Mark Mcdonald

Mark Mcdonald Email and Phone Number

Digital Transformation - Product Management - Delivery - Agile - Leader @ Southern Glazer's Wine & Spirits
Mark Mcdonald's Location
Atlanta, Georgia, United States, United States
Mark Mcdonald's Contact Details

Mark Mcdonald personal email

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About Mark Mcdonald

I help companies extend or transform their digital presence. I am a Product Director that is comfortable leading multiple disciplines to deliver vibrant digital product solutions that transform organizations. Every great experience involves people, and we get in our own way of success. We have different skills, backgrounds, experiences and motivations that always collide in random ways. I build teams that work together to overcome these challenges to achieve our goals in the digital horizon.Digital Architecture, Agile Development, eCommerce, CRM, Content Strategy, Analytics, User Experience, Customer Behavior and Research, Social Media, and Digital Marketing: I understand what makes each of these platforms unique and how to bring them together.To be successful we must be agile, and quick and nimble. In the clock that measures success agile is working small, deployment on demand, two week sprints or less, automated testing, and feature toggle. I help create the best practices where agile can thrive.Finally, I know how to manage a budget. With any complex initiative there are going to be surprises that lead to changes in cost. It cannot be avoided. So the next best thing is to be able to forecast with high accuracy and provide stakeholders with the insight to make decisions as early in the budget cycle as possible. I can forecast the financial performance of digital programs to provide insight from the earliest stages of a program.

Mark Mcdonald's Current Company Details
Southern Glazer's Wine & Spirits

Southern Glazer'S Wine & Spirits

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Digital Transformation - Product Management - Delivery - Agile - Leader
Mark Mcdonald Work Experience Details
  • Southern Glazer'S Wine & Spirits
    Senior Director Digital Products
    Southern Glazer'S Wine & Spirits Nov 2017 - Present
    Miami, Florida, Us
    Lead full life cycle product development and management for the largest distributor of Wine and Spirits in North America. Work includes eCommerce, CRM, Analytics/AI, Search, and Digital Marketing. Know your customer. Assume nothing. Innovate. Test. Build what works. Introduced new revenue streams from new digital products, and ad revenue. The program started by standing up CRM, eCommerce, Analytics, and Content Management. Converted the development team from Waterfall to true agile delivery with 2-week sprints, deployment on-demand, DevOps, and automated testing. Lead multi-million dollar program integrating tier-one consultants, internal IT, sales, marketing and product development.
  • At&T
    Digital Product Manager
    At&T 2015 - 2017
    Dallas, Tx, Us
    Product Manager developing streaming product to replace set top box and other related initiatives for ATT.
  • Sapient
    Senior Program Manager
    Sapient 2011 - 2016
    Boston, Ma, Us
    Delivery Lead for multiple clients in Consumer Goods, Finance, and Medical. Senior Program Manager for 35M multi-year account. Improved company methodology to deliver target margin across 5 different accounts 4 years in a row. National SEO and media campaign. Content strategy, social media, content management, and web development. Content management system deployment.
  • Market Track
    Senior Director Of Product Management
    Market Track 2009 - 2011
    Chicago, Illinois, Us
    Led digital transformation for the companies core product suite. Established offshore development capabilities. Created first UX led design effort. Developed and managed product rollout strategy, training, and product adoption plan. Evaluated and selected architectural design for the product framework.
  • Razorfish
    Program Director
    Razorfish 2008 - 2011
    New York, Ny, Us
    Program Management for a variety of projects including eCommerce, web development, digital advertising, search engine optimization, web and media analytics, account planning, CRM, CMS, and program management. Responsible for managing multiple projects in parallel spanning both technical and creative resources. Project size ranged from 3.5M to 10M annually.
  • The Palladium Group
    Senior Director Of Product Management
    The Palladium Group 2006 - 2008
    Washington, Dc, Us
    The Start-up that didn’t make it. Acquired by The Palladium Group. Responsible for all IT systems and application development. Performance management using the balanced scorecard methodology. Implemented Salesforce, and SharePoint applications. Deployed comprehensive global infrastructure upgrade introducing MPLS network, disaster recovery, and system redundancy. Managed the deployment of a tier 1 data center. Implemented SAN and data synchronization between primary data center and disaster recovery site.
  • The Hackett Group
    Senior Director Information Technology
    The Hackett Group 2000 - 2006
    Miami, Florida, Us
    Digital Product Development. Transformed the company's lead product offering to a digital web-based product. Responsible for design, customer research, development and maintenance of the company's flagship product.

Mark Mcdonald Skills

Strategy Cross Functional Team Leadership Management Program Management Leadership Crm Project Management E Commerce Analytics Digital Marketing Digital Strategy Integrated Marketing Business Process Improvement Integration Entrepreneurship It Strategy Online Advertising Consulting Product Management Strategic Planning Social Media Marketing Business Intelligence

Mark Mcdonald Education Details

  • Georgia Southwestern State University
    Georgia Southwestern State University
    Marketing

Frequently Asked Questions about Mark Mcdonald

What company does Mark Mcdonald work for?

Mark Mcdonald works for Southern Glazer's Wine & Spirits

What is Mark Mcdonald's role at the current company?

Mark Mcdonald's current role is Digital Transformation - Product Management - Delivery - Agile - Leader.

What is Mark Mcdonald's email address?

Mark Mcdonald's email address is ma****@****bar.com

What is Mark Mcdonald's direct phone number?

Mark Mcdonald's direct phone number is +1 210 821*****

What schools did Mark Mcdonald attend?

Mark Mcdonald attended Georgia Southwestern State University.

What are some of Mark Mcdonald's interests?

Mark Mcdonald has interest in Human Rights, Arts And Culture.

What skills is Mark Mcdonald known for?

Mark Mcdonald has skills like Strategy, Cross Functional Team Leadership, Management, Program Management, Leadership, Crm, Project Management, E Commerce, Analytics, Digital Marketing, Digital Strategy, Integrated Marketing.

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