Mark Peters

Mark Peters Email and Phone Number

Marketing Optimization Program Manager @ SAP
Mark Peters's Location
Wilmington, Delaware, United States, United States
Mark Peters's Contact Details

Mark Peters personal email

Mark Peters phone numbers

About Mark Peters

🏆 Results-oriented Marketing Optimization Director with 10+ years’ experience, leading high-performance teams, and delivering innovative data-driven marketing strategies. Expert in leveraging customer insights, driving growth through analytics, and fostering a collaborative, data-centric culture within the tech industry. Adept at optimizing user experiences across digital channels and executing impactful experiments. Proven ability to communicate complex data findings to cross-functional teams, enhancing decision-making and business performance.

Mark Peters's Current Company Details
SAP

Sap

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Marketing Optimization Program Manager
Mark Peters Work Experience Details
  • Sap
    📊 Senior Director Marketing Optimization
    Sap Dec 2018 - Present
    Walldorf, Bw, De
    People manager that empowers team to plan, build, analyze, and communicate results of 100+ experiments a year which result in +173% leads, +19% trials, and +41% clicks throughout the user experience.Program manager for marketing optimization team of x7 (project managers, analysts, developers, designer), that optimize organic and paid user journeys across digital channels: (1) web, (2) search, (3) social, (4) email.Create frameworks and processes (operating model, roadmaps, case studies) to optimize marketing supporting x7 solution areas (lines-of-business) by a/b testing hypotheses from data analysis and user research.
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  • Sap
    🔎 Manager Data Science
    Sap Jan 2015 - Dec 2018
    Walldorf, Bw, De
    Project manager of predictive models and advanced analytics that support company (marketing, sales, human resources, finance) objectives and improve decision making: (1) predicted 69% of cloud contracts (SuccessFactors) at-risk of churning (logistic regression), (2) forecasted event attendance (SAP Sapphire) for 618 sessions (linear regression), (3) identified 5 groups of employees at-risk of leaving (clustering, time series).Cross-functional collaboration, communicated requirements and outcomes to technical (data scientists) and non-technical (executive) audiences.
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  • Sap
    🎯 Digital Analyst
    Sap May 2014 - Dec 2014
    Walldorf, Bw, De
    Connected marketing strategy to metrics, measurement plans, and ad-hoc data analysis for web, social, and paid media across (1) sap.com and (2) digitalistmag.com.
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  • Kids Cogs
    Chief Operating Officer
    Kids Cogs Feb 2020 - Present
  • Tag Communication Services
    💡 Social Media Analyst
    Tag Communication Services Jul 2012 - Apr 2014
    Philadelphia, Us
    Standardized measurement for 150+ SAP social media accounts and 100+ SAP community pages: (1) sap.com/community, (2) facebook.com/sap, (3) twitter.com/sap.
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  • Recyclebank
    💾 Data Analyst
    Recyclebank Feb 2011 - Jun 2012
    Provided data analysis for 100,000+ households.
  • North Hills Cleaners, Inc.
    ⚙️ Business Manager
    North Hills Cleaners, Inc. Jun 2007 - Aug 2010
    Managed a small business with $750,000 annual revenue across finance, sales, marketing, and customer service.
  • Unreal Marketing
    💻 Online Advertising And Marketing Intern
    Unreal Marketing May 2006 - Aug 2006
    Conshohocken, Pa, Us
    Optimized client campaigns through analysis and interpretation of data, facilitated in the development of new content and copy.
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Mark Peters Skills

Counting Making Work Fun Teaching Predictive Analytics Analytics Data Analysis Data Visualization Presentation Design Microsoft Excel Sql R Digital Marketing Business Intelligence Web Analytics Data Modeling Powerpoint Mentoring Social Media Measurement Social Media Social Media Marketing Online Marketing Lead Generation Analysis Google Analytics Omniture Segmentation Social Networking Reporting And Analysis Project Management Kpi Dashboards Excel Dashboards Facebook Twitter Sprinklr Hootsuite Netbase Memes Forecasting Social Media Analytics Seo Coaching Market Research Microsoft Project Strategy Figuring Out How Things Work Adobe Target Adobe Analytics

Mark Peters Education Details

  • Cornell University
    Cornell University
    Data-Driven Marketing Certificate
  • Shippensburg University Of Pennsylvania
    Shippensburg University Of Pennsylvania
    Marketing And General Management
  • University Of Delaware
    University Of Delaware
    Master Of Business Administration (M.B.A.)

Frequently Asked Questions about Mark Peters

What company does Mark Peters work for?

Mark Peters works for Sap

What is Mark Peters's role at the current company?

Mark Peters's current role is Marketing Optimization Program Manager.

What is Mark Peters's email address?

Mark Peters's email address is ma****@****sap.com

What is Mark Peters's direct phone number?

Mark Peters's direct phone number is +161066*****

What schools did Mark Peters attend?

Mark Peters attended Cornell University, Shippensburg University Of Pennsylvania, University Of Delaware.

What skills is Mark Peters known for?

Mark Peters has skills like Counting, Making Work Fun, Teaching, Predictive Analytics, Analytics, Data Analysis, Data Visualization, Presentation Design, Microsoft Excel, Sql, R, Digital Marketing.

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