An experienced strategic insights consultant, Mark has a track record of delivering insight led, evidence based strategy and direction to inform marketing. With a focus on outcomes and growth potential, he brings a strategic, pragmatic approach to understanding business opportunities and challenges. Deep customer understanding is critical to strategy and driving growth for customer centric businesses.Mark has more than 20 years of marketing research and consulting experience, developing research programs and advice to inform strategic initiatives, including: • Understanding and optimising customer experience• Strengthening customer relationships and loyalty• Optimising brand positioning • Informing brand and marketing communications strategy and execution• Informing new product development and communicationsMore broadly, Mark has significant expertise in customer experience/satisfaction research and understanding the customer journey to purchase across a range of consumer and business to business categories. Mark’s experience covers core research methodologies (both qualitative and quantitative) and spans a breadth of research issues across key industries.A Qualified Professional Researcher (QPR), Mark is a full member of the Australian Market and Social Research Society (AMSRS) and the Australian Marketing Institute (AMI).