Mark Polcyn Email & Phone Number

Dublin, CA, US

St Louis, Missouri, US

Mob Entertainment is a digital media company of dedicated to creating high quality digital entertainmend and video games. Our Poppy Playtime video is the 2nd most searched video on YouTube with over 5 BILLION VIEWS. We are a multimedia entertainment studio that is best known for our hit indie horror game "Poppy Playtime." Poppy Playtime is one of hottest.

Kelowna, B.C., CA

• Hyper Hippo is the developer and publisher of Adventure Capitalist, arguably the world’s greatest capitalism simulator! We're a studio that loves to try new things. Everything is an experiment, and we're never.
• Conduct competitive marketing analysis for new title development. Developed a portfolio strategy for all future games in worldwide markets.
• Develop a brand definition of the Hyper Hippo company brand as well as game brand guidelines.
• Establishing a CRM program across all titles with objectives to decrease churn and increase LTV throughincreased ad viewing and increased I.A.P.
• Increased the research capabilities of the department. Plan and execute a yearly genre and player survey resulting in updated player personas. Execute Consumer Sentiment surveys for new product concepts. Execute name.
• Established a new process for developing and executing Marketing Plans that include pre-Launch research, Pre- registration campaigns, User Acquisition strategies, influencers, traditional media buying, Public Relations.

San Francisco, California, US

Directing the Marketing Strategy for the mobile game Spies in Disguise: Agents on the Run. The I.P. is based on the feature film from Fox/Disney. Managed the relationship between Disney and Denali regarding marketing strategy, cross promotions with the film and all brand approvals. Developed and drove all key marketing beats, from product announcement.

• Titles Managed:DomiNations, MARVEL Battle Lines, Dynasty Warriors, H.I.T.NEXON M is a mobile game developer and publisher based in Emeryville. Founded in 2013, NEXON M focuses on free-to-play games for mobile and.
• Direct all marketing strategies for key mobile franchises including: MARVEL Battle Lines DomiNations, HIT, Dynasty Warriors Durango, and two unannounced action titles.
• Serve as owner of the product to enable other team leads (Creative Services, Community, User Acquisition, Product Development) to drive ROI positive marketing initiatives.
• Serve as the voice of the player. Give recommendations on new content, release schedules, product concepts and new ideas.
• Serve as Marketing Voice to five development studios. Work with them to analyze data from focus groups, A/B tests and player data.
• Continually give game content recommendations on upcoming releases

Redwood City, US

• Direct all online advertising strategies for the four Trion Worlds core games.
• Develop the budget, strategy and execution of all display advertising, search advertising, and social media ad purchases. o Determines the balance of direct media buys with multiple ad networks (4-6 networks per.
• Tracks each adverting partner performance on a daily basis to ensure media spends are under a targeted CPA. Adds and cuts media vendors as needed.
• Weekly reporting to Executive Staff on all Key Performance Indicators including, Ad Spend, Return on Ad Spend as well as tracking weekly and monthly New and Returning User Acquisition Goals.
• Manages the relationship with advertising agency to coordinate external buys with in-house programs.
• Develops advertising programs with all international partners as direct media buys.

Emeryville, California, US

• Direct all online advertising strategies for the Leap Frog App Center and Leap Frog Storeo Key Partners include Disney, Yahoo!, Nickelodeon and, Wild Tangent
• Negotiate and direct all display advertising/ user acquisition media purchases from Request for Proposal through creative delivery
• Supervise team member responsible for Search, PLA advertising, Google display and Linkshare programs. Set strategy with key agencies. Supervise team member’s execution of plan
• Weekly reporting to Executive Staff on all Key Performance Indicators including, Ad Spend, Return on Ad Spend and, Average Order Value and customer flow during purchase
• Work with App Center Merchandising team, Tablet Marketing, Reading and Toys marketing to develop online campaigns with key partners
• Develop and manage multi-million annual dollar budget across several divisions (Apps, Toys, Tablets, Reading)

• Develops and directs the consumer facing Marketing and User Acquisition efforts that drive new customers into the Milyoni video platform.
• Develops a weekly, quarterly and annual forecast of User Acquisition targets. Responsible for hitting that target through a variety of marketing and user acquisition programs on a global scale.
• Facebook ads
• Twitter Sponsored Posts and Tweets
• Google Ads
• SEO

Burbank, CA, US

Driving the marketing programs for world class games on Facebook. Titles include Disney Animal Kingdom Explorers, Marvel Avengers Alliance and Gardens of Time.Directs the Social Marketing TeamDevelops strategy and campaigns of social games (Facebook and international platforms) that drive awareness, installs, virals and, monetization.Using social media.

Redwood City, CA, US

Manage the marketing/ promotions on Pogo.com. Drive the relationship between Pogo and Hasbro driving business and marketing objectives of increased Registrations on a strategic level. Developed cross marketing promotions with Subway restaurant chain that drove trials of Club PogoDevelop a regular cadence of marketing programs to drive customer acquisition.

Macrovision - E-Commerce Marketing Manager 2005 - 2008Closely interact with the engineering team to review and provide input into the Product Requirement and Marketing Requirement Documents regarding new e-commerce features and products (new shopping cart features, new merchandising requirements, and new deployment features)Managed the relationship with.

Irvine, California, US

Directed the marketing activities of the company's PC products (specifically MMO) and Xbox 360 launch products, including brand strategies and product designInitiated product and market research to analyze market demand and opportunities for products and developed related marketing plans.Developed product forecasting, managed P&L models, allocated.

San Jose, California, US

Managing product portfolio of joysticks and steering wheel gaming peripherals generating $15M+ annual revenue.Wrote product specification documents which drove the concept, design and manufacturing of each product.Developed the Return on Investment reports as well as the sales forecast and full profit and loss responsibility.

Responsible for developing and executing long-term global brand strategies for the Star Wars learning kids brand Developed long-term strategies, including product portfolio planning, positioning, & market genre analysis.Created and executed product marketing plans, including budgeting and P&L, packaging, print and online advertising, trailers.

Managed a portfolio of products on the PC platform including the Total Annihilation line as well as children's products including Blues' CluesSuccessful collaboration with various departments; production, public relations, creative services, sales, and on-line marketing timely delivery of game marketing strategiesMaintained high visibility with key.

Managed the launches of a portfolio of PC and console products including MDK, Battle Arena Toshinden, VMX Racing and PowerSlave.

Executed product positioning, marketing plans, competitive research and marketing strategies on PC titles such as Warcraft II, Diablo, and the Blaster and Fisher-Price lines.Ensured all packaging, print advertising, public relations, point of purchase and promotional activities were on brand strategy

Market Research Specialization

B.A., Theatre

Bachelor'S Degree

Bachelor'S Degree

Education record