I excel at Stratecution - Seamlessly blending strategy and execution to lead renowned brands through impactful digital transformations. With a foundation from the dotcom and a keen focus on delivering exceptional digital and employee experiences, I navigate uncertain environments for timely, value-driven results.Graduating into the dotcom boom in 1997 with a degree in Software Engineering, I've dedicated my career to leading brands towards their digital transformation ambitions. I believe that in today's evolving digital landscape, it's not just about digital transformation; it's about evolving within a digital world. Customer experiences are the core of a brand's identity, driving loyalty and advocacy. Equally critical are the experiences of employees, the largest asset of any organization. Engaged and empowered teams translate into innovative products and services. Successfully navigating this shift means harmonizing digital transformation efforts with exceptional customer and employee experiences. I've witnessed this shift firsthand and am committed to amplifying both customer delight and employee fulfillment.With proven experience in quickly shifting organizational trajectories by aligning talent, ambitious visions, and clear strategy to drive growth and efficiency, I love my work. Whether partnering with C-Suite executives or interns, I strive to ensure their satisfaction too.I introduced Agile Frameworks like Scrum, Lean, and SAFe into organizations such as J.P. Morgan Chase, Land Rover, Volvo, Adidas, Reebok, Gore-Tex, and W.L. Gore. We've realized value quickly and iteratively in uncertain environments by delivering B2C, B2B, and B2B2C experiences to help customers, employees, and partners achieve their financial goals.Skill Set:Digital Experience | Brand & Digital Marketing | eCommerce | Analytics | CRM | Master Data Management | Cyber Security | DevOps & CI/CD | Cloud Computing | Large Language Learning Models (LLMs) | Organizational Design | Scaled AgileIndustry Expertise:Apparel & Footwear | AutomotivePartnership Experience:UEFA | FIFA | CrossFit | Dick's Sporting Goods | Foot LockerGlobal Experience:Europe: 12 years (UK, Sweden, Germany, The Netherlands)US: 14 yearsFluent in English and Swedish.Feel free to reach out to me to learn more about how:- I deliver on-time digital experiences, regardless of data quality or tech stack age. - I design, build, and lead teams through clarity and inspiration.- I create cohesion and a 1-team mentality at the intersection of Business and IT, by being relatable to both teams.