Mark Ross-Smith Email & Phone Number

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My

Singapore, Singapore, Sg

We create loyalty customer acquisition technology products for the next generation of high-value travellers. Our clients include 27 of the world's largest airline, hotel, and retail brands.Everyone on our management team has run an airline loyalty business. We create the products that loyalty programs need to capture the next generation of high-yield travellers.

Hong Kong, Central, Hk

The resource that loyalty program owners read to learn how world-leading loyalty programs work.More than 2,000+ airlines, hotels, OTAs and travel industry professionals subscribe to Travel Data Daily, including major airlines, hotel chains, airports and ecosystem partners.Travel Data Daily & Mark's publications have been featured on Skift, CNN, Executive Traveler, The Economist, BBC, South China Morning Post, Daily Mail, The Age, Financial Times & Data Science Central.- The Travel Loyalty Report 2020, downloadable at https://www.traveldatadaily.com/loyaltyreportAll publications and interviews on big data, loyalty and business intelligence at http://www.TravelDataDaily.com

Haywards Heath, United Kingdom,, Gb

Airline Loyalty Industry Expert & Keynote Speaker.Throughout my career, I've put in place strategies that have generated hundreds of millions of dollars for global airlines and loyalty programs using commercial insight and data analytics. As a global airline loyalty thought-leader, my role is to equip airline management and loyalty teams with the knowledge to unlock new revenue streams, drive the loyalty businesses forward, and ultimately improve the customer experience. Recent Speaking Engagements:Speaker - Stifel Transportation & Logistics Conference - Miami, USAModerator - Aviation Festival Singapore, SingaporeSpeaker - Data & Loyalty - Points of Difference, SingaporeSpeaker - Airline Loyalty/Big Data - Loyalty Summit, New YorkSpeaker - Mega APAC Loyalty, Kuala Lumpur, MalaysiaSpeaker - Analytics Leader Summit, ManilaSpeaker - Loyalty Summit, LondonSpeaker - Loyalty & Rewards Conference, Nicosia, CyprusSpeaker - Langkawi Social Media Week, Langkawi, MalaysiaSpeaker - Future Travel Experience Expo, SingaporeSpeaker - Passenger Loyalty China Summit, Shanghai, China

Sepang, Selangor, My

Leading the team of 24 in the loyalty division to serve the millions of airline loyalty members. Enrich team is responsible for Loyalty Marketing, Partnerships both airline & non-airline, Member Engagement, Systems, Operations & Finance. • Responsible for P&L of Loyalty• Massive revenue growth during my tenure• Implemented and launched new high revenue initiatives• Launched a record number of new loyalty partners in 12 month period• Massive incremental airline ticket sales via data insights and loyalty marketing• Multiple award-winning loyalty marketing campaigns• Speaker at multiple industry events on loyalty & big data• Launched airline loyalty training program for cabin crew• Appointed as Malaysia Airlines Oneworld ‘Loyalty Champion’• Developed other high-value initiatives which are yet to come to marketUnder my leadership, Enrich achieved significant financial and non-financial success, including the most successful & profitable years in the history of the airline.

Hong Kong, Hk

For consumers, rewardbase connects mobile subscribers with access to instant, free mobile recharge top-up, frequent flyer miles and high-value virtual rewards. Connectivity to 113 countries on more than 300 mobile operators, rewardbase has worldwide coverage to the largest networks to facilitate prepaid recharge top-ups at no cost to members. For Mobile Network Operators, rewardbase is a powerful data-driven performance platform to drive new mobile subcribers, increase network ARPU and reduce churn. The sophisticated social data intelligence collected enables rewardbase to understand human behavioral data and use it to drive actionable insights. The major benefit of the data insight is influence over which mobile network a rewardbase chooses to remain connected with.Major telcos we are driving recharge credits for include: AT&T, T-Mobile, Telefonica, Verizon, Orange, Axiata, Vodafone, Aircel, Airtel, China Unicom and more. Major frequent flyer loyalty program partners including Virgin America Elevate and Alaska Mileage Plan.

Reporting to the CEO, I lead the product development.StayAngel created machine learning models and data algorithms that can determine the maximum price a guest would pay for a hotel room before they make a booking. Through the algorithm based business intelligence, StayAngel, generated more than USD $1M in new revenue for Hilton Worldwide in 2015 from fewer than 30,000 room nights.Key Outcomes:- Generated USD $1M of new revenue for Hilton in 2015 - USD $4M of room night value processed through StayAngel in 12 months with less than 1,000 paying users.- Designed and engineered loyalty program to support all hotels and all OTAs- Developed industry leading scoring mechanism to rate individual guest profiles- Amadeus Next and StayAngel partner to enhance travel industry solutions- Platform supported hotel bookings through Hilton, Starwood, Hyatt, IHG, Shangri-La, Marriott, Accor, Wydham and all major OTAs such as Expedia, Ctrip, Booking, Agoda and Priceline.Closed StayAngel in 2016 - https://e27.co/stayangel-shutting-will-cost-hilton-millions-20160407/

SMSFun is Australia's largest youth social network with a strong focus in the mobile space. We help cultivate relationships between major brands and mobile consumers through a social network platform.The business focus is on strengthening relationships between mobile operators and subscribers using our online properties to drive new acquisitions to telcos in high volume and at low cost. Each year, the SMSFun network of sites can help Australian MNO and MVNOs generate 10,000's of new customers and increase ARPU for existing mobile subscribers and improving loyalty.Key responsibilities:- Commercial Innovation & Strategy- Product dev oversight from ideation to delivery- Identify & exploit new high revenue opportunities- Mergers & Acquisitions to benefit SMSFun groupAchievements:- Increased revenues 30% - 400% year on year from 2006 - 2012- $20 PA/MAU, Highest ARPU of any free social network globally- Delivered over $35 million of new revenue to Singtel Optus in 2012- Developed & executed successful customer acquisition marketing strategy (4% of all new Optus Prepaid customers attributed to SMSFun in Q1 2012)- Created Loyalty strategies that increased ARPU of Optus customers on SMSFun by 13%- Successful acquisition of 6 competing businesses during tenure as CEO- Drove customer acquisition growth of SMSFun to over 750K memberships- Acquired businesses: mobux.com.au, yakedi.com, freesmsmate.com.au and fonetastic.co.uk (1.2million subscribers).- Scaled the business through commercial innovationMajor clients included: Singtel Optus, Telstra, Vodafone, Virgin Mobile, Warner Bros, Paramount Pictures, Pepsi, Mastercard, eBay, Bigpond, Ninemsn/Mi9, ANZ, LG, Dell, University of Queensland, Three Mobile, Clearasil and Careerone. Built the business up to 750,000 Australian members, over 100 million sms sent and generated millions in annual revenues.**** Exited through trade sale in July '13. SMSFun is now part of CrowdMobile (ASX:CM8)

Wilston, Queensland, Au

Headed up all internet operations for both internal and external businesses.Helped the team forge many new entrepreneurial ventures from concepts, building them up through the development and online marketing strategy. Our team developed in excess of 100 digital properties.Overview of core responsibilities:- The growth of headcount from 2 to 90+- Responsible for overall P&L- Commercial strategy - Managing business operations to meet objectives and financial goals- Divested business into a new digital product (SMSFun), which I later spun off as its own entity and was the founding CEO.

• Responsible for creating new revenue opportunities• Liaising and managing with key stakeholders both domestically and internationally• Created and developed one of the most profitable value-added member systems, now used by many web billing companies around the world.• Important roles in many high profile company web projects• Created in-house churn reduction management system (one of the first in the world)• On the ground marketing and digital promotion in USA• Created a robust, intelligent hosting solution for email marketing that lowered associated risks for publishersThis role was so broad in aspects that encompassed many technologies and sub-businesses, including: domain name trading, fraud risk mitigation technologies, web hosting, churn management and upsell scalability programs. *** Exited via trade sale in 2004

• Lead web architect for member products• Manager of member retention division• Integration of merchant billing operations and valued-added services for members• Important roles in many high profile company web projects• Created in-house churn reduction management system (one of the first in the world)I had the opportunity to work my way from the ground up, and as such I had a high understanding of any project that I managed, being able to effectively motivate and monitor the people who were working with me.

Web developer, responsible for creating and maintaining various websites in a portfolio of over 200 web properties.- Creating of new high traffic web portals- Search Engine Optimization- PHP, MySQL development

Big Data & Social Analytics

Graduate Certificate, Business & Entrepreneurship