Mark Potter

Mark Potter Email and Phone Number

Senior executive experienced in business transformation, revenue and earnings growth. I bring a broad range of experience and network relationships across media, content production, advertising and retail brands. @ Veritiv Corporation
Mark Potter's Location
New York City Metropolitan Area, United States, United States
Mark Potter's Contact Details

Mark Potter personal email

Mark Potter phone numbers

About Mark Potter

Experienced leader with a track record of helping companies manage and grow during periods of change. 20+ years of brand building experience in publishing, advertising and merchandising across all print & digital media channels. Specialties: Financial & operations management, P&L responsibility & cost control, managed services sales, SaaS solutions sales, major account management, building and developing sales teams, turnaround projects and top grading, change management, managing managers, new product launches, establishing long term sales growth strategies, negotiating complex contracts, CRM implementation and revenue operations

Mark Potter's Current Company Details
Veritiv Corporation

Veritiv Corporation

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Senior executive experienced in business transformation, revenue and earnings growth. I bring a broad range of experience and network relationships across media, content production, advertising and retail brands.
Mark Potter Work Experience Details
  • Veritiv Corporation
    Sales
    Veritiv Corporation Feb 2023 - Present
    Atlanta, Georgia, Us
  • Mattress Firm
    Contract Consultant
    Mattress Firm Oct 2021 - Jan 2022
    Houston, Texas, Us
    The Mattress Firm is the nation's largest retailer of mattresses and bedding with over 2400 retail locations in the US. C-Suite sponsored engagement focused on improvement in field marketing execution and in-store customer experience. Deliverables included a comprehensive overview of in-store environments across a range of direct competitors, reporting on best in class use of digital signage at retail and a market assessment of various managed services partners to be considered to assist in process improvement initiatives at scale.
  • Lsc Communications
    Svp Media Solutions
    Lsc Communications Oct 2017 - Aug 2021
    Led the successful transformation of the HudsonYards Studios business unit from boutique post production house to a full-service content production business serving the needs of major brands across multiple media channels. Planned and executed of two state-of-the-art photo studio build out projects in New York and Nashville paving the way for a strategic shift in service offerings, opening new, high margin revenue streams and effectively future-proofing the business for the long term.
  • Lsc Communications
    Vp Sales
    Lsc Communications Aug 2016 - Sep 2017
    LSC Communications is one of the nation’s largest and most trusted partners to publishers, merchandisers and retailers in the delivery of print, fulfillment and supply chain solutions. LSC is one of three new companies formed by the split in October 2016 of RR Donnelley & Sons Co.
  • Hudsonyards Studios | A Division Of Lsc Communications
    Executive Vice President, Sales & Marketing
    Hudsonyards Studios | A Division Of Lsc Communications May 2015 - Aug 2016
    New York, New York, Us
    HudsonYards is a leading production agency providing retailers, publishers, corporate marketing departments, advertising agencies, and organizations of all types with high-quality, high-volume creative image retouching, Computer-generated imaging (CGI), mechanical creation, premedia production, press-ready file preparation and interactive production services. Our experienced management team has steered this core group through numerous organizational changes and strategic reinventions spanning several decades. Find us at www.hudson-yards.com
  • Go2Paper
    Sales Director
    Go2Paper Jul 2014 - Aug 2015
    Oakland, Ca, Us
    PaperManager is an online paper order and inventory management service for publishers, catalogers, retailers, printers, mills and distributors. Our mission is to bring greater efficiency to the print production, paper ordering, and inventory management process by developing easy to use, collaborative technologies and services to the entire paper supply chain.
  • Easypress Technologies
    Vice President Of Sales And Marketing, North America
    Easypress Technologies Mar 2012 - May 2014
    Guildford, Surrey, Gb
    In less than two years, we built Easypress Technologies from a start-up, non entity in North America to a notable player in the global book publishing sector. Sold and deployed the technology at Penguin Random House Publishing effectively transforming their editorial production process and dramatically streamlining e-Book production. Easypress Technologies, a privately held organization, was founded in 1995 in Guildford, UK. Easypress Technologies (www.easypress.com) develops easy-to-use, cloud based, cross-media publishing software that empowers publishers to create, manage and publish content in multiple media, efficiently and profitably.
  • Brown
    Vice President, Sales
    Brown Jan 2000 - Aug 2011
    Waseca, Mn, Us
    Experienced senior sales leader with market facing experience across a broad range of complex customer and channel relationships in publishing and direct mail marketing. Accomplished history of building and leading high performance teams to exceptional results.
  • Brown
    Senior Account Executive
    Brown Apr 1994 - Jan 2000
    Waseca, Mn, Us
    Managed major accounts and cultivated new business relationships at the top tier of the company's client list. Led successful directional change in the company's strategic sales efforts to build share in the consumer magazine publishing business segment.
  • Eastman Kodak
    Print Media Specialist
    Eastman Kodak Jan 1990 - Jun 1994
    Rochester, New York, Us
    Directed product launch and market development activities supporting the introduction of Kodak Approval system, a revolutionary digital proofing system serving major publishers and national advertisers.
  • Eastman Kodak
    Technical Sales Representative
    Eastman Kodak Jan 1986 - Dec 1990
    Rochester, New York, Us
    Managed Graphic Markets sales territories in Memphis, TN and New York, NY. Sold and supported traditional consumables sales in the pre-press and printing industries at the end user and reselling dealer channel levels.

Mark Potter Skills

Account Management Direct Marketing Sales Management Strategy New Business Development Direct Sales Selling Crm Negotiation Offset Printing Publishing Marketing Contract Negotiation Start Ups Product Development Advertising Marketing Strategy B2b Saas Print Management Leadership Sales Cross Functional Team Leadership Management Salesforce.com Product Launch Email Marketing Sales Operations Competitive Analysis Digital Media Team Building Lead Generation Business Development Strategic Partnerships Customer Relationship Management Product Launches Consultative Selling

Mark Potter Education Details

  • Ucf College Of Business
    Ucf College Of Business
    Marketing

Frequently Asked Questions about Mark Potter

What company does Mark Potter work for?

Mark Potter works for Veritiv Corporation

What is Mark Potter's role at the current company?

Mark Potter's current role is Senior executive experienced in business transformation, revenue and earnings growth. I bring a broad range of experience and network relationships across media, content production, advertising and retail brands..

What is Mark Potter's email address?

Mark Potter's email address is ma****@****com.com

What is Mark Potter's direct phone number?

Mark Potter's direct phone number is +120352*****

What schools did Mark Potter attend?

Mark Potter attended Ucf College Of Business.

What skills is Mark Potter known for?

Mark Potter has skills like Account Management, Direct Marketing, Sales Management, Strategy, New Business Development, Direct Sales, Selling, Crm, Negotiation, Offset Printing, Publishing, Marketing.

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