Mark Reaves Email & Phone Number

Solutions based marketing and project management for distinct clients. Successful implementation of client's mission and strategic focus that drives the business forward.Professional Leadership:-Drove 49% incremental ROI for national durable goods relaunch and revitalization focusing on millennial demographic.-Developed work process controls for national client that emphasized consumer engagements and partnerships.-Established a centralized communications strategy that reduced redundancies by 20%.-Sourced $3MM of capital funding for leveraged purchase of a national company.

Presented and was awarded Department of Defense (DOD) national program that targeted project management, innovation and analytics. Developed a strategic business model that focused on core marketing initiatives and social media tenets.Professional Leadership:-Generated $25.6MM ROI for client through aggressive branding and social media plans.-Produced a $7.90 ration of return for every $1 spent on the contract award. Surpassed DOD benchmark of $4-to-$1 ratio.-Implemented three (3) social media executional guides for nationwide implementation.

Nationwide director for Toyota Motor Sales and Craftsman Tools which focused on supply chain services, consumer analytics and insights. Forged discussions to eliminate automotive exclusivity at national series facilities.Professional Leadership:-Delivered 563K and 475K B-2-C leads for Craftsman Tools and Toyota Motor Sales respectfully.-Achieved 28% and 31% increase in consumer engagements, product interaction and brand awareness for Craftsman Tools and Toyota Motor sales respectfully.-Managed staff of 30 people for the two national consumer engagement tours.

Developed a consumer based program for a major sanctioning bodies membership organization. Created revenue streams and drove strategic partnerships across multiple motorsports disciplines.Professional Leadership:-Established new business development programs with Fortune 500 companies involved with sanctioning body.-Established a VIP concierge program which provided timely communications and premier customer service.

Managed nationwide Camel programs which focused on consumer promotions, field marketing and client service fulfillment. Leveraged brand sponsorship dedicated to product awareness, reach and trial.Professional Leadership:-Accomplished a 26.2% program market share which was a 368% increase over the national brand share.-Generated $12.8MM through consumer loyalty and retention programs.-Pioneered the development and growth of the company's partnership with the Senior PGA Tour.