Mark Ratekin, Ccxp Email and Phone Number
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As a seasoned marketing executive with 25+ years of experience in the industry, I have a demonstrated ability to drive profits and increase sales through data analytics along with improving client relationships and processes. My experience in project management and operational support allows for improved strategic and analytical insight to power organizational objectives.Throughout my career, I’ve achieved calculated and strategic performance results. Highlights include leading firms to see double-digit growth, reducing cycle time to improve customer relations, and providing team leadership and operations management resulting in significant revenue retention and enhanced operational efficiency.Experienced in all facets of an organization, from strategic client consulting and metrics design and analysis to financial and operational management and support, I know the driving factors of a successful business and the types of costly mistakes to avoid. My extensive background combined with staying abreast of new and upcoming industry fluctuations energizes my performance to further improve long-term business success.
Forsta
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Head Of Global Cx ConsultingForsta Jun 2022 - PresentLondon, GbI lead the global CX consulting team at Forsta; our group works with clients and prospects around the world to help them bring their customer experience programs to a greater level of maturity. -
Principal Consultant, Global Cx ConsultingForsta Sep 2019 - May 2023London, Gb -
Director, Cx ConsultingConfirmit Jun 2018 - Sep 2019London, GbAt Confirmit, our passion is to empower people to improve their world by making voices matter. The CX Consulting group helps customers grow their customer experience (CX) programs to maturity, enabling transformational change that optimizes customer and employee experience while maximizing business outcomes. -
PresidentRatekin Consulting, Llc Jun 2017 - Jun 2018I provided consulting services for organizations needing assistance with their strategic direction in operations, marketing or finance. Guidance was driven by in-depth analysis of the firm's internal data to provide insight and direction on the development of critical performance metrics.
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Chief Operating OfficerInfodynamics Inc Mar 2014 - Apr 2017Fishers, Indiana, UsI provided oversight and strategic direction throughout the company’s major business channels to develop and implement key metrics for sales and marketing trends, pricing processes, and cash-flow forecasts. I also applied cross-functional management and support to human resources, financial executives, customer support team leadership, marketing initiatives, and dealer channel management to drive sales goals and process improvement.Key Contributions:● Designed and implemented the first price increase in eight years to oversee the firm during a period of double-digit growth.● Substantially improved employee relations and morale within the company while reducing cycle time on customer support inquiries.● Developed updated metrics to track profile activity and channel trends to increase operational analysis.● Executed pay and demand level strategies through implementing successful hiring, training, and coaching techniques. -
Senior Vice President, Consulting Services & Resource ManagementWalker Information Feb 1990 - Feb 2014Indianapolis, Indiana, UsThroughout my tenure, I improved processes and provided team leadership in several key roles throughout the organization. I directed key management initiatives including the development of new pricing and cost reviews to increase profits while managing the improvement of customer relationships for Fortune 500/Fortune 1000 companies. My strategic design and implementation of key performance indicators streamlined sales forecasting through improved sales and operational metrics. Co-developer of an innovative customer due diligence service for M&A clients.Positions Held:Senior Vice President, Consulting Services / Resource Management (2005 to 2014)Group Vice President / Corporate Controller (2003 to 2005)Vice President, Resource / Data Management (2000 to 2003)Vice President / Manager, Client Services (1997 to 2000)Vice President, Resource Management (1995 to 1997)Account Representative / Senior Account Representative (1990 to 1995)Key Contributions:● Co-developed and administered the Walker Index, a simulated stock portfolio that successfully outperformed Dow 30, S&P 500, and NASDAQ market indices by a factor of 5 to 7 times over a 20-year period.● Provided team leadership and direction through crisis to stabilize revenue of $3M through improved strategies and profit retention programs.● Successfully managed operational support for the firm’s largest client, resulting in over $6M in revenue.● Identified and eliminated redundancies in process flow to reallocate and deploy $250,000 in resources. -
Adjunct ProfessorAnderson University Aug 2011 - Dec 2013Anderson, In, UsThrough envisioning long-term university initiatives, I implemented educational efficiencies for the MBA Program in the Falls School of Business. I served as a leader for the marketing curriculum, creating course instruction and lecture content, and provided professional coaching and career counseling to help students achieve success.Key Contributions:● Effected a curriculum-based approach to teaching Strategy and Change Management to students.● Played integral role in developing curriculum content for courses and syllabi to further educational objectives of the university.● Executed performance evaluation procedures for students, including providing career counseling and coaching to students to further the overarching success of the MBA program. -
Project Director, Market Research DivisionEmmis Broadcasting Jul 1988 - Feb 1990My effective leadership of market research resulted in market feasibility listenership study results through examination of radio formats, playlist selection, and rotation. I also served as a main contact related to information technology needs.Key Contributions:● Conducted an analysis which proactively identified a possible significant loss in audience that a change in format would cause, ultimately saving the company from reduced performance and decreased revenue.● Minimized error with the implementation of an automated system to scan research questionnaires.● Designed and executed an automation process for downloading and processing radio ratings data.● Oversaw all aspects of market research.
Mark Ratekin, Ccxp Skills
Mark Ratekin, Ccxp Education Details
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Anderson UniversityMba -
Wabash CollegeBusiness Minor -
Rushville Consolidated High School
Frequently Asked Questions about Mark Ratekin, Ccxp
What company does Mark Ratekin, Ccxp work for?
Mark Ratekin, Ccxp works for Forsta
What is Mark Ratekin, Ccxp's role at the current company?
Mark Ratekin, Ccxp's current role is Certified Customer Experience Executive with a Passion for Driving Business Impact via Analytics-Driven Customer Insight; former member of the CXPA Board of Directors.
What is Mark Ratekin, Ccxp's email address?
Mark Ratekin, Ccxp's email address is cc****@****mit.com
What is Mark Ratekin, Ccxp's direct phone number?
Mark Ratekin, Ccxp's direct phone number is +131735*****
What schools did Mark Ratekin, Ccxp attend?
Mark Ratekin, Ccxp attended Anderson University, Wabash College, Rushville Consolidated High School.
What skills is Mark Ratekin, Ccxp known for?
Mark Ratekin, Ccxp has skills like Leadership, Customer Experience, Team Building, Consulting, Strategic Partnerships, Customer Retention, Start Ups, Data Analysis, Forecasting, Customer Satisfaction, Business Development, Market Research.
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