Direct Marketing Professional. Extensive experience in the implementation and refinement of strategic direct marketing programs and other management systems and operational procedures -- including the coordination of diverse and detailed aspects of long-range and day-to-day operations and support staffs.Knowledge of and experience with all aspects of direct marketing, with emphasis on client liaison, strategic, creative and media and list development, program implementation.Specialties: Coordinate/manage print production, fulfillment and lettershop production, postal regulations, database development, list acquisition, maintenance and rental processing, duplication elimination, list and product analysis reports, response and statistical analysis, web site development, Search Engine Optimization, PPC, broadcast email, general job supervision.Purchasing and vendor management.