkway | Atlanta, GeorgiaStag-Parkway is the leader in aftermarket RV parts and accessories distribution in North America. They operate 12 warehouses, five customer service call centers, and one technical call center.Category Manager | 2004 – 20071. Led and managed nine categories that grew to $67.8M in sales and $17.3M in gross profits (25.5%).2. Working with sales management, grew sales by 15.6% and profits by 16.7% in 2 years.3. Managed product promotions, marketing programs, brand building, and communications to sales team, for 6,500 products representing 150 vendors and 50% of annual revenues.4. Established and documented processes for category management.5. Led and consolidated buyers and marketing associates into focused team.6. Evaluated new products and market opportunities resulting in additional sales of $12.4M.7. Created annual vendor marketing conference for branding strategies. Increased co-op support from $2M to $3.6M.Project Manager | 2001 – 20071. Managed annual product catalog project. Four-month process creating, producing and personalizing 565K catalogs for 1000+ customer locations; at 900 pages they filled 40 tractor-trailers.2. Drove continuous process improvement with cross functional team of 8; improved accuracy 8% and saved 19% labor costs.3. Enhanced value of product increasing unit sales 21%, customer participation 31% and revenue 49% over 3 years.Director of Marketing Technology | 2001 – 20031. Directed development for database-to-print process; annually saved 200+ production hours.2. Received award for “Best Catalog” from the RV Association 3 years in a row.Director of E-commerce | 1999 – 20011. Designed and coordinated development and implementation of start-up e-commerce program containing 13,000 SKUs. Established operating rhythm to meet launch goal. 2. Launched program to 500 key customers on time.3. Developed B2B and B2C websites and data management tool to add-edit-delete data.

Product and Marketing Manager | 1991 – 1996Manufacturer of trailer hitches and towing accessories.1. Marketing leader to develop and launch new line of products for RV industry.2. Worked with sales team, buyers and marketing managers at national retailers such as Pep Boys, Autozone and Balkamp division of Napa Auto Parts.

Bachelor Of Science

Continuing Education