Mark Reichard

Mark Reichard Email and Phone Number

Storytelling, Copywriting, Brand Development, Content Creation, Social Media, SEO Certified @
Mark Reichard's Location
New York City Metropolitan Area, United States, United States
Mark Reichard's Contact Details
About Mark Reichard

Award-winning advertising and marketing professional with extensive experience secured in successful campaigns across diverse industries such as Automotive, Real Estate, Sports & Entertainment, Retail & Grocery, and Insurance. Leading cross-functional teams in the development and execution of dynamic advertising campaigns for small/local clients to Fortune 500 brands including Toyota, Apple, Keller-Williams, General Motors (Buick), and Northwestern Mutual. Inspiring and influencing C-Level decision-makers in partner enterprises through customized presentations and innovative ideas, ensuring growth in market share and revenue.Campaign Planning & Execution | Brand Management | Executive Communication | Advertising | Brand MarketingCross-Functional Teams | Project Management | Social & Media Marketing | Problem-Solving | Digital Media | Copywriting | Client Relations | Product Development | Project Management | Presentation Design & Delivery | Staff Training & Mentoring | Vendor & Resource Utilization | Budget & Cost Management | e-Marketing |B2CExpertise: Innovating “shared cost” creative communication proposals within multiple owners and dealers within a global automobile company, delivering regional solutions and national growth across competitive brands.  Developing mainstream media/television campaigns capable of revitalizing brand identity and consideration by double-digits (10%+ 1st year), building a track record of revenue growth for the next five years.  Oversaw the creation of over 2,000 pieces of communication annually, content portrayed in multiple platforms including videos, social media posts, dynamic digital ads, television, and radio spots.Email me at: markreichard@rocketmail.com

Mark Reichard's Current Company Details
GTB

Gtb

Storytelling, Copywriting, Brand Development, Content Creation, Social Media, SEO Certified
Mark Reichard Work Experience Details
  • Gtb
    Senior Copywriter
    Gtb Sep 2023 - Present
  • Freelance
    Freelance Copywriter
    Freelance Jan 2019 - Present
    Provide copywriting services for a variety of notable clients in the greater New York area, brands that included Northwestern Mutual, Keller Williams Realty, and the New York City Football Club.Leveraged relationships within Northwestern Mutual to generate content for instructional, charitable video directing and reassuring the value of targeted donations within their financial portfolios.
  • Saatchi & Saatchi
    Executive Creative Director
    Saatchi & Saatchi Nov 2012 - Oct 2018
    London, Greater London, Gb
    Supervised a large creative team responsible for the development of promotional campaigns for Toyota dealer groups, serving over 400 dealers across the country. Developed strategic B2C relationships with C-Level decision-makers (Senior Vice Presidents of Marketing, Dealer Boards of Directors, & owners), delivering customized presentations to secure client trust and support.Conceptualized affordable campaigns that diversified costs of production across multiple owner groups, generating heightened collaboration and customer-centric focus within the nationwide client organization.Met with regional teams to discuss costs associated with new television campaigns (ranging between $1M and $2M) for commercials focused on 4 or 5 new models, ensuring adherence to budget parameters.Managed end-to-end creative process for content, meeting consistently with regional client partners to provide development updates, secure creative modifications, and provide problem-solving as needed. Gained respect, trust, and support within client enterprises, providing direction, influence, innovation and subject-matter expertise within the fast-pace product marketing and advertising industry segments.
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  • Mccann Erickson
    Creative Director
    Mccann Erickson Jun 2001 - Oct 2012
    New York, Ny, Us
    Reported to the Executive Creative Director (ECD), partnering with another creative director to lead three creative teams comprised of art directors to create business pitches for an array of industries.Developed collaborative relationship with ECD and key stakeholders to identify the direction, share concepts and ideas, and refine concepts to completion.Met with producers/directors/vendors, reviewed presentation ideas and offered feedback to project leaders, ensuring best practices while optimizing essential internal external resources. Piloted creative presentations to clients (Prestone, Autolite, etc.), working with business development and account management teams during the engagement and development processes.Strengthened critical B2C business alliances while generating advertising campaigns for Buick, General Motors, and ALDI grocery stores.
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  • Doner
    Sr. Copywriter
    Doner Jul 1999 - May 2001
    Southfield, Michigan, Us
    Prepared and conceptualized copy, creating campaigns for many notable brands (domestic and global) to include Mazda, Lawn Boy, and Little Caesar's Pizza.
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  • Tbwa\Chiat\Day
    Sr. Copywriter
    Tbwa\Chiat\Day May 1995 - Jul 1999
    Nyc , La, Us
    Authored copy and created campaign content in the American division of the advertising agency TBWA Worldwide, with deliverables customized for Nissan, Apple, and The International Olympic Committee.
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Mark Reichard Skills

Creative Strategy Creative Direction Advertising Outdoor Advertising Interactive Advertising Integrated Marketing Concept Development Direct Mail Public Speaking Digital Strategy Interactive Marketing Digital Marketing New Business Development Brand Architecture Copywriting Creative Services Online Advertising Direct Marketing Email Marketing Social Media Marketing Creative Briefs Relationship Marketing Social Media Brand Management Branding And Identity Brand Development Art Direction Corporate Branding Press Releases

Mark Reichard Education Details

  • Michigan State University
    Michigan State University
    English

Frequently Asked Questions about Mark Reichard

What company does Mark Reichard work for?

Mark Reichard works for Gtb

What is Mark Reichard's role at the current company?

Mark Reichard's current role is Storytelling, Copywriting, Brand Development, Content Creation, Social Media, SEO Certified.

What is Mark Reichard's email address?

Mark Reichard's email address is ma****@****ann.com

What is Mark Reichard's direct phone number?

Mark Reichard's direct phone number is +164639*****

What schools did Mark Reichard attend?

Mark Reichard attended Michigan State University.

What skills is Mark Reichard known for?

Mark Reichard has skills like Creative Strategy, Creative Direction, Advertising, Outdoor Advertising, Interactive Advertising, Integrated Marketing, Concept Development, Direct Mail, Public Speaking, Digital Strategy, Interactive Marketing, Digital Marketing.

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