Mark Bernard

Mark Bernard Email and Phone Number

Founder | NED | Advisor | Mentor | Investor | Strategy & Brand @ The Ruppell Club
Mark Bernard's Location
Greater London, England, United Kingdom, United Kingdom
Mark Bernard's Contact Details
About Mark Bernard

Clients seem to like what we do:"The Ruppell Club have fundamentally changed our business for the better"- Managing Director, International B2B and B2C business"Working with The Ruppell Club has been nothing short of a wonderful experience"- Chair, Healthcare Products businessRuns a strategy consultancy called The Ruppell Club that is focused on helping organisations to stay relevant, have more impact and grow.Draws on experience from a big corporate, SME and Not-for-Profit background.

Mark Bernard's Current Company Details
The Ruppell Club

The Ruppell Club

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Founder | NED | Advisor | Mentor | Investor | Strategy & Brand
Mark Bernard Work Experience Details
  • The Ruppell Club
    Founder
    The Ruppell Club Aug 2021 - Present
    Reimagining strategy. Encouraging challenge and curiosity. Focused on helping brands refresh and transform to grow. Supporting businesses to change to be better, to be more relevant and to have more impact. Committed to helping young people develop and be the best version of themselves.
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  • Eal Awards
    Advisory Board
    Eal Awards Jun 2023 - Present
    Supporting the development of a future skills, qualifications and assessment strategy so that today and tomorrows engineers are better placed to unlock a greener, safer, more sustainable and more productive world for all.
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  • Association Of Business Mentors (Abm)
    Membership Committee
    Association Of Business Mentors (Abm) Apr 2023 - Present
    London Area, United Kingdom
    Supporting the growth and development of the voice of professional business mentoring in the UK with bold and dynamic acquisition, retention and engagement strategies.
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  • Enterprise Nation
    Help To Grow Mentor
    Enterprise Nation Nov 2022 - Present
    Supporting small businesses with 1:1 mentoring as part of the HM Government Help To Grow Management Course scheme.
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  • Greyhairworks!
    Associate
    Greyhairworks! Oct 2022 - Present
    London Area, United Kingdom
    Supporting a curated portfolio of unique innovation services to help businesses quickly solve real problems - no nonsense, no BS.
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  • Unigloves
    Strategic Business Consultant
    Unigloves Jul 2021 - Present
    Supporting the growth and development of a brilliantly purpose-led business - full of great values and ambition, with a focus on enabling the world's hands to work safely.
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  • Farnborough Hill
    Governor
    Farnborough Hill Aug 2017 - Present
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  • Make Uk
    Chief Strategy & Corporate Development Officer
    Make Uk May 2017 - Jun 2021
    London, United Kingdom
    £40m national business organisation for the UK manufacturing sector with membership, venues, legal service and training operations. Executive Board Director responsible for devising and leading long-term growth strategy including modernisation, operational & strategic marketing and business transformation programs. Key initiatives:- developed comprehensive 5 year strategic plan from scratch- led rebrand from EEF to Make UK and fundamentally changed the image and proposition to… Show more £40m national business organisation for the UK manufacturing sector with membership, venues, legal service and training operations. Executive Board Director responsible for devising and leading long-term growth strategy including modernisation, operational & strategic marketing and business transformation programs. Key initiatives:- developed comprehensive 5 year strategic plan from scratch- led rebrand from EEF to Make UK and fundamentally changed the image and proposition to rejuvenate the organisation- initiated overhaul of all digital channels to enhance user experience and engagement- revitalised commercial messaging and NPD processes to drive incremental revenueKey outcomes:- re-energised staff- £2m profitability improvement- membership +30%- £3.5m new revenue from NPD- online engagement +180%, brand awareness +21%, website visitors x3Key activities:Strategy, Strategy development, Brand management, Rebranding, Digital transformation, Executive Leadership, P&L management, social media strategy, website design, content strategy, SEO optimisation, NPD, Innovation, Marketing, Business planning, Customer insight, Data acquisition, PR & marketing communications Show less
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  • Bm Polyco Ltd
    Strategy & Marketing Director
    Bm Polyco Ltd Sep 2014 - Sep 2016
    London, United Kingdom
    £55m hand protection & personal protective equipment (PPE) business serving B2C & B2B markets in the UK & 80+ international markets. Merged with HPC Healthline in 2016 to form Polyco Healthline Ltd.Appointed to join the Main Board & revitalise a stagnant business, develop a multi-channel business strategy and rejuvenate NPD, to address a flat sales trend. Ignited the business by delivering a robust digital platform, industry leading campaigns, innovative new products and 10% sales… Show more £55m hand protection & personal protective equipment (PPE) business serving B2C & B2B markets in the UK & 80+ international markets. Merged with HPC Healthline in 2016 to form Polyco Healthline Ltd.Appointed to join the Main Board & revitalise a stagnant business, develop a multi-channel business strategy and rejuvenate NPD, to address a flat sales trend. Ignited the business by delivering a robust digital platform, industry leading campaigns, innovative new products and 10% sales growth whilst reducing marketing spend by 12%.+ Created 340% ROI by disrupting the approach to launching new products+ Moved online brand engagement from <5k to >500k per quarter+ Modernised & transformed internal marketing culture into a proactive & innovative ideas hub+ Led the development of all NPD, digital and commercialisation initiativesKey ActivitiesStrategic brand management, B2B & B2C marketing strategy, P&L management, website design & delivery, social media strategy, content strategy, content creation, PR & marketing communications, customer insight & data analytics, digital transformation, customer experience planning, NPD, multi-channel campaigns, leadership & change management, trade marketing, customer segmentation, marketing innovation, budget management Show less
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  • Various Vc Backed Technology Businesses
    Interim Marketing Assignments
    Various Vc Backed Technology Businesses Jun 2012 - Aug 2014
    Operational & strategic marketing support provided to globally ambitious VC backed businesses operating in diverse markets.Key ActivitiesBrand strategy & development, marketing communications, website design, social media planning & delivery, corporate identity & messaging, content development, digital transformation
  • Stanley Black & Decker , Inc.
    International Brand & Marketing Director
    Stanley Black & Decker , Inc. May 2008 - Jun 2012
    Global power tool & hand tool business serving domestic, trade & professional users. Formed from the $4.5b all stock purchase of Black & Decker by Stanley Works in March 2010.Appointed to rejuvenate & integrate the fragmented Black & Decker brand across EMEA. Remit grew to oversee DEWALT & Stanley brands in 2010. Delivered £82m incremental sales & £2m overhead savings.+ Coordinated the realignment of a portfolio of 79 websites across EMEA to improve the online experience and… Show more Global power tool & hand tool business serving domestic, trade & professional users. Formed from the $4.5b all stock purchase of Black & Decker by Stanley Works in March 2010.Appointed to rejuvenate & integrate the fragmented Black & Decker brand across EMEA. Remit grew to oversee DEWALT & Stanley brands in 2010. Delivered £82m incremental sales & £2m overhead savings.+ Coordinated the realignment of a portfolio of 79 websites across EMEA to improve the online experience and reduce web spend by 35%+ Created 'extreme' product demonstrations to enhance brand engagement+ Identified a new market segment worth £50m to drive incremental growth+ Transformed the efficiency & effectiveness of international marketing operationsKey ActivitiesInternational marketing, strategic brand management, marketing strategy & planning, team leadership, agency & third party supplier coordination, P&L management, packaging design & delivery, instore activation, digital marketing, sports sponsorship, commercialising NPD, customer insight & research, PR & advertising campaigns, marketing integration Show less
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  • Lg Electronics (Uk) Ltd
    Corporate Brand Marketing Director
    Lg Electronics (Uk) Ltd Feb 2006 - Apr 2008
    Diversified consumer electronics business with products for consumer & commercial applications.Brought in to unify the siloed product divisions under the master LG brand & win sales from key competitors.+ Successful marketing strategy delivered growth of £250m in 2 years+ Quadrupled unaided brand awareness from 5% to 21%+ Increased the value of PR coverage by 6xKey ActivitiesBrand transformation, sponsorship contract negotiation, sponsorship activation… Show more Diversified consumer electronics business with products for consumer & commercial applications.Brought in to unify the siloed product divisions under the master LG brand & win sales from key competitors.+ Successful marketing strategy delivered growth of £250m in 2 years+ Quadrupled unaided brand awareness from 5% to 21%+ Increased the value of PR coverage by 6xKey ActivitiesBrand transformation, sponsorship contract negotiation, sponsorship activation, marketing strategy & planning, PR & advertising, agency coordination & management, corporate identity & brand governance, team leadership Show less
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  • Casio Uk
    Uk Marketing Director
    Casio Uk Jan 2004 - Feb 2006
    B2C & B2B consumer electronics productsRecruited to revitalise an old fashioned brand image, grow sales & improve communications consistency. Delivered a category-busting brand campaign to significantly punch above company size & marketing budget.+ Revolutionised brand strategy to drive sales growth of +18%+ Devised innovative marketing collateral to differentiate against larger competitorsKey ActivitiesMulti-channel campaigns, brand transformation, marketing… Show more B2C & B2B consumer electronics productsRecruited to revitalise an old fashioned brand image, grow sales & improve communications consistency. Delivered a category-busting brand campaign to significantly punch above company size & marketing budget.+ Revolutionised brand strategy to drive sales growth of +18%+ Devised innovative marketing collateral to differentiate against larger competitorsKey ActivitiesMulti-channel campaigns, brand transformation, marketing strategy & planning, team leadership, internal stakeholder management, website design & delivery, instore activation, customer insight & research Show less
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  • Polaroid
    European Marketing Director
    Polaroid Apr 1987 - Dec 2002
    Instant camera and film products for consumer & professional photographersKey ActivitiesP&L management, PR & advertising, international marketing, brand strategy, integrated sales & marketing management, sponsorship, promotional campaigns, team leadership
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Mark Bernard Skills

Brand Management Marketing Strategy Marketing Advertising Marketing Communications Digital Marketing Business Strategy Multi Channel Marketing Market Research Product Development Consumer Products Team Leadership Brand Awareness Cross Functional Team Leadership Trade Marketing P&l Responsibility Strategic Leadership Sponsorship Activation Brand Licensing Public Relations International Marketing P&l Management Creative Strategy Creative Solutions Executive Management Naming Rights Business Integration Lateral Thinking Brand Architecture Creative Direction Online Communications Social Media Customer Advocacy Digital Transformation Customer Relationship Management Sports Marketing Instore Marketing Brand Transformation New Product Launches Social Media Marketing Customer Insight Online Marketing Branding And Identity Brand Strategy Customer Experience Blog Marketing Web Development Commercial Management Innovation Management Board Of Directors

Mark Bernard Education Details

Frequently Asked Questions about Mark Bernard

What company does Mark Bernard work for?

Mark Bernard works for The Ruppell Club

What is Mark Bernard's role at the current company?

Mark Bernard's current role is Founder | NED | Advisor | Mentor | Investor | Strategy & Brand.

What is Mark Bernard's email address?

Mark Bernard's email address is ma****@****o.co.uk

What is Mark Bernard's direct phone number?

Mark Bernard's direct phone number is +4477952*****

What schools did Mark Bernard attend?

Mark Bernard attended Insead, Staffordshire University, The College Of Richard Collyer.

What skills is Mark Bernard known for?

Mark Bernard has skills like Brand Management, Marketing Strategy, Marketing, Advertising, Marketing Communications, Digital Marketing, Business Strategy, Multi Channel Marketing, Market Research, Product Development, Consumer Products, Team Leadership.

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