Mark Kroll Email & Phone Number

San Diego, California, Us

Managed both the day-to-day operations and strategic vision for the Development, Data and Infrastructure teams of an 80M dollar education non-profit. Was a key contributor in defining the enterprise architecture of both the backoffice and partner facing systems. • Re-organized Tech Services team into separate Agile SCRUM teams focused on the specific work streams (i.e. Data, Development, Business Apps, and Infrastructure).• Lead our PMO organization in the adoption of Agile practices organization wide.• Lead initiative to educate organization on vertical product alignment in order to facilitate innovation as a member of the Operational Excellence team.

Itasca, Illinois, Us

About the company: Formerly a division of Houghton Mifflin Harcourt (HMH), Riverside Insights is a provider of assessments targeting K-12 education and early childhood development. Following the sale of Riverside Assessments to a private equity firm, I established the strategy for Product Engineering and IT teams for Riverside Insights. I led a team of 55 full time and 40 contract technology professionals overseeing Cloud Architecture, Software Engineering, Technical Operations and Infrastructure, Agile Practice, and Platform Services. I collaborated with key stakeholders as the technical expert during multiple acquisitions. DELIVERED RESULTS: Migrated from HMH’s Salesforce and SAP systems to NetSuite improving enterprise-wide ERP/CRM capabilities.o Spearheaded strategy and led execution to deliver new technical infrastructure in under 9 months, exceeding budgeted timeline for completion. Enabled acceleration away from paper-based testing by leveraging scalable and flexible service-oriented architecture, facilitating conversion to digital testing.  Designed enterprise architecture to integrate end-to-end digital customer experience from nurturing leads to post-purchase activities. Established cohesive enterprise architecture and analytics pipeline enabling executive team to make data-driven decisions. Delivered technical evaluation and led integration of back office and production systems following 2 acquisitions. Formed high performing team by identifying and hiring skilled employees in Cloud Architecture and Software Engineering.

Boston, Massachusetts, Us

About the company: Houghton Mifflin Harcourt (HMH) is a well-known K-12 curriculum and assessment provider with $1.5B in revenue and 1,800 employees. Riverside Assessments was a division of HMH and once sold became Riverside Insights.I supervised a team of 70 full time employees and 50 contractors and led product engineering and infrastructure for client-facing curriculum and assessment platforms. I introduced innovative technology solutions to realize enterprise-wide digital transformation.DELIVERED RESULTS: Developed strategy to build infrastructure, scale online group assessment platform, and deliver capability of supporting 100K concurrent users. Architected migration away from self-managed data centers to cloud-based computing framework saving $9M annually. Moved engineering team toward more iterative development and release cycle to increase success rate. Implemented automated CI/CD pipeline increasing focus on automated testing.  Led team to construct custom solid state disk arrays to sustain significant increase in IO transactions for reporting and analytics platforms.

Chicago, Illinois, Us

About the company: Ifbyphone was a developer of cloud-based telephony applications and solutions including auto-dialing, voice-to-text, and text-to-speech. Ifbyphone was purchased by DialogTech. Working for Ifbyphone, I expanded engineering and technology capabilities to scale technical operations and to meet aggressive product development goals during a period of rapid growth. I aligned the technology organization’s structure with corporate objectives to create 3 new departments: product engineering, technical operations, and customer implementationDELIVERED RESULTS: Improved performance and reliability of product release cycle by establishing Agile SCRUM process for engineering. Utilized open source solution allowing scale without expensive licensing fees, and migrated platform hosting from co-location facility to AWS reducing expenses by $2M/year. Grew team from 6 to 30 employees operating in 3 departments. Increased capacity of client platform by 10x, captured efficiencies, and overall cost reduction to significantly boost ROI.

Mountain View, Ca, Us

About the company: DoubleClick was a digital display network and SEO platform purchased by Google in 2008 for $3.1B. Working for DoubleClick, I managed software development and product support teams for 3 product groups: DART Search, Local Search, and DART Catalog. I led the transition of the team and technology plan during a time of uncertainty and throughout the acquisition by Google. DELIVERED RESULTS: Implemented Agile SCRUM methodology to standardize engineering development process, improving release cycle from quarterly to bi-weekly, and moving time-to-deploy from 24 hours to 2 hours. Reduced reliability on third party technology by migrating to Google’s data center and distributed computing framework. Transitioned client-facing services from DoubleClick to Google AdWords eco-system. Managed $2B of Google’s $20B AdWords revenue within platform providing agency clients with ability to manage thousands of keyword ad placements through automated keyword bidding technology. Led technical initiatives during the sale of Performics SEM business to Publicis; provided evaluation and recommendation of physical and IP assets.

Chicago, Il, Us

About the company: American Imaging Management is a US-based medical imaging claims pre-approval and administration consulting company.I led the strategy to improve technical operations processes during a high growth period to increase the company’s appeal to larger corporations as it prepared for acquisition. I contributed professional and technical leadership to facilitate organizational change.DELIVERED RESULTS: Architected and oversaw implementation of controlled environments including dedicated QA, UAT, Load Test, and staging. Directed implementation of standard ITIL problem management process to identify root causes of production and release outages. Led evaluation and release of BMC’s Service Desk Suite tool to track incidents, problems, and asset management. Planned, evaluated, and purchased third-party performance and system availability tools. Implemented tools and processes for automated collection and evaluation of system performance and availability metrics. Established long-term disaster recovery plan to house and protect client-facing systems.

Chicago, Il, Us

About the company: SmithBucklin provides outsourced administrative, financial, meeting planning, and technical services to professional and trade associations.I returned to SmithBucklin as Director, Web Services for the IT Services Group after being sought out to lead and grow the technology consulting business unit following a private equity buy-out. During the transition, I led the strategy to grow revenue and profit, and expand the company’s breadth of technical business solutions provided to contract and full service clients.I worked for SmithBucklin previously as Division Business Manager of the IT Services Group from 1995-1999. I built this division from zero to $1.8M in 3 years.DELIVERED RESULTS: Exceeded revenue target by $1M, growing technology business unit from $3M to $4M in revenue during first year. Increased member engagement, decreased costs, and increased gross margin by automating services provided to clients.

Irving, Texas, Us

About the company: McKesson is a Fortune 50 corporation offering medical distribution and software supply.I supervised a team of internal and external software engineers delivering the platform’s design, development, and testing processes. I also managed system and database administrators to construct the physical and software infrastructure of McKesson’s first-ever hosted software services. I led the physical infrastructure re-architecture of all Resource Planning products to reduce total cost of ownership for client installations.DELIVERED RESULTS: Led effort and launched first-ever SaaS offerings for eSupply. Engineered and led premise-based physical server architecture and application installation plan to reduce total cost of hardware infrastructure by +65% for clients’ HRP product suite installations.

About the company: Ourhouse.com was an Ecommerce retail start-up partnering with Ace Hardware to sell hardware and home goods online.I managed a $10M technology budget. I designed and delivered infrastructure plans for $150M eCommerce start-up. I oversaw systems and database administrator teams to maintain ERP/CRM systems and the company’s website. I managed scalability and reliability for this seasonal business with 50% of its annual revenue captured during each holiday season.DELIVERED RESULTS: Created technical operations team, hiring and leading 17 employees, establishing clear roles and responsibilities to maintain primary and secondary data centers including telecommunications, networking, and server infrastructure. Renegotiated existing third party vendor license agreements to reduce annual licensing costs by $2M. Scaled systems 10x to maintain peak performance during critical holiday shopping season

Chicago, Il, Us

Originated Web Services/Technology Consulting practice. Managed P&L, revenue growth strategy, and team of 10 technical and service delivery professionals.• Grew new technology services practice group from $0 to $1.8M in annual revenue over 3 years.• Oversaw technical solutions delivery of internet-based email, web marketing, and applications to boost member communication efforts.

Chicago, Illinois, Us

Lokeren, Flemish Region, Be

Bachelor Of Science (Bs), Computer Science

Bachelor Of Science (Bs), Communications And Theater Arts