As a Business Owner at Australia Go to Market, I focus on creating and implementing effective go-to-market strategies to support tech companies in achieving sustainable growth. My role includes guiding local scale-ups and international businesses through strategic sales leadership, go-to-market planning, and operational improvements. I conduct in-depth assessments, build actionable plans, and optimise sales processes through targeted training. Working closely with clients including Nexl, Clipboard, TeamForm and HorizonX, I support growth by establishing tailored go-to-market approaches. I also act as a fractional CRO/CCO for select clients, overseeing revenue targets and P&L management to drive business objectives. Additionally, I participate in board meetings as a GTM advisor, liaising directly with investors. My work includes developing demand generation tactics such as ABM, lead qualification, and social selling to enhance client acquisition and retention.Key Achievements:* Improved go-to-market efficiency within LegalTech, leading revenue function through >100% YoY growth* Accelerated growth at an EduTech, contributing to record-breaking sales performance.* Reducing CAC payback period and burn rate within a PropTech, reducing churn, and improving revenue growth.* Delivered Go to Market Strategy and implemented Go to Market foundations at an HRTech and Professional Services business

As Vice President of APAC Sales at WP Engine, I was responsible for driving market expansion and strengthening the company's presence across the APAC region. My role included leading the development and execution of go-to-market strategies that aligned with the company’s broader objectives, and I worked to increase regional revenue and build a robust sales team. In addition to overseeing APAC operations as Site Leader, I managed People & Culture, IT, Facilities, and Developer/Support teams to ensure seamless operations. I also played a key role as the APAC spokesperson, representing the company in media engagements and industry events. Furthermore, part of my responsibilities included integrating the FlyWheel acquisition in Australia and pioneering new sales models, such as Brand & Agency Acquisition and efficiency pods, which were later adopted globally.Key Achievements:* Expanded the APAC team from one to 45 members, enhancing regional capabilities and support.* Increased annual revenue significantly through strategic growth initiatives.* Received “Supercharged Leader” and “Sales Impact” awards in recognition of impactful contributions.* Achieved top global engagement score, reflecting a positive and collaborative team environment.* Consistently exceeded monthly sales targets throughout 2020, setting new performance benchmarks.* Launched a new sales office in Singapore, strengthening the company’s APAC market reach.* Built a high-performing leadership team, with members achieving recognition in Presidents Club and top company awards.

As Director of Sales & Marketing at Bulletproof, I focused on accelerating growth, expanding sales and marketing capabilities, and preparing the business for its ASX listing. My role involved establishing key partnerships, including a strategic shift toward AWS, which positioned Bulletproof as a leading partner in ANZ. I developed strong alliances with major Digital Agencies, enhancing our market reach and supporting customer acquisition. As Executive Sponsor for several high-profile accounts, I ensured strong client relationships and tailored solutions to support their objectives. Additionally, I worked on creating hosting strategies for platforms such as SiteCore and Magento, building go-to-market and technical alliances to support targeted product offerings.Key Achievements:* Drove significant revenue growth through a partner-led acquisition strategy.* Built a leadership pipeline, developing team members into essential roles within the organisation.* Expanded the sales and marketing team while maintaining strong employee engagement.* Established a new regional office in Melbourne, successfully integrating multiple acquired businesses.

As Country Manager for Rackspace Australia and first in-region, I was responsible for establishing and growing operations from the ground up, focusing on market entry and long-term expansion within Australia. I developed and implemented strategic plans that prioritised a customer-first approach, ensuring high standards of service delivery and client satisfaction across a broad portfolio. A key part of my role was recruiting, training, and managing a cohesive team, which helped build a strong and performance-driven culture. I also put scalable processes in place to support the rapid growth of the business while maintaining operational efficiency. Furthermore, I managed budgets and forecasts to ensure alignment with revenue targets and organisational profitability goals.Key Achievements:* Built and expanded operations, establishing a strong market presence in Australia.* Secured a broad client base across various industries, including numerous high-profile companies.* Established partnerships with leading Digital Agencies, enhancing market reach and brand visibility.* Consistently exceeded annual sales targets, achieving strong sales performance each year.* Achieved high engagement scores within the team, contributing to a positive workplace culture.