Mark Whelan Email & Phone Number

Encinitas, Ca, Us

Philadelphia, Pa, Us

San Francisco , Us

Cambridge, Massachusetts, Us

- Executive thought leadership: responsible for writing long-form articles for C-level executives and ensuring that HubSpot has a strong point of view on the topics that matter most to target audiences. - Product launches: led communications strategy for HubSpot's product launches,incorporating message development, thought leadership strategy, PR,events and podcast placements, and global cross-team alignment. - Event and podcast placements: worked on securing high-profile speaking placements and collaborate directly with executives on presentations, messaging, and talking points. - Crisis communications: collaborated cross-functionally on contingency plans, public-facing statements, and internal processes to ensure effective crisis management.

Cambridge, Massachusetts, Us

- PR: worked directly with journalists across EMEA, and with agencies in select regions; secured notable coverage in CNBC, Wired UK, The Irish Times, MarketingLand, Resumé, Adformatie, The Next Web - Events: placed HubSpot executives at key events in EMEA and worked with speakers on messaging and media opportunities; past events include The Next Web, Slush, Web2Day - Co-marketing: identified and collaborated with partners on demand generation campaigns - past partners include Aircall, Hotjar, OnCrawl, GoToWebinar. - Influencer marketing: identified and collaborated with B2B influencers in EMEA on awareness and demand generation campaigns.

Vinyl & Wine hosts music listening parties with a focus on classic albums and local artists - Have hosted monthly over 60 sold-out vinyl listening parties. - Hosted over 60 discussion panels with local artists, journalists, and record label executives. - Regularly receive national broadcast, print, and digital media coverage (samples below). - Built a highly-engaged community through grassroots PR, podcasting,email marketing and Facebook advertising. - Established commercial relationships with Sony, Universal, and Warner and won the rights to nationally premiere high-profile new releases.

Dublin 4, Ie

Bonkers.ie is Ireland's leading price comparison and switching service.- Built and led bonkers.ie's communications team- Email marketing: introduced email strategy, increased open rates by 170% and CTR by 200%- Blog: wrote 300+ blog articles and SEO-optimised guides, grew blog traffic by 63%- PR: introduced PR strategy, and directly built and managed relationships with key journalists - regularly contributed to national publications (The Irish Times, Irish Independent, The Sunday Times, Irish Examiner, Daily Mail, TheJournal.ie)- Media: regularly represented company live on national radio (RTÉ Radio One, Today FM, Newstalk) and TV (RTÉ Six One News, TV3 News)- Video: scripted and presented 150+ videos for Facebook and YouTube- SEO copywriting: worked with cross-functional teams to optimise guides and site copy for SEO feature snippets- Event management: project managed the 2017 and 2018 National Consumer Awards (black-tie business event, The Mansion House, 300+ attendees), delivered event under budget

Dublin 2, Ireland, Ie

Brightwater is Ireland’s leading specialist professional recruitment consultancy. - Responsible for Brightwater's Facebook, Twitter and LinkedIn accounts. - Managed a Promoted Tweets campaign, which delivered a 2.94% engagement rate andCPE of €0.14c (industry benchmark CPE is €0.50-0.70c). - Managed a Promoted Accounts campaign with Twitter, which delivered a 0.53% follower rate and CPFof €0.67c (industry benchmark CPF is €1-1.20). - Conducted two national surveys, one of which received coverage in The Irish Times and The Irish Independent, the other of which was approved and used by the IDA in the attraction of multinationals to Ireland. - Organised and ran Brightwater's regular networking events.

Dublin 4, Dublin, Ie

Aware is one of Ireland's longest-established not-for-profit organisations and has been providing support to individuals who experience depression for over 30 years. - Managed Aware’s website, online store, online support services and social networks, involving the use of content management system, Expression Engine. - Conducted research into Aware's official website traffic with the aid of Google Analytics. Compiled a report of suggested website improvements based on findings, and implemented approved changes with the aid of programming partners. Immediate positive results were identified. - Worked as the digital marketing and administrative end of a project team tasked with rolling out a free nationwide Cognitive Behavioural Therapy program, Living Life To The Full; the first programme of its kind in Ireland. - Co-designed and launched Aware’s mobile website. - Responsible for communication with volunteers, customers, online community and service users in crisis on a regular basis.

Master Of Science (Msc), Business Management

Bachelor Of Science (Bsc), Psychology

Leaving Certificate