Strategy & Marketing Director
London, United Kingdom
£55m hand protection & personal protective equipment (PPE) business serving B2C & B2B markets in the UK & 80+ international markets. Merged with HPC Healthline in 2016 to form Polyco Healthline Ltd.Appointed to join the Main Board & revitalise a stagnant business, develop a multi-channel business strategy and rejuvenate NPD, to address a flat sales trend. Ignited the business by delivering a robust digital platform, industry leading campaigns, innovative new products and 10% sales… Show more £55m hand protection & personal protective equipment (PPE) business serving B2C & B2B markets in the UK & 80+ international markets. Merged with HPC Healthline in 2016 to form Polyco Healthline Ltd.Appointed to join the Main Board & revitalise a stagnant business, develop a multi-channel business strategy and rejuvenate NPD, to address a flat sales trend. Ignited the business by delivering a robust digital platform, industry leading campaigns, innovative new products and 10% sales growth whilst reducing marketing spend by 12%.+ Created 340% ROI by disrupting the approach to launching new products+ Moved online brand engagement from <5k to >500k per quarter+ Modernised & transformed internal marketing culture into a proactive & innovative ideas hub+ Led the development of all NPD, digital and commercialisation initiativesKey ActivitiesStrategic brand management, B2B & B2C marketing strategy, P&L management, website design & delivery, social media strategy, content strategy, content creation, PR & marketing communications, customer insight & data analytics, digital transformation, customer experience planning, NPD, multi-channel campaigns, leadership & change management, trade marketing, customer segmentation, marketing innovation, budget management Show less