Mark Putt Email & Phone Number

Paris/Singapore

Bath, United Kingdom

Moscow

Developed and launched a new brand Select, achieving excellent results in all key testing metricsRelaunched the core Ermigurt brand with new advertising and packaging, reversed a long-term decline in brand share and volumeCreated 3 additional market ready concepts with strong research results

London

Established a new Global Marketing team of 15 including five direct reports in a business that wanted to stay local Developed the global strategy for the Tetley brand, identifying key value drivers Implemented a new global pack design unifying more than 15 different designs in a politically resistant environmentChampioned the use of social media and.

Appointed to lead recovery after profits dropped by 2000 basis points in one yearDeveloped the strategies that led to an 800 point improvement within 12-monthsRelaunched the key Mizone (vitamin water) brand and delivered 20% growth in turnover in focus markets after two successive years of declineInitiated an NPD programme Restructured the marketing team.

Managed the global dairy drinks portfolio, developing and sharing best practice throughout the group, increasing overall volumes by nearly 40% and the drinks share of the business from 16 to 18%Initiated and supported the international roll-out of Danao brand to nine new countriesIdentified and validated opportunity for a major international launch into.

Developed and implemented the strategy for Dairy that led the business to a positive operating profit for the first time in the company’s historyIncreased turnover five times to $113 million, adding 10 points to brand shareManaged launches of five international and two local brand mixesDeveloped a strong brand team, two of whom are now at director level

Created marketing strategy to launch the tea business in Russia; a priority market and category for Unilever and built a £60M businessAchieved the five-year business plan within three years, as sales grew from 100 to 17,000 tonnes in four years securing a 15% brand shareDevised and launched a new tea brand, Beseda from initial research through positioning.

Initiated and managed an advertising pitch for Red Mountain coffee, won by Howell Henry. Developed new strategy and advertising for the brand

Ba Hons, Modern History And Politics, 2:1

Modern History and Politics with Philosophy

Education record