Mark Rich Email & Phone Number

Agawam, Ma, Us

Oceanside, California, Us

Deep River , Ct, Us

The SWPC division of Smith & Wesson is a contract manufacturing company that operates independently inside the Springfield and Deep River locations. Responsibilities include: Managing all aspect of the business as related to external customers. Sell extra machine time within the Plastic Injection Molding, Metal Forging, Metal Heat Treating and Metal Finishing operations in order to bring additional profitability to S&W Inc. • Increased profitability 10-20% year over year through price increases and operational efficiencies• Developed plan with finance & operations that raised low margin customers from 2%GP to 30+%GP• Took customer forecasting form 4 weeks to 12 months through projections and risk mitigation plans• Implemented multi-tier (Operations, Finance & Sales) quote and sign-off sheet that included 12-month forecasting, labor & machine hours needed, machine usage, financial & legal risks• Sales Year 2 - Maintained 21%-win rate on new projects and 75%-win rate on existing projects• Sales Year 3 – COVID year, 1%-win rate on new projects and 87%-win rate on existing. Goal was customer retention due to unknown outcome and supply chain issues• Created yearly strategic plans with measurable KPI’s and quarterly updates to executive team• Maintained yearly budgets and sales forecasts across all 4 divisions• Work alongside a culturally diverse team of manufacturing directors to ensure on time deliverables, quality and compliance related issues• Reduced internal cross departmental issues through management meetings that lead to increased manufacturing capacity and services • Continually developed employees that lead to promotions and role changes• Redeveloped website, videos, literature, apparel and increased tradeshow presence• Created retargeting ads through Google, LinkedIn and Constant Contact email blasts• Manage 250+ accounts

Deep River , Ct, Us

Managed all aspects of the customer relationship: initial contact, quotation development, programs, production and deliveries. Additional responsibilities include: managing customer service, sales and program team.• Increased sales by 7% in first year• Sales Year1 - Maintained 7%-win rate on new projects and 45%-win rate on existing projects• Conducted customer part reviews to ensure forecasting, efficiency and end of life programs• Managed 100+ accounts• Traveled 50% of the time

Bassano Del Grappa, Vicenza, It

Plaber Srl is a global case and leather bag manufacturer based in Bassano Del Grappa, Italy with a USA warehouse in Moonachie, NJ. Responsibilities include: Managing all aspects of running the USA headquarters. Developing new and existing dealer networks. Enhancing knowledge of the brand. Marketing for the Consumer, Industrial and Government segments.• Manage all operational and fiduciary responsibilities for the US• Responsible for all accounts in US, across all divisions• Increased Distributor network by 20% within the first 6-12 months• Developed Pipeline in excess of 50% of annual sales within first 12 months• Created targeted contact list of new prospective dealers that is doubling customer base• Facilitated proper dealer network by separating OEM’s, Dealers and Distributors• Helped create first ever dedicated USA website• Created DUNS number and CAGE code for the companies military markets• Developed custom materials to separate HPRC from other manufacturers• Travel 50% of the time visiting new/existing dealers

Poway, Ca, Us

Underwater Kinetics was established in 1971 and is a leader in the flashlight and reusable shipping case industry. As the Director of Sales I was responsible for all Sales & Marketing relating to the Industrial, Fire, Protective Case and Safety markets within the United States• Manage a National rep force of 40+ individuals • Responsible for over 40% of the entire companies revenue• Continually grow National accounts; Grainger, Fastenal, MSC, Airgas etc…• Created a “Quick Ship” program that lead to a 10% increase in sales and shorter lead-times• Executed agreements with multiple key buying groups that lead to an increase in distributors while improving brand awareness• Completed largest single opportunity with FDNY that exceeded $700k in sales• Developed custom product line for Boeing that is expected to generate $1m in annual sales• Work with engineering department on design, form, function and specific features for new product• Develop marketing campaigns, product videos, sell sheets, social media alongside the Director of Marketing• Consistently work with sales operations, assembly dept., molding dept. and shipping dept. on large opportunities as to not cause manufacturing bottle necks

Poway, Ca, Us

Responsible for all Domestic case sales that represent 10% of the total sales for the entire company. Consistently working with existing distribution on OEM applications that create brand loyalty. Properly vet direct OEM business as to not disrupt current distribution. • Constantly working with the CEO on strategies for; market growth, total dollar & unit sales, increasing market share and brand awareness• Completely overhauled case brochure in conjunction with the marketing and technology dept.• Brought on 10+ new distribution accounts within in the first 4 months• Worked with engineering on developing new latch and mold designs for product improvement• Developed "Get Quote" on website to drive increased sales across all market segments and territories• Successfully developed and maintained a joint venture in private labeling our cases with Lowepro, this led to a 10% increase in total case sales for the Domestic division

Torrance, Ca, Us

Pelican Products, Inc. reigns as the global leader in the design and manufacture of both high-performance protective case solutions and advanced portable lighting systems• Increased sales by 18% in one year with legacy accounts• Quickly rose to one of the top 10 salesmen in pipeline opportunities and closures• First employee to bring a distributor to Pelican headquarters for web commercial• Successfully made local distributors respect one another’s accounts to reduce order poaching• Number one salesmen in company for highest dollar volume with Grainger

Malvern, Pa, Us

A leader in the distribution of re-useable shipping cases, custom case solutions and flashlights selling directly to end-users, federal and local governments as well as the military. MEI sells top brands including Pelican Products Inc., SKB Corporation Inc., Seahorse, Parker Plastics, Bel-Air Cases, Mag Instruments, Streamlight Inc., Surefire LLC and Insight Technology Inc.• Implemented in-house foam customization equipment that increased profit by 30%• Designed computer generated 2D & 3D models for customers approval• Developed first ever catalog and online marketing campaigns• Consistently handle multiple projects at once and complete tasks on time• Visit and search for new commercial/government accounts• Worked with manufacturers on large bid opportunities as to meet shipping deadlines and reduce cost