I pondered retirement after selling Kudos Data Solutions but I'd be bored! So after a few months of consultancy for end-clients and agencies, Go-Live Data stood out to me. Their vision of the combination of technology and data to deliver B2B marketing and sales campaigns is refreshing and innovative. With a focus on long-term, brand-driven communications, we are combining traditional marketing approaches with the latest in tech and data. The result? Sales growth for our clients and increased brand awareness.Your next B2B customers are in Go Live Data Universe. My job is to help you find, target and recruit them. I've worked in the data industry since the year dot and in most sectors so I use that experience to spark off ideas. Some ideas are obvious, some are clever, some are bonkers! But there is no such thing as a bad idea. So if you need new customers, or to retain them, give me a shout - I love a challenge!Like my Hospitality client who needed to rebuild their business after COVID lockdown. I identified the pubs, clubs and hotels who had outdoor areas (they were the first to be allowed to open to the public) and my client was able to proactively market to them, in advance of opening up. It worked! We then targeted the rest of the sector, based on the capacity of each property (floor area / 2m distancing rule = number of people). This prioritised approach worked brilliantly.Or my Facilities Management client who targeted businesses based on the size of their car park - more car park spaces = higher propensity to buy. This gave them the highest response rate of any campaign, ever!Or my Fuelcard client where we built a prospect database from a combination of fleet complexion (cars/LCV's/HGV's), fleet size, fleet type (leased/owned/grey), number of employees and car park size. Yep that worked a treat too!Get in touch if you want a refreshing change or just a chat

I'm providing various marketing consultancy services to clients and agencies who want to improve their use of data & technology to drive sales and marketing activities. From BPM to insight & segmentation; data sourcing to data operationalisation

UPDATE - the band have been signed by a management company, so watch out for the new website, videos and audio. 2024 is promising to be an interesting year for us.I love music. From classical to techno, blues, country, rock, indie, metal, reggae. And sometimes (occasionally) even pop. I've had a dream for a few years of a live band playing House music, so lockdown gave me the chance to set up the Ibiza-Project. Online collaboration led to working with various musicians and once Boris let us practice IRL, the band was born. We're now gigging regularly across the UK.. We offer a unique experience - classic House tunes that you can't help but dance to. The Ibiza-Project is an immersive, all-senses, full-on party experience. More than just a band. Beachwear optional!Available for weddings, parties, birthdays, corporate events, festivals (even funerals!) See www.ibiza-project.com

I was Director at Data HQ for 4 years, working to integrate my agency, Kudos Data Solutions and working with clients old and new.

Bringing Back The Boogie...The Messengers was my first semi-pro band. We played a range of styles and had regular bookings around South Yorkshire plus various private events. With a heavy heart I left The Messengers because my latest band (The Ibiza-Project) takes up all my music time.

I set up Kudos because I felt there was a gap in the market for a small boutique agency with experience across all facets of data marketing. Plus I could work from home and spend more time with my family. I built a fantastic team who really did know our data, insight, technology and compliance stuff. But most of all we loved our people stuff! Coming from the client-side, we understood the pressures our Clients faced. And we loved talking, understanding and working with our Clients to create and deliver solutions. But we would try and roll up our sleeves and have some fun along the way. We didn't posture and pose, we just delivered great services. Our mantra was Friendly, Professional, Approachable, Knowledgeable. I sold Kudos to Data HQ Ltd in 2020

As a Board member of the Qbase Group, I was responsible for developing and delivering the business strategy to ensure growth and profitability. I managed the Qbase Direct division of the Group, providing the following services to a range of charity, B2B and B2C clients:1) Data strategy & consultancy;2) Data sourcing and list broking;3) Data enhancement;4) Customer & Supporter Journey development;5) Business Insight;6) Project management;

I set up Qbase Direct to help clients with all aspects of data marketing and sales generation. Our services included:- Data Sourcing & List Broking;- Data enhancement;- Business Insight;- Business Insight Tools & Systems;- Emarketing;- Data Strategy Development;- Data Management;- Data Processing;- Business Consultancy

I was responsible for the Account Management, Sales and Analysis functions of Qbase. When I first joined Qbase, it was to develop a range of analytical services (Qbase Analytics). Having successfully done so, we merged Qbase Analytics with Qbase Data Services.

Responsible for all marketing (above and below the line), database systems, data analysis, retention and recruitment. This was a greenfield site set up of Jewson's catalogue and online business - I was the second employee. We won 5 awards in the first year at ECMOD, (European Catalogue and Mail Order Days), including Best New Business, Best Catalogue, Best Spin-off Business, Best Off the Page Campaign and Best Start-up. By the end of year 2, we were at breakeven with a turnover of £5 million. It was a busy time!

Moving to Doncaster, I worked at Neat Ideas, (bought by Staples) the mail order business supplies company. I was recruited as Database Manager, responsible for setting up the database systems, recruiting a database team and managing all aspects of retention and recruitment. I was promoted to Marketing Manager, responsible for all aspects of Marketing and for the development of "best practice" marketing for two acquisitions in France and Germany. I reported directly to the Vice President, Global Marketing at our parent company - The Reliable Corporation, based in Chicago, USA. Reliable were ultimately owned by The Boise Cascade Organisation.

I spent 2 years in London, working for Action Computer Supplies, (sold to Insight) - a leading mail order supplier of hardware, software and IT consumables. I was responsible for database marketing and the loyalty program

I joined Securicor as Assistant Product Manager, where I was involved in all aspects of Marketing, including advertising, direct mail, sponsorship and PR. I took on responsibility for the development of the database, developed and hosted by a third party agency.

What an experience this was. I would clean the theatres after an operation and it was often messy! I also got to see first-hand the reaction of the medical staff after good and bad operations. Respect.