Mark Pollitt Email & Phone Number

Dallas/Fort Worth Area

Connecting brands with customers through strategic planning, product refinement and traditional and new media marketing. Development and redesign for web, iPhone apps, AppStore and web search optimization, social networking pages and customer database marketing.

• Formulated and executed an actionable brand strategy that grew audience ratings as well as page views and unique views for web. Implemented improvements in day to day programming and operations including:
• Coaching, developing and training staff
• Creating fun, compelling and relevant “appointment based” contests and promotions resulting in higher listener usage and brand loyalty
• Personally writing and producing all station imaging and promos
• Restructuring Selector clocks, rules and library. Scheduling daily music logs
• Engaging listener database with weekly e-Blasts to drive tune-in and web hits Commissioned 2 local research studies in San Antonio that illuminated the most direct path to audience growth and satisfaction for the brand.

• Direct content and programming oversight of 32 radio stations nationwide with formats ranging from Rhythmic Top-40 to Adult Contemporary. Weekly conference call leadership with all program directors to review strategic.
• Project manager for the launch of over 15 successful radio station brands in diverse markets and varying formats. Travel to markets to assure smooth product launch and ongoing management of station.
• Creation and/or oversight of direct mail, print, outdoor, TV, web and e-blast marketing creative. Assured each station was presented consistently in all advertising, and all on-air promos according to the station’s.
• Created national contests for Cumulus Media stations twice a year for four years including writing the majority of all promo copy and entirely overseeing the production execution of individual packages.
• Designed and presented hundreds of perceptual studies and auditorium music tests. Created detailed strategic action plans from research data and study findings.Additional Highlights:
• Formed strategic partnership with Promo Only/Play MPE to provide Cumulus Media with uncompressed, current and library song audio at no cost for HD conversion. Also participated in product development calls for PlayMPE.

• Developed skills for programming/consulting on a large scale platform
• Conducted music research studies
• Responsible for implementation of research data into Selector databases
• Reviewed Selector databases weekly across a wide variety of stations nationwide for errors and adjustment in flow, texture and overall music format execution
• Distributed new music to stations and handled interpersonal client relationships on a continuous basis