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Consumer marketer with a unique combination of CPG discipline and start-up creativity. Founder and leader of marketing at the Parking Spot for 16 years. Created the high impact Parking Spot brand and innovative marketing programs that established leadership in the off-airport parking industry. Enabled out-sized returns on marketing spending and accelerated ramp-up in expansion markets. Recruited by Miller Brewing Co. to leverage CPG training from Clorox and Saatchi & Saatchi. Championed opportunity for Leinenkugel's Brewery to participate in craft beer segment growth. Repositioned the brand to turn a first-time profit under Miller Brewing Co. ownership. Expert in marketing strategy, branding, customer experience, digital marketing, digital media, advertising, sponsorships and loyalty. Extensive experience in leading and collaborating on cross-functional teams, including agencies and sports properties. CMO|SVP Marketing|VP|CPG|Consumer Services|Hospitality|Business Development|Travel|Retail|Beer|Airport| Beverage|Digital|Sponsorship|CX|NPS|Loyalty.
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PrincipalWildman Growth PartnersNaples, Fl, Us
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PresidentWildman Growth Partners Mar 2018 - PresentLake Bluff, Illinois, UsWildman Growth Partners, a marketing consultancy, specializes in marketing strategy, customer experience and reputation management. With 30 years of success in launching, growing and re-positioning brands, we take a strategic approach in an increasingly tactical marketing environment. Our experience is deepest in the real estate, travel and beer industries. Data-driven competitive analysis, consumer insights, smart segmentation and targeting, creativity, strong execution and ROI-driven digital spending optimization have been the key processes behind the success of the brands we have grown.
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Director Of Business DevelopmentWalker Consultants Dec 2016 - Mar 2018Hoffman Estates, Il, UsQuickly developed relationships and new business for a leading parking engineering firm. Successfully targeted top Chicago developers and architects, resulting in $700K of new business. New partnership with Sterling Bay resulted in a parking structure design assignment on a potential Amazon HQ2 site, a high-profile mixed-use development and other projects in pipeline. Generated incremental business with Skidmore, Owings & Merrill and Gensler Architects. Inducted into Lambda Alpha International, the society for top land economics professionals. -
Chief Marketing Officer, Cmo, Svp Marketing, Vp MarketingThe Parking Spot 1999 - 2015Chicago, Il, UsCreated iconic brand to roll-up near-airport parking industry. Grew revenue from $6 million in 1999 to over $200 million in 2015. Operating EBITDA of $57 million, 12.8% CAGR. World Class Net Promoter score of 78. Key contributor in transforming the near-airport parking experience from cheap and gritty to a pleasant experience commanding a premium price. Distinctive brand featured in Entrepreneur, USA Today, The New York Times, Fortune Small Business and The Wall St. Journal. Drove growth via creation of distinctive brand, marketing mix optimized for transactions via automation. data-driven consumer insights, bartered sponsorships via team shuttle program and best-in-class loyalty program (800K+ members). -
Vp Marketing, Senior Brand Manager, Brand Manager, Associate Brand ManagerMiller Brewing 1990 - 1999Chicago, Il, UsLed the Leinenkugel's brand into the craft beer segment in 1993 with a new brand architecture and two new brands. Generated first time profit under Miller Brewing ownership by growing volume and margins with launch of Leinenkugel's Red. Grew Miller Lite brand in 1995 by launching "Life Is Good" ad campaign. Experienced in valuing, acquiring & integrating new brands on acquisitions team from 1997-1999. -
Marketing AssistantThe Clorox Company Jun 1988 - Jun 1990Oakland, Ca, UsMarketing Assistant on Formula 409, responsible for brand promotions and budget. Summer intern on Hidden Vallley Ranch. Recruited four other Kellogg grads to Clorox. -
Account ExecutiveSaatchi & Saatchi Aug 1984 - Jul 1987London, Greater London, GbAccount Executive on Northwest Airlines. Assistant Account Executive on General Mills Cinnamon Toast Crunch and new cereal concepts. Management Trainee on Kenner Toys.
Mark Wildman Skills
Mark Wildman Education Details
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Northwestern University - Kellogg School Of ManagementMarketing -
Colorado CollegeEconomics
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Minnetonka High SchoolCollege/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Mark Wildman
What company does Mark Wildman work for?
Mark Wildman works for Wildman Growth Partners
What is Mark Wildman's role at the current company?
Mark Wildman's current role is Principal.
What is Mark Wildman's email address?
Mark Wildman's email address is mw****@****pot.com
What is Mark Wildman's direct phone number?
Mark Wildman's direct phone number is +131237*****
What schools did Mark Wildman attend?
Mark Wildman attended Northwestern University - Kellogg School Of Management, Colorado College, Minnetonka High School.
What are some of Mark Wildman's interests?
Mark Wildman has interest in Children, Economic Empowerment, Environment, Education, Animal Welfare, Arts And Culture.
What skills is Mark Wildman known for?
Mark Wildman has skills like Marketing, Advertising, Marketing Strategy, Brand Architecture, Customer Insight, Sponsorship, Strategy, Digital Marketing, Management, Social Media Marketing, Public Relations, Leadership.
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