Digital strategies and the technical tactics needed to make them work. https://www.markproctor.info/

Facebook & Instagram Advertising SpecialistsDeveloped strategic & hands on experience through all aspects of Facebook advertising.Precision targeting, complex segmented funnels, retargeting strategies, analysis and optimisation.Automated regular statistical reporting and client friendly presentation via google data studio.Managed feed creation and catalogue creation for numerous clients, allowing implementation of dynamic retargeting.Revised pricing structure/service levels and pitched/won numerous clients.

Head of SEO & Content Dept. at Ambergreen (Now part of DAC Group)Managed team of 5Responsible for technical and on-page SEO and related content strategies.Planned and managed implementation of proprietary information architecture mapping tool, and large scale keyword matrix tool (via Adwords API)Some highlights:-Researched and consulted on market-led structure for Scottish national newspaper.-Managed migration of 130 different websites into one vanity top level domain with a one day launch timescale for a large engineering company.-Provided SEO best practise implementation consultation and training to a "big 4" professional services firm.-Managed major retailer e-commerce platform migration, maintaining visibility and organic traffic throughout.-Built market-led information architectures & raised relevant, qualified organic search visibility for a wide variety of businesses.

Co-founded PageNorth, providing local market-led site optimisation, online advertising management (got Adwords certified and attained Google Partner status for PPC work), conversion optimisation and content strategy guidance and implementation.

Wee digital marketing agency consisting of me building sites in Joomla, Wordpress, Drupal and Magento, and putting together social accounts then optimising them. Did fairly well - sold in 2014.Learned an invaluable amount about the nuts and bolts of building websites.

Providing SEO, digital marketing, branding, social network and online relationship management consultancy services to a wide array of small business BT customers.Worked on a multitude of sites across countless industries which afforded me considerable insight into the pros and cons of different search engine optimisation strategies.

Free-trade account manager - Managed Carlsberg's on-trade portfolio in the West of Scotland. Gained considerable experience of managing targeted business, negotiation and sales.

Responsible for data interrogation, analysis and insight for UK sea fishing industry. Involved refining data from Defra, TNS, Neilsen etc. into insight for a PEST complex industry.Developed excellent Excel skills in this role.

Redesigned intranet, developed and project managed internal digital communications projects including a 'business action pack' on cd-rom. Developed several video based presentations for agm's etc. using Adobe creative suite. Managed wide variety of cross-channel projects improving internal communication and data use (tns, neilsen, epos), understanding and insight.

Account Exec on Thresher Group. Developed several demand planning tools based on epos data. Managed, monitored and reviewed promotions across specialist off license sector.

Developed and managed off-trade market penetration strategy for Ubevco in Scotland. Opened and built distribution channels for carefully positioned brands including Sol, Tiger and Pilsner Urquell.

Entry level sales/account management grad job.Looking after Tennents portfolio in independent retail sector across Central Scotland.