MEDIA HORIZONS is a performance-based advertising solutions company using real time data to drive ROI and is a newly acquired division of Lindenmeyr Central. As Interim CEO, leading the assessment and strategy development for future growth.

For this mobile app company offering world-class fitness, health, & sports specialist know-how applied to enhancing golf performance:• Assist in strategy development, advisory board assembly, and opening of industry and media relationships.• Provide knowledge, critical thinking, and advice to create further growth/opportunities and to drive overall strategy forward.

For Lindenmeyr Central, which is the U.S. direct-to-consumer catalog/mail/marketing division of Central National Gottesman, a $7B family-owned company:• Advised on client solutions that go beyond paper and supply chain, including: growing/leveraging existing consulting and financial services and acquiring a performance-based marketing agency.• Offer global C-suite introductions, which resulted in new connections that complement existing procurement relationships.

For this digital media company with 5 billion monthly video views reaching 80% of U.S. young adults:• Advised CEO Ben Lerer on strategic pivots of digital content brands (Thrillist, NowThis, The Dodo, Seeker), including major agency partnership and management advice, which drove large-scale revenue leading to a high-profile sale to VOX Media.

For this social media optimization platform that creates new revenue streams for publishers:• Introduced company to publishers with content distribution services that amplified their social media presence, resulting in new revenue opportunities that led to acquisition by Piano, a digital experience manufacturer.

Valassis Communications, which is one of the world's largest coupon distributors/processors, is a a former public company taken private in 2014 when acquired as a wholly owned subsidiary of M&F Worldwide/MacAndrews & Forbes, Inc., a U.S. diversified holding firm. Of note includes:• Suggested transition from newspaper free-standing inserts (FSIs) company to a marketing technology and omnichannel solutions firm that predicts behavior and spurs activation with direct mail, display ads, and mobile.

As a member of the senior team, reinvented Time as a newly independent global multimedia company spun off from Time-Warner. Managed 1,000+ with 16 direct reports in sales, marketing, data, and newly acquired companies. Accountable for $1.2B in advertising revenue, emphasizing data, mobile, social, video, programmatic, content, and events.• Launched the Foundry, Time Inc.’s native studio in Brooklyn, fueling brand growth by creating powerful content across all channels that delivered $100M in advertising revenue its first year.

Oversaw global business/operations development for $600M sports group, with a digitalize/innovate mandate by CEO and Board.• Launched Sports Illustrated China.• Expanded Swimsuit into a stand-alone business reaching more adults than the Super Bowl via live-streaming and videos.• Relaunched Sports Illustrated.com to deliver video content through mobile-first platform; added live talk show and digital subscriptions; plus partnered with MLB and NHL to launch digital sports network under SI.com.

In a CEO-created Group President position, managed 700 with 14 direct reports, as P&L leader for Time, Fortune, Money, CNNMoney, Sports Illustrated, Golf—a $700M sports and news group that included all publishers, marketing executives, public relations, business development, and the conference division. Responsible for strategy, digital, sales, and marketing efforts.• Acting on trends indicating print industry decline, developed a relationship with the Apple team under the guidance of Steve Jobs and created think lab with content experts: Time and Sports Illustrated became the first two magazines on Apple’s iPad—produced $3M in ad revenue.• Presented to thousands for Fortune magazine at The Great Hall of the People in Beijing.

Led 500 with 10 direct reports as P&L leader of $390M revenue Sports Illustrated group. Responsible for strategic planning, acquisitions, brand marketing, consumer/trade promotion, manufacturing, distribution, and finance.• After 10 years of flat revenue, brought in new editors, networks, multimedia, and product development. Launched cross-sales via initiating new print, broadcast, online, international, licensing, retail initiatives—greatly increased profit, revenue, markets.• Acquired FanNation, a social network that aggregates, filters, customizes sports information with users generating content; created Sports Illustrated’s Fantasy Sports on Facebook; created Swimsuit Daily online—seen as a top industry innovator.• Integrated Golf and Golf.com into Sports Illustrated to create the number one golf content platform nationally.

Directed the turnaround of newly acquired enthusiast magazines publisher with 17 consumer magazines (including Golf, Field & Stream, SKI, etc.), 3 trade publications, websites, television/radio programs, feature films, and live events. Managed 600 in consumer marketing, finance, sales/marketing, and Editorial. Expanded This Old House franchise via experiential marketing. • Acquired Golf.com, the #1 golf site, and integrated it into Golf magazine. • Increased by 10x net income via acquisitions, expansions, and turnaround.

Led/drove the $6M acquisition of Media Networks, a marketing/advertising company that facilitated local ad and media placement in national publications and direct marketing venues.• Turned around breakeven company: in a new market, grew topline ad revenue 133% with a 16x net income increase.

Earned five promotions from 1985 to 1997 at Time; from starting position at J. Walter Thompson, progressively promoted into more senior roles at Hearst Corporation, including named Midwestern Manager for Cosmopolitan.