Mark Pearson Email & Phone Number

San Francisco, Ca, Us

Representing creative, talented and entrepreneurial clients on deals big and small. Served as general counsel for the launch of LL COOL J’s startup Rock The Bells, with the goal of promoting classic Hip-Hop through content engagement and brand awareness. Negotiated deals with brand ambassadors (Run-DMC, Eminem, Salt N. Peppa), SiriusXM on-air talent (Roxanne Shante, Biz Markie, and DJ Cool V), and Rock The Bells festival artists (Big Boi, KRIT, Too Short). Advised internal teams on IP risk management for products, content creation, and livestreaming. Senior music counsel for Skybound Entertainment (The Walking Dead, Invincible, Impact Winter), handling all music-related legal matters. Provided senior leadership with counsel on music licensing and deal structures. Created internal templates. Advised production teams on all music rights issues across film and television programing, podcasts, and Skybound’s internal record label and publishing companies. Senior marketing counsel for Apple, Inc., assisting with multi-million-dollar advertising campaigns in the digital space. Negotiated deals for use of Apple products in film and television productions (Disney, NBCU, Magnolia Pictures). Reviewed influencer marketing content for compliance with internal policies and applicable law, and advised marketing teams on IP and brand use issues. Helped grow the career of musicians (Brian King Joseph, Kodi Lee, Kat Robichaud) and bands (Monophonics, Brothers Comatose, AJ Lee & Blue Summit). Negotiated deals, advised on internal band agreements and royalty collection through ASCAP/BMI, the Mechanical Licensing Collective, and Sound Exchange. Production counsel for film and televisions projects (Barrowed Time (Academy Award Nominee), Driver X, Mid Century), including union/guild (SAG-AFTRA, WGA, DGA) compliance. Advised emerging record labels (Text Me Records, TuneGo Music Group, and doubleOone) on talent acquisition and distribution.

San Francisco, Ca, Us

Entertainment and marketing counsel tasked with growing Airbnb's brand awareness through high profile digital marketing and consumer experiences generating millions of brand engagements. Crafted and reviewed risk abatement strategies for all celebrity and pop culture marketing programs, including negotiations with talent (DJ Khaled, Sarah Jessica Parker, and Seth Rogen) agencies (CAA, WME, and UTA), film and television studios (Warner Bros., Universal, and Disney), and Intellectual Property rightsholders (Mattel (Barbie), Nike, and MLB). Developed risk analysis strategy for digital content review, including evaluation of potential copyright and trademark issues. Built global contest programs, including outside counsel management and compliance with regional rules and regulations. Worked closely with internal business owners on influencer driven social media advertising campaigns to ensure compliance with current regulations such as FTC endorsement guidelines, FCC Section 230, Digital Millennium Copyright Act Section 512 and the SAG-AFTRA commercials contract. Organized and managed legal training sessions as part of the diversity, equity, and inclusion team.

West Hollywood , Ca, Us

Launched LL COOL J’s brand, Rock The Bells as lead counsel on all entertainment and intellectual property matters for fully-funded brand engaged in promoting classic Hip-Hop as a lifestyle..  Supported talent engagement efforts for the Rock The Bells SiriusXM channel and music festival. Counseled internal content and product teams on intellectual property rights and advertising law matters.  Negotiated equity-based compensation agreements with cultural icons of hip-hop. Advised leadership teams on live streaming and platform content distribution.  Coordinated and managed outside counsel on privacy and corporate governance issues.  Developed all talent, marketing, and product licensing legal strategies. Engagement through @flexbyfenwick

San Francisco, Ca, Us

Contract attorney assigned to provide legal guidance to various entertainment and technology companies and brands. Representative matters include: Caffeine, Inc. -- Interim general counsel during large-scale pre-launch onboarding of A-list influencer, sports, and celebrity talent to the live stream platform. Reviewed commercial agreements related to SaaS, music, and advertising though social media. Advised company leadership team on compliance and legal strategy for live streaming and online marketing. Fandor, Inc. -- Legal counsel on entertainment and intellectual property law matters for independent film streaming distribution service provider. Advised leadership and internal business clients on studio agreements (e.g., Miramax, Lionsgate, A24). Evaluated internal privacy, Federal Trade Commission (FTC) and trademark policies. Conducted copyright fair use analysis for Fandor’s short-form promotional films. Postmates, Inc. – Marketing legal counsel for food delivery service. Reviewed, drafted, and negotiated agreements for celebrity and influencer sponsorships, SaaS, commercial licensing, and advertising.

San Francisco, California, Us

Marketing and music counsel for leading streaming service. Negotiated licensing in compliance with the Digital Millennium Copyright Act 112/114 for music across all platforms. Set consistent standards and processes to support initiatives including TwitchCon, Twitch Soundtrack, and e-Sports collaborations. Contributed to e-Sports involvement and sponsored events and contests. Oversaw legal risks for influencer endorsements and digital ad placements under the IAB.

Ba, Journalism

Jd, Law