Mark Putt work email
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Mark Putt personal email
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A positive and dynamic Marketing Director with a wealth of international experience in building established brands and creating new ones gained from leading FMCG companies. A charismatic leader renowned for combining creativity with clear strategic vision to deliver strong results. Proven ability to revitalize markets/brands and through market analysis, innovation and positioning bring about share, sales and ROI increase. An astute and perceptive interviewer, who is able to recruit and develop individuals who deliver an immediate impact and have the capacity to progress further within company frameworks, Moves with the times and has taken traditional brands into social media marketing. Fluent in French and Russian, Mark enjoys sport (rugby and cricket), theatre, music, reading, travel, cooking and spending time with his family. He is people-focused and always creates an enjoyable experience for his clients with his engaging personal style. Mark’s extensive qualifications and his commitment to achieving fast, measurable outcomes guarantee that you will reach your goals quickly.Specialties: Strategy, leadership, innovation, advertising development, digital strategy, business development: consultancy
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Regional Marketing DirectorLactalis Group 2018 - 2022Paris/Singapore -
DirectorGestus 2014 - 2018Bath, United Kingdom
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Marketing DirectorEhrmann Russia 2012 - 2014MoscowDeveloped and launched a new brand Select, achieving excellent results in all key testing metricsRelaunched the core Ermigurt brand with new advertising and packaging, reversed a long-term decline in brand share and volumeCreated 3 additional market ready concepts with strong research results
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Director Global Brands And InnovationTata Global Beverages 2009 - 2012LondonEstablished a new Global Marketing team of 15 including five direct reports in a business that wanted to stay local Developed the global strategy for the Tetley brand, identifying key value drivers Implemented a new global pack design unifying more than 15 different designs in a politically resistant environmentChampioned the use of social media and launched a global brand website Drove the innovation agenda, screening a large number of concepts in multiple markets. Achieved ‘green lights’ on all key measures in a simulated test market for a new beverage project. Secured £1m of internal funding
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Marketing And Innovation Director, Robust ChinaDanone 2006 - 2008Appointed to lead recovery after profits dropped by 2000 basis points in one yearDeveloped the strategies that led to an 800 point improvement within 12-monthsRelaunched the key Mizone (vitamin water) brand and delivered 20% growth in turnover in focus markets after two successive years of declineInitiated an NPD programme Restructured the marketing team, giving more responsibility to high potential managers, whilst reducing overall headcount -
Overlay Director, Dairy DrinksDanone 2003 - 2005Managed the global dairy drinks portfolio, developing and sharing best practice throughout the group, increasing overall volumes by nearly 40% and the drinks share of the business from 16 to 18%Initiated and supported the international roll-out of Danao brand to nine new countriesIdentified and validated opportunity for a major international launch into soya, a new category for the business and co-ordinated the development of the global brand mixFacilitated the development of several international innovation projectsConducted a global beverage segmentation study -
Marketing DirectorDanone Dairy Russia 1999 - 2003Developed and implemented the strategy for Dairy that led the business to a positive operating profit for the first time in the company’s historyIncreased turnover five times to $113 million, adding 10 points to brand shareManaged launches of five international and two local brand mixesDeveloped a strong brand team, two of whom are now at director level -
Marketing ManagerUnilever 1994 - 1998Created marketing strategy to launch the tea business in Russia; a priority market and category for Unilever and built a £60M businessAchieved the five-year business plan within three years, as sales grew from 100 to 17,000 tonnes in four years securing a 15% brand shareDevised and launched a new tea brand, Beseda from initial research through positioning, naming, advertising and promotion strategy. Achieved 70% awareness within three months of launchConceived and implemented the campaign for Lipton tea that won the Moscow International Advertising Gold Award -
Senior Brand ManagerBrooke Bond Foods 1986 - 1994Initiated and managed an advertising pitch for Red Mountain coffee, won by Howell Henry. Developed new strategy and advertising for the brand
Mark Putt Skills
Mark Putt Education Details
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Trinity School, Croydon
Frequently Asked Questions about Mark Putt
What is Mark Putt's role at the current company?
Mark Putt's current role is Open to new opportunities.
What is Mark Putt's email address?
Mark Putt's email address is ma****@****ver.com
What schools did Mark Putt attend?
Mark Putt attended University Of Southampton, Trinity School, Croydon.
What are some of Mark Putt's interests?
Mark Putt has interest in Music, Travel, Theatre, Sport.
What skills is Mark Putt known for?
Mark Putt has skills like Marketing Strategy, Strategy, Brand Management, Fmcg, Market Research, Management, Business Planning, Customer Insight, Business Strategy, Marketing Management, Marketing, Product Development.
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3packetfabric.com, hotmail.com, epsilontel.com
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2bellsouth.net, ford.com
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1effectphotonics.nl
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2metalsa.com, ey.com
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