Responsible for development and maintenance of the proprietary e-commerce platform for fast-growing coffee gift and subscription company. - Achieved double-digit conversion rate growth of cart and checkout by overhauling both frontend and backend systems.- Coordinated with Marketing to implement initiatives with Klavio and Twilio integrations, internal tools and a reporting dashboard.- Designed and implemented monitoring and alerting utilizing Splunk log analysis resulting in improved observability and incident response.- Utilized Google Cloud services for Ruby on Rails/MySQL/Redis stack.- Achieved Lighthouse scores of 100 for Performance and SEO

Successfully operated as an independent contractor doing full-stack work across the e-commerce platform while working with and supporting many teams.- Migrated product details page from PHP monolith to AWS microservice (React/GraphQL/ECS) to achieve superior scalability, performance and isolation. - Collaborated closely with the AI/ML Data Science team to establish a streamlined flow of customer search analytics to drive informed decision-making and efficiently retrieving optimized results into ElasticSearch.- Transformed messy Java/MongoDB data feed system into optimized solution using Python/MongoDB to improve performance, reliability and maintainability.- Coordinated with Marketing to develop, deploy and A/B test two 3rd party search systems into core site services for bolstering search capabilities and user experience.- Constructed robust analytics system akin to Splunk by utilizing Python/Flask on top of a vast BigQuery dataset for empowering Product Management team with powerful data-driven insights.

Architected and built all sites, systems, tools, and iOS apps for the first-of-its-kind mobile music remixing application and distribution platform. Sourced and managed an efficient team of offshore developers to speed development. Leveraged AWS CloudFormation/EC2/S3 services to power the Ruby/Rails/MySQL/Redis stack and iOS app.

Facilitated the scaling and development of site platforms and teams during 5 years of extreme growth which contributed to robust infrastructure, amazing revenue growth and improved user experience. - Demonstrated rich expertise in learning and using PHP/MySQL/MongoDB/Redis/ElasticSearch/RabbitMQ/SQS/EC2/S3.- Designed and developed real-time image optimization system using ML algorithm to maximize customer engagement and revenue driven from the homepage.- Improved business decision capabilities with design and implementation of a dollar attribution system that accurately and efficiently tracked and analyzed revenue sources across the desktop and mobile platforms.- Implemented a multitude of on-site A/B growth hacking techniques for improved user acquisition, retention, and conversion.- Designed, built and deployed initial versions of search, mobile web and an external API for the mobile apps.

First hire for innovative "Personal Cloud" SaaS web application company that was acquired. Architected and built the SaaS web app using Ruby/Rails/MySQL/jQuery/Braintree. Contributed to the C#/.NET desktop application.

ZooKazoo was a massively multiplayer online game (similar to Club Penguin) with many virtual worlds containing a range of online games and activities. Built the website and the REST API for the flash client using ruby/rails, Authorize.net for credit card transactions, MySQL, and java for integrating with the game engine.

ChannelAdvisor acquired SearchMarketing.com in July 2005. See below for more info on that.Built a web crawler to pull price updates and SEO text for other uses, a price comparison shopping portal (modeled after thefind.com), and scaled the pixel tracking system for future growth.ChannelAdvisor IPO'd in 2014.

Created all software apps/systems, including an api-based affiliate website that was a top 10 eBay affiliate site, an automated bid management system (before goog/yahoo had APIs), pixel tracking system, datafeed system, and a first-of-its-kind natural search appliance (aka SEO appliance), all in C#/.Net.SearchMarketing was acquired by ChannelAdvisor in July, 2005.

Led/Managed two dev teams: an internal tools team and the object model team. Site was a C++ ISAPI extension and tools were a combination of ASP/DHTML and VBScript.Side project: built/exposed the first version of outwardly facing web services for drugstore.com, mostly api-compatible with Amazon catalog api.