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Mark McIntire is an Innovative marketing/branding professional with a celebrated ability to build content and brand marketing strategy that creates buzz, builds audiences, demonstrates impact and drives revenue. Programs spearheaded by McIntire range from brand positioning and repositioning, to branded entertainment, to complex 360 marketing solutions that span the breadth of digital, linear, streaming, mobile and social screens.
Mcintire Consulting
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PrincipalMcintire Consulting Sep 2021 - Present
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Head Of MarketingFuse Media Inc. May 2019 - May 2021UsAs Head of Marketing, Mark McIntire leads the Consumer Marketing, Brand Creative, Corporate Communications, and Partnership Marketing teams across all distribution channels for Fuse and FM networks. -
Head Of Partnership MarketingFuse Media Inc. Jun 2018 - May 2019UsMark McIntire is Head of Partnership Marketing, a full-service integrated marketing and creative content group at Fuse Media LLC, leading all sales marketing and branded entertainment efforts across the Fuse portfolio. His is an innovative marketing team that develops and customizes insights-driven, music culture fan experiences for advertising partners, that distribute across all traditional, digital and mobile platforms. Under his leadership, Fuse has launched partnerships with leading industry voices such as #SeeHER and ALMAs, and developed a suite of breakout products for all client groups. McIntire is also responsible for all marketing, and positioning strategy for the sales divisions of Fuse LLC. -
Principal, Media And ContentSnap Nyc Jan 2016 - May 2018On site and off site consultant advising advertising agencies, networks and start-ups on go-to-market, revenue generation, press and digital content marketing strategies. Clients include: Roker Media – Chief Marketing Officer for the live streaming division of Roker Entertainment. Oversaw content marketing, audience generation, publisher relationships, advertiser communication, and brand partnerships for the inaugural slate of original and co-branded programming. M Squared Entertainment – Negotiated sponsored content programs with Johnson and Johnson, Unilever, Walmart and AT&T for the nationally syndicated nightly entertainment show Celebrity Page.Univision – Advisor on the 2016 Upfront positioning and presentation strategies for El Rey Networks, a two-year old brand fronted by Hollywood legend Robert Rodriguez. Media Storm – Launch consultant for video digital imaging insertion technology.
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Senior Vice President VelocityViacom Media Networks Nov 2012 - Dec 2015New York, Ny, UsCreated Velocity Enterprise Accounts, an 8-person client facing swat team charged with being the single IM client and agency contacts for the largest portfolio level accounts. Team members managed the internal teams to ideate and coordinate the creation and implementation of 360 branded content and integration programs across MTV, MTV2, Vh1, CMT, Logo, Nick@Nite, Spike, Comedy Central and TV Land. -
Senior Vice President Integrated Marketing Vh1/LogoViacom Media Networks Mar 2004 - Oct 2012New York, Ny, UsLed the Vh1 and Logo Integrated Marketing Departments charged with creating opportunities and ideas that generate revenue and client growth for Vh1, Vh1 Classic, Palladia and Logo. The team delivered more than 250 promotions annually, generating more than $800MM in revenue. -
Group Vice President Marketing Vh1Viacom Media Networks May 2000 - Mar 2004New York, Ny, Us• Led the Integrated Marketing team for Vh1 Brands and created Vh1 Event Marketing. Integrated teams had responsibility for all advertising sales-related marketing programs; including on-air and digital in-show scripted, co-branded, and custom executions; off-air partnerships and movie studio co-promotion. -
Vice President Ad Sales Marketing Vh1, CmtViacom Media Networks May 1996 - May 2000New York, Ny, UsBuilt new integrated marketing departments for Vh1 and CMT, redefining goals and streamlining the sales/marketing internal and external relationships. Served on the Executive Committees for Vh1 and CMT, advising on programming, content and revenue opportunities. Oversaw Vh1 and CMT participation in all Viacom Media Networks cross-promotion platforms. Created trade communication for Vh1 and CMT.Partnered with senior sales management to create marketing opportunities that helped drive annual sales revenue increases of more than 25% per year. -
Vice President Marketing, Fx Networks20Th Century Fox Television May 1994 - May 1996
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Vice President MarketingPacific Design Center Jan 1990 - Mar 1994West Hollywood, Ca, Us
Mark Mcintire Skills
Mark Mcintire Education Details
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Baylor University - Hankamer School Of BusinessMarketing
Frequently Asked Questions about Mark Mcintire
What company does Mark Mcintire work for?
Mark Mcintire works for Mcintire Consulting
What is Mark Mcintire's role at the current company?
Mark Mcintire's current role is Content Marketing Strategy | Board Member | Advisor.
What is Mark Mcintire's email address?
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What is Mark Mcintire's direct phone number?
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What schools did Mark Mcintire attend?
Mark Mcintire attended Baylor University - Hankamer School Of Business.
What are some of Mark Mcintire's interests?
Mark Mcintire has interest in Education, Arts And Culture, Environment, Economic Empowerment.
What skills is Mark Mcintire known for?
Mark Mcintire has skills like Consumer Marketing, Internet Promotion, Content Integration Strategist, Integrated Marketing, Digital Media, Marketing, New Business Development, Digital Strategy, New Media, Advertising, Television, Digital Marketing.
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