• Developed strategy to break into the highly competitive spice industry that resulted in ecommerce revenue of $100K+ in first year of operations• Utilized QuickBooks Online to manage small business bookkeeping, prepare financial statements, and identify trends in business performance to improve cash flow and maximize profit • Measured & analyzed website data from Google Business Solutions to develop detailed buyer personas, calculate and adjust advertising spending, and forecast sales and website traffic.• Created MS Excel spreadsheets using formulas, macros, and pivot tables to simplify the analysis of purchases, inventory, pricing, sales, and profit.• Streamlined the order fulfillment process to save significant time, reduce unnecessary expenses, and grow profit margins year over year• Negotiated with suppliers for discounts on raw material and shipping, as well as smaller purchase size requirements in order to reduce inventory costs• Researched market trends and pivoted strategy to always keep a step ahead of the competition• Developed ecommerce website, blog content, SEO & PPC methodologies, social media marketing direction, product ideas, and branding strategies. • Drove traffic of 100K visitors per month to website, and grew significant social media following• Built strong customer base that resulted in substantial repeat sales and exceptional customer satisfaction (100% positive ranking on Amazon.com; 5 star reviews on Yelp and Facebook)

• Led team in the coordination of tax compliance for international assignees of Fortune 500 clients (primary clients were Procter & Gamble, Fluor Corporation, Amgen, and Four Seasons Hotels & Resorts) • Reviewed and signed US individual federal, state, and local income tax returns, as well as tax equalizations• Provided tax technical and technology assistance to associates, senior associates, and assistant managers• Coordinated new-hire training, and taught introductory classes