Mark Robinson Email & Phone Number

London, England, Gb

London, England, United Kingdom

Project consultant working on integration project with Marketo and Salesforce for two brands.

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Championed digital marketing activities across the group including managing the day-to-day running of campaigns, managing content, social, and email marketing activities, and responsibility for the group digital presence including on social and web channels.Marketing Automation & Technology:- Championed On24 webinar technology across the business.- Streamlined marketing workflows by successfully onboarding Marketo and using its capabilities to automate several common tasks.- Prior to Marketo go-live, continually looked for ways to utilise existing systems in more efficient ways, often using Zapier to automate workflows.- Utilised existing automation platform (Watson) to build nurture and automated campaigns, particularly around events and webinars.Website Management & SEO:- Improved overall SEO for group sites seeing over 83 industry specific terms move up to rank first place. This lead to a 10% increase in organic traffic YoY.- Improved conversion rate and website UX to drive an increase in marketing pipeline from organic search of over 550% from H1 2019 to H2 2019.- Evaluated proposals new group website and presented these to the CEO for consideration. Currently managing this as part of an overall group rebrand and digital refresh project.Social & Content Marketing:- Implemented social media strategy focused around thought leadership written across the business. Introduced automation tools that enabled content to be reused. This strategy saw the number of engaged followers increase month-on-month by 30%.- Championed content marketing strategy, including content audit and refresh of existing thought leadership assets, rebuild of the blog and event section of the website, and ongoing proof-reading and publishing responsibilities.Other:- Worked with the operations team to ensure the successful rollout of Bullhorn for Salesforce CRM including Marketo integration and online training modules specific to our business.

Melbourne, Australia

Championed SEO, SEM, PPC and all B2B Marketing Activities and drove digital transformation across the business. Responsible for managing an external client and transforming their lead generation activities from traditional cold-calling into the digital space. Managed website, landing pages, artwork and written copy as well as reporting, analysis and day-to-day communications with the client.Social:- Creation and management of lead generation campaign to drive signup and app downloads.- Doubled the size of the panel from 5,000 to 10,000 members over 6 months whilst significantly reducing churn- Demonstrated the effectiveness of paid social and remarketing to reduce CPA from >$100 to <$25.- Managed company LinkedIn and trained business development staff in how to use social selling techniques.Website Management: - Creation and ongoing management of three company websites and one external website in WordPress including design, written content and live-chat functionality, including landing pages for PPC and Paid Social.- Reduced Bounce Rate of CDM Direct website from >70% to <45% in less than 3 months.PPC:- Optimised existing AdWords campaigns to see a 50% drop in CPC and a 20% overall drop in cost per lead and an increase in CTR by over 300%Other:- Account Management: Regularly attended meetings with clients to scope how digital marketing services might support their individual goals.- Copy Writing: Wrote regular blog posts for the company to be shared on website and social channels.- Adobe Suite: Worked on complete redesign of proposal documents and assisted on presentations for several large accounts, helping to win work with several large international companies.

Melbourne, Australia

Introduced a digital marketing strategy across the business and oversaw significant growth, leading to sell-out events, a 50% increase in turnover and the venue winning Most Popular Venue. A key component of this strategy included engagement with patrons whilst inside the venue and re-engagement in the week immediately following a visit.Social- Setup and ongoing management of all social platforms, including content calendars and paid social campaigns, seeing growth of 12,000 on Facebook over 3 years and Instagram to 3500 organically in under 12 months.- Drove patron engagement through in-venue activations and through remarketing to encourage return business.Website Management & SEO: - Designed, built and maintained website for the business using the WordPress platform, replacing generic ‘brochure’ website with weekly content updates, improving search engine rankings and increasing return traffic.- Introduced an online ticketing platform for events and VIP experiences, which allowed the venue to add additional shows with demand, increasing overall turnover.EDM, SMS & Database Management- Introduced tailored EDM and SMS campaigns utilising data collected in venue and from online ticket sales.- Grew venue database from 1k to over 10k in less than 12 months.Other:- Adobe Suite: Responsible for all graphic design and video production for marketing and in venue, including video and audio production as part of events and shows.- Brand Management: Built and maintained a strong community feel among our regulars and ensured that the venue itself was a much-loved part of the local community.- Budget and analysis responsibilities to identify which events and marketing activities provided the greatest ROI.

Melbourne, Australia

• Provided DJ services two nights a week.• Knowlege and understanding of the crowd saw the role expand beyond simply providing DJ services and into providing marketing and promotion services as part of the management team.• MC work and production of floor show audio/visual supports.

Melbourne

• Implemented projects and initiatives within the GIO Melbourne Call Centre to reduce cost, improve engagement and streamline processes• Strong focus on data collection and analysis.• Worked closely with the management team providing support functions.

Melbourne, Australia

• Provided SME support to designated teams in the call centre, offered training, supervised compliance activities, and provided supervision in the absence of the Team Leader.• Well known as a system specialist with the highest level of delegation.• Initiatives piloted in my team were frequently rolled out to the whole of the Melbourne Centre and other centres around AustraliaMajor achievements included:• Was the Product and System Support Officer for the GIO PI Service Team of the Year in 2005• Implementation of a major project to streamline the centre’s taxi vouchers ensuring significant ($2m/year) savings by sharing employees travelling down the same arterial route in the same vehicle.• Saw my day team become the top sales team in the centre – the first day team to achieve this. (Traditionally night teams would take this honour as the sales call centre would close at 8pm and divert to the night teams in the evening).

Melbourne

• Provided inbound service to insurance customers with a sales focus.• Frequently recognised as a high-achieving consultant who would go beyond the expectations of the role• Called upon to perform higher duties and provide system support to peers and superiors.• Created a ‘Comment Generator’ tool with a simple point and click interface which improved call handling time.

Master Of Architecture (M.Arch.)

Bachelor Of Environments (B.Env)

Bachelor Of Engineering