Mark Polcyn Email & Phone Number

Dublin, Ca, Us

St Louis, Missouri, Us

Mob Entertainment is a digital media company of dedicated to creating high quality digital entertainmend and video games. Our Poppy Playtime video is the 2nd most searched video on YouTube with over 5 BILLION VIEWS. We are a multimedia entertainment studio that is best known for our hit indie horror game "Poppy Playtime." Poppy Playtime is one of hottest new properties in gaming, and our reach is expanding as our ambition expands.Poppy Playtime was the #2 most searched computer game on YouTube in the last 12 months in the U.S. and has over 10 BILLION views on TikTok.We challenge the norms of media and make our brand an inseparable piece of people's lives, inspiring the world to look to our stories and characters for self-reflection, growth, and joy.

Kelowna, B.C., Ca

Hyper Hippo is the developer and publisher of Adventure Capitalist, arguably the world’s greatest capitalism simulator! We're a studio that loves to try new things. Everything is an experiment, and we're never satisfied with just doing things the "normal"​ way. People are more important than products, and listening to our players is the most valuable way to measure and learn about the games we make.* Pivot a Marketing department focused primarily on User Acquisition to a department with capabilities that include Product Research, Audience and Marketing Research, ASO, CRM, traditional media buying and platform partnerships.• Conduct competitive marketing analysis for new title development. Developed a portfolio strategy for all future games in worldwide markets.• Develop a brand definition of the Hyper Hippo company brand as well as game brand guidelines.• Establishing a CRM program across all titles with objectives to decrease churn and increase LTV throughincreased ad viewing and increased I.A.P.• Increased the research capabilities of the department. Plan and execute a yearly genre and player survey resulting in updated player personas. Execute Consumer Sentiment surveys for new product concepts. Execute name art and character sentiment surveys to assist product development team.• Established a new process for developing and executing Marketing Plans that include pre-Launch research, Pre- registration campaigns, User Acquisition strategies, influencers, traditional media buying, Public Relations (Pod Cast interviews) and post launch activities.

San Francisco, California, Us

Directing the Marketing Strategy for the mobile game Spies in Disguise: Agents on the Run. The I.P. is based on the feature film from Fox/Disney. Managed the relationship between Disney and Denali regarding marketing strategy, cross promotions with the film and all brand approvals. Developed and drove all key marketing beats, from product announcement, product reveal, launch and updates. Hired a Public Relations agency and directed their efforts, from strategy development, to product announcement through launch and continuing through regular updates. Directing the User Acquisition campaign including budgeting, establishing KPI’s, network mix and consistent creative creation and iteration. Developed a Community Management & Influencer campaign to support launch though the first game update. This multi-phase campaign targeted several segments from Mommy bloggers, teen influencers and game enthusiasts. ASO. Directing an ongoing plan to test icons, copy, videos and creative using Google Experiments Executive Staff reporting of all marketing analytics to suggest improvements or revised marketing strategies. Yearly and quarterly budgeting of all marketing expenses including User Acquisition spend, creative refresh, PR and Influencers

Titles Managed:DomiNations, MARVEL Battle Lines, Dynasty Warriors, H.I.T.NEXON M is a mobile game developer and publisher based in Emeryville. Founded in 2013, NEXON M focuses on free-to-play games for mobile and counts some of the world’s best developers as its partners, including Big Huge Games and, Vanguard studios.• Direct all marketing strategies for key mobile franchises including: MARVEL Battle Lines DomiNations, HIT, Dynasty Warriors Durango, and two unannounced action titles.• Serve as owner of the product to enable other team leads (Creative Services, Community, User Acquisition, Product Development) to drive ROI positive marketing initiatives.• Serve as the voice of the player. Give recommendations on new content, release schedules, product concepts and new ideas.• Serve as Marketing Voice to five development studios. Work with them to analyze data from focus groups, A/B tests and player data.• Continually give game content recommendations on upcoming releases

Redwood City, Us

• Direct all online advertising strategies for the four Trion Worlds core games.• Develop the budget, strategy and execution of all display advertising, search advertising, and social media ad purchases. o Determines the balance of direct media buys with multiple ad networks (4-6 networks per campaign) to ensure maximum reach and a targeted Cost Per Acquisition that is in line with the Life Time Value of a customer.o Negotiates direct media purchases and programs with key partners. Added value direct mail Advertorial On site promotions• Tracks each adverting partner performance on a daily basis to ensure media spends are under a targeted CPA. Adds and cuts media vendors as needed.• Weekly reporting to Executive Staff on all Key Performance Indicators including, Ad Spend, Return on Ad Spend as well as tracking weekly and monthly New and Returning User Acquisition Goals. • Manages the relationship with advertising agency to coordinate external buys with in-house programs.• Develops advertising programs with all international partners as direct media buys.

Emeryville, California, Us

• Direct all online advertising strategies for the Leap Frog App Center and Leap Frog Storeo Key Partners include Disney, Yahoo!, Nickelodeon and, Wild Tangent• Negotiate and direct all display advertising/ user acquisition media purchases from Request for Proposal through creative delivery• Supervise team member responsible for Search, PLA advertising, Google display and Linkshare programs. Set strategy with key agencies. Supervise team member’s execution of plan• Weekly reporting to Executive Staff on all Key Performance Indicators including, Ad Spend, Return on Ad Spend and, Average Order Value and customer flow during purchase• Work with App Center Merchandising team, Tablet Marketing, Reading and Toys marketing to develop online campaigns with key partners • Develop and manage multi-million annual dollar budget across several divisions (Apps, Toys, Tablets, Reading)

• Develops and directs the consumer facing Marketing and User Acquisition efforts that drive new customers into the Milyoni video platform. • Develops a weekly, quarterly and annual forecast of User Acquisition targets. Responsible for hitting that target through a variety of marketing and user acquisition programs on a global scale.• Facebook ads• Twitter Sponsored Posts and Tweets• Google Ads• SEO• E-mail• Partner link exchange• Analysis of all campaign, data, analytics and benchmarks to determine success of campaigns and future trends. Includes new platform tests, creative tests and new tech tests.• Analysis of customer behavior including length of stay, number of views and Lifetime Value to develop new programs• Reports on a weekly basis all data discoveries as well as emerging trends to Executive Staff and Board of Directors on a weekly basis.• Directs the development of specialized communities designed to drive users into Milyoni video platform.o Social Cinema Previews 160,000 users in six monthso Legends in the Cloud 38,000 users in six monthso Underground Crush 20,000 users in three months• Develops and directs campaigns across multiple Social Media Networks to drive users to the platform. Facebook, Twitter, Instagram, Flickr, Tumblr

Burbank, Ca, Us

Driving the marketing programs for world class games on Facebook. Titles include Disney Animal Kingdom Explorers, Marvel Avengers Alliance and Gardens of Time.Directs the Social Marketing TeamDevelops strategy and campaigns of social games (Facebook and international platforms) that drive awareness, installs, virals and, monetization.Using social media posts, e-mail, fan forums, blogs, public relations, partnerships, YouTube, Twitter, community blogs and Facebook fan pages to build awareness pre and post launch of each title.Drive Partnerships with all Disney divisionsDevelops off Facebook marketing programs that build brand awareness, anticipation of release dates and installs at a CPI lower than current Facebook ads. Directs launch campaigns with online and offline marketing support with:Marvel StudiosDisney Film Studios (Chimpanzee feature film tie in)Disney theme parksABC Television and ABC FamilyDevelops and drives programs that integrate Disney brands (Pirates of the Caribbean, Cars, Pixie Hollow, ESPN, Marvel, theme parks, etc.) directly into Playdom games to drive installs and monetizationConceptualize, Develop and Execute Programs with 3rd Party partners Align with all worldwide development studios on Key Performance Indicators (KPI’s) for each campaign, ad testing for geo-betas and overall strategic launch direction.Drive the awareness of all Playdom titles across all available Disney branded online platforms such as Disney Facebook pages, Disney.com, theme park pages and Disney Online properties to drive traffic to Playdom games.

Redwood City, Ca, Us

Manage the marketing/ promotions on Pogo.com. Drive the relationship between Pogo and Hasbro driving business and marketing objectives of increased Registrations on a strategic level. Developed cross marketing promotions with Subway restaurant chain that drove trials of Club PogoDevelop a regular cadence of marketing programs to drive customer acquisition, conversion, retention and up sell to Club Pogo and Micro-Transaction offerings. Programs include online advertising, partner programs, e-mail, community news and online community evangelization.

Macrovision - E-Commerce Marketing Manager 2005 - 2008Closely interact with the engineering team to review and provide input into the Product Requirement and Marketing Requirement Documents regarding new e-commerce features and products (new shopping cart features, new merchandising requirements, and new deployment features)Managed the relationship with third party vendors to implement pre-roll, interstitial and post roll advertising in the free trial of casual games.Explored new business opportunities for the Macrovision e-commerce platform including: Research, documentation and driving implementation of a subscription service; Researched and drove implementation of incremental revenues through third party; payment partnerships such as Web Loyalty and Trial PayImplementation of additional revenue through an offering of a back up CD & custom CD on demand Manager of Content AcquisitionManaged the relationships with all core game publishers to ensure maximum revenue as well as new features implementation in the client's storefront.Secured content from the publishers to distribute and merchandise in the Macrovision networkCommunicated to Engineering and Sr. Staff client needs, concerns and requests so that they may be included in the Product Requirement Documents of future commerce platforms.

Irvine, California, Us

Directed the marketing activities of the company's PC products (specifically MMO) and Xbox 360 launch products, including brand strategies and product designInitiated product and market research to analyze market demand and opportunities for products and developed related marketing plans.Developed product forecasting, managed P&L models, allocated, managed and tracked product budgetsCommunicated with a variety of domestic and international departments: product development, sales and public relations, international marketing & business development departments to drive integrated global marketing effortDirected advertising agencies to develop unique print, online, television, street and e-team campaignsChampioned programs and build successful partnerships with upper management, international & strategic marketing, development teams, licensors, and first party contacts. Managed an Associate Brand Manager

San Jose, California, Us

Managing product portfolio of joysticks and steering wheel gaming peripherals generating $15M+ annual revenue.Wrote product specification documents which drove the concept, design and manufacturing of each product.Developed the Return on Investment reports as well as the sales forecast and full profit and loss responsibility.

Responsible for developing and executing long-term global brand strategies for the Star Wars learning kids brand Developed long-term strategies, including product portfolio planning, positioning, & market genre analysis.Created and executed product marketing plans, including budgeting and P&L, packaging, print and online advertising, trailers, publicity, POP, and promotional activitiesManaged a department of six including Product Managers, Associate Brand Managers, PR Manager and department coordinatorsManaged inception of idea through development, marketing and sales cycle. Relationship building with licensors and hardware manufacturers, product development teams and international offices with marketing efforts.

Managed a portfolio of products on the PC platform including the Total Annihilation line as well as children's products including Blues' CluesSuccessful collaboration with various departments; production, public relations, creative services, sales, and on-line marketing timely delivery of game marketing strategiesMaintained high visibility with key licensors, developers, and hardware manufacturers to generate cross promotions and co-branding opportunitiesDeveloped and implemented product positioning, marketing plans, competitive research and marketing strategiesEnsured all packaging, print advertising, public relations, point of purchase and promotional activities are on brand strategy. Evangelization to maximize retail launches and catalog sell-through

Managed the launches of a portfolio of PC and console products including MDK, Battle Arena Toshinden, VMX Racing and PowerSlave.

Executed product positioning, marketing plans, competitive research and marketing strategies on PC titles such as Warcraft II, Diablo, and the Blaster and Fisher-Price lines.Ensured all packaging, print advertising, public relations, point of purchase and promotional activities were on brand strategy

Market Research Specialization

B.A., Theatre

Bachelor'S Degree

Bachelor'S Degree

Education record