Farcaster is a "sufficiently decentralized" social network protocol that lets developers & users build novel experiences- Built an audience of 50k followers with top 200 account (by engagement) on the network- Organized funding & development of open-source customizable software; raised $3700 from 70+ contributors, wrote product specifications & oversaw engineers during development of MVP- Created 6 hours of public video content giving constructive UX feedback on Farcaster products- Building a writing accountability program (firstdraft.club) with 50% MoM growth in participationhttps://warpcast.com/markfishman

I help builders find product-market fit through user research.

Led discovery & evaluative research to identify paths to scaling revenue and PMF for a new creator product

- Partnered with founders from pre-product through first paying customers- Led GTM, including prospecting, discovery calls, and onboarding sessions- Collected and synthesized feedback into product roadmap, provided guidance to designer and engineers

- Contributed market research & ideation to inform marketing & positioning as a leading AI product for qualitative research

- Designed IRL restaurant experiences that boosted use of QR code ordering by 40%- Introduced qualitative research testing program that cut A/B testing backlog by 70%- Uncovered need and scoped MVP for strategic revamp of Olo's core product, assembled Customer Advisory Board to guide development (see case study below)

Advising early-stage founders and builders

(Acquired by Samsung)- Helped company transition from B2B to B2C platform, leading research on core consumer features like profiles, communities & home feed- Designed and scaled the research practice for a global + remote organization, incorporating generative & evaluative methods, moderated & unmoderated tools, and resources for non-researchers- Led strategic mixed-method project to inform the launch of Whisk's first monetization effort (see case study below)

As the first user-facing team member, I developed a scalable system for delivering and prioritizing user feedback to the founding engineers.During my tenure, Roam reached $1M ARR with its public beta and raised a seed round valuing the company at $200M.

A short stint right before COVID :)

* Co-authored 50+ page reports for Fortune 500 clients that provided actionable insights through data visualization and case studies* Benchmarked the digital performance of more than 500 brands, using thousands of data points across dimensions including e-commerce, digital marketing, and social media* Adapted methodology to reflect consumer trends, best practices, and evolving digital landscape; collaborated with data science team to pioneer the company’s first report using influencer dataFocus in CPG (food, beverage, home and personal care, pet) with experience in grocery and restaurants

Professor Eli Finkel's Relationships and Motivation LabProfessor Wendi Gardner's Social Self Lab

Professors Michael Norton and Francesca Gino's GiNorton Lab, studying organizational behavior, consumer behavior, and behavioral economics