As a client consultant, I work with B2B technology companies. My role is to help them navigate their way to clear, compelling, and differentiated positioning in an increasingly complex commercial, regulatory, and ethical environment. This positioning is then shaped into attention-grabbing integrated marketing communications campaigns aligned to defined commercial objectives and audience segments. I’m also happy to partner with agency and client teams to execute campaigns.An area of specific expertise is creating and managing owned content programmes. This includes support in defining content strategy, establishing processes for the management of content workflow, identifying meaningful metrics for content performance and, of course, the creation of content itself.Having mentored numerous individuals throughout my career, I am also planning to enhance my skills through professional development and qualifications in coaching. It’s an activity I’ve always found rewarding personally, and I hope has also been beneficial to others. I’m looking forward to adding more formal knowledge and structure to the experience I've gathered over 30 years.If any of the above sounds of interest, please feel free to get in touch.