Mark Poolman Email & Phone Number

Fuse Strategic Research delivers clear customer and marketing insights to drive strategy and execution. We are marketing and customer research specialists, helping businesses connect customer understanding with marketing strategy and decisions to maximise impact and effectiveness.We strive to build a deep, holistic understanding of customers, synthesising information sources to discover key customer truths and enable businesses:- Segment and profile target customers- Strengthen brand positioning - Optimise targeting and messaging of marketing communications- Build loyal customer relationships and deliver an engaging customer experienceOur research based approaches are designed to deliver clear customer insights and pragmatic marketing and strategy guidance to inform decision making.Core services:- Qualitative research – understanding & exploring (incl, focus groups, interviews, observation, online methodologies)- Quantitative research – measuring & evaluating (surveys and analysis)- Marketing intelligence analysis (secondary/desk research) – analysis and synthesis of available marketing and customer information- Marketing & brand strategy – planning workshops, development, strategy review - Consulting support – research design, execution & management assistance

The Navigators is a new breed of marketing intelligence consultancy, efficiently connecting market intelligence in all its forms with decision-making and strategy.The Navigators integrates market research, business and social media metrics to provide direction to brands and the businesses behind them.

Committee Member, events organiser

Independent marketing and research consultant with a holistic focus on strategy, delivering market intelligence, insight and strategic advice.Qualitative (focus groups, in-depth interviews, observations, online methodologies (eg bulletin boards, discussion forums)Quantitative (all survey methodologies, analysis and reporting)Secondary research (eg, internal sources, published information, general market / population data, consumer generated)

Responsible for the development and growth of Synovate's customer experience/loyalty capabilities and client portfolio in Australia (including client relationship development, new business development, research design, support & execution, staff training & development)

Bachelor, Psychology

Bachelor, Commerce