Mark Pickett Email & Phone Number

Tampa, Fl, Us

New York, Ny, Us

San Francisco, California, Us

Established the marketing function and defined roles and responsibilities in the organization. Evolved core product positioning and brand messaging to clearly articulate and communicate differentiation. Activated LinkedIn and Instagram channels with regular content from a new company blog, driving increase in organic followers and engagement. Launched integrated campaigns across channels, including email, to drive higher customer retention and new orders.

Chicago, Illinois, Us

Managed a team that included Product Marketing, Integrated Marketing, Marketing Operations, Demand Generation, Content and Design. Lead marketing strategy for core business units, focused on the transportation and process industries. Led positioning revamp, working with cross-functional leadership team. Drove product portfolio simplification and value messaging refinement to help drive better engagement and adoption for products in market.

Chicago, Illinois, Us

Product marketing lead for the Marketing Solutions division of the business – focused on go-to-market strategy, positioning/messaging and enablement across market-facing teams. Developed new core positioning, bringing disparate capabilities under one platform and a consistent message. Work across sales verticals to tailor messaging to customer segments, driving revenue opportunities. Focus on thought leadership and positioning from the solution team to elevate TransUnion’s position in the marketing data landscape.

Minnetonka, Minnesota, Us

Developed and owned key go-to-market strategies for the SaaS-based, content management and advertising platform sections of the business. Worked closely with senior leadership, market-facing teams and customers to validate and refine messaging. Collaborated closely with demand generation team to develop and deploy campaigns to drive key business initiatives.

Managing a team that spans product & project management, product & visual design and analytics. Lead product strategy for the entire Liquidus portfolio, including internal software-as-a-service (SaaS) tools and revenue-generating products. Leverage key analytics and sales data and feedback to narrow focus on business goals and prioritize resources to achieve those objectives. Evaluate how new business development opportunities can contribute to the organization across our wide range of verticals, including retail, consumer-packaged goods and automotive.

Led the integration of two companies’ product sets and built a plan to go-to-market with one unified offering. Streamlined processes across multiple inputs for design, analytics and product feature requests. Worked closely with development to scope, develop and deliver three new products, including two brand-new customer products and one internal tool that greatly improved efficiencies and decreased costs and required headcount.

New York, Ny, Us

Developed and launched key go-to-market strategies for the retail and CPG sections of the business. Worked closely with senior leadership to bring the story to life. Worked with local and remote sales teams to ensure positioning and messaging was clear and would resonate with their clients and prospects.

Created and iterated on new core positioning and messaging for brand launch in August 2015. Established a formal go-to-market approach and process to launch new products, capabilities and features to our customers, partners and the industry. Developed, implemented and managed a new product lifecycle process, including management of new product roadmap and fostering innovation throughout organization. Managed Sales Enablement function focused on sales account development through focused marketing efforts.

Chicago, Illinois, Us

Developed and owned core product positioning with the CareerBuilder product organization; specifically focused on data/analytics, display advertising, human resources software and tool integration. Drove go-to-market product strategies to use with the B2B marketing team to ensure tactical marketing plans align with business objectives. Built customer engagement plans focused on marketing automation to drive lead generation, product usage and adoption.

Chicago, Illinois, Us

Lead development and execution of strategic action plans with key client accounts to drive incremental revenue growth per account, deepen product penetration and strengthen client relationship with Cars.com. Worked closely with cross-functional teams to develop customized product positioning and messaging to align to customer and business needs. Lead strategic planning sessions with sales leadership, field sales, sales strategy, marketing and analytics teams to identify key client needs and develop clear plans to maximize revenue potential for those key accounts.

Chicago, Illinois, Us

Specialized in integrated marketing, B2B communication and engagement programs including new product launches, product messaging/positioning and brand development. Managed Cars.com’s B2B website properties and direct-to-advertiser communications; providing new content and updates per current business priorities Worked closely with our external and internal agencies to develop messaging, positioning and sales tactics for five new products, all which broke previous sales records once launched.

Peachtree City, Georgia, Us

Coordinated the design, production and distribution of io's 2007 and 2010 product catalogues, coordinated numerous print and digital media advertisements along with writing and distributing press releases to customers and io Lighting’s manufacturer representatives, managed all io Lighting marketing communications to ensure corporate identity was maintained, provided project management, customer service and technical support to our customers in the Northeastern region of the United States and all international markets.