Mark Roth Email and Phone Number
Product Leadership. Empowering Agents of Social Change. Entrepreneurial Insights and Action. at
@
Sinergi Media Inc
Mark Roth's Location
Greater Chicago Area, United States, United States
Mark Roth's Contact Details
Mark Roth work email
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Mark Roth personal email
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Mark Roth phone numbers
About Mark Roth
A strategic, tech-savvy leader, spearheading customer-centric solutions in the form of digital products, platforms, and mobile applications. Expertise pioneering new products from ideation to execution, utilizing a balanced approach to product management that harnesses both strategic and tactical skills. Known for leading the product lifecycle from 0-1, leveraging data analytics to navigate chaos, drive growth, and sustain cost efficiencies. Scales operations as a servant leader, coaching and building team leadership. ★ Thriving as a pioneer in every era of internet innovation by continually learning and exploring areas such as digital transformation, product development, software engineering, media publishing, marketing, advertising, customer acquisition, and behavioral analytics. ★ Passionate about fostering collaboration and empowering individuals through technology, I serve as a strategic thought partner and advisor to senior business executives. ★ I am equally comfortable when working with engineers, data scientists, marketing professionals, and creative designers. Together, we innovate, develop business strategies, identify actionable opportunities, and build intentional cultures to foster growth.
Mark Roth's Current Company Details
Sinergi Media Inc
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Product Leadership. Empowering Agents of Social Change. Entrepreneurial Insights and Action.
Mark Roth Work Experience Details
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Digital Strategy + Product ConsultantSinergi Media Inc May 2024 - Present
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Lead Product Manager, Enterprise Monitoring And FeedbackHumana May 2019 - Mar 2024Louisville, Kentucky, UsFulfilled directive from CEO to equip Humana’s most critical employee-facing applications with a custom platform for user feedback. Provided product management strategy, product roadmaps, user research, UX design, analytics, reporting, and enterprise thought leadership.Supported Humana's Agile and DevOps transformation by leading cross-functional initiatives for the Enterprise Observability team. Advised business leaders to develop effective strategies on matters of feedback & Application Performance Monitoring (APM). • Enabled multimillion-dollar cost saving improvements and product innovation by onboarding, training, and supporting 60+ products. Partnered with cross-functional product teams, guiding by influence. • Led the enterprise rollout of new capabilities to activate Real User Monitoring (RUM), digital business analytics and visualize key user journeys for internal and customer-facing products. • Served as enterprise thought leader on the business value of measuring digital experiences with behavioral analytics and qualitative user feedback. • Accelerated improvements in Employee Experience (EX) and Customer Experience (CX) with a focus on driving adoption of Digital Experience Monitoring (DEM) and qualitative feedback loops. -
Head Of ProductHomehero Jan 2019 - May 2019Louisville, Ky, UsPre-launch, early stage startup innovating within the disruptive growth taking place for aging adults and non-medical home care. In a contract role, I worked directly for the CEO/founder and the President. * HomeHero tested a new venture called Family Directed as a marketplace for clients to directly hire, manage and pay for home care without an agency middleman.* Facilitated a Product Roadmap with multiple stakeholders. Created Marketing Plan, Go-to-Market strategy and launched a new website. including identifying vendors. -
Vice President Of Innovation & Business DevelopmentInterapt Jan 2017 - Oct 2018Louisville , Kentucky, UsAt Interapt, I served as a strategic partner to business leaders to identify, evaluate, and develop opportunities for new products and mobile software applications. In Business Development, I successfully delivered over $2 Million in client services. As a leader of the technology services team, I initiated a tighter focus in product development, built up our professional services team capacity, installed new processes and methodologies. I joined a management team with an opportunity to transform Interapt by developing new business models and building an intentional culture around shared values as we grow rapidly. Our mission was to transform clients and empower humans through technology. Interapt's social impact is delivered through a nationally recognized training program followed by on-the-job apprenticeship. We created economic opportunity for low-income communities by teaching key skills for the modern technology workforce. -
Innovation & Growth ConsultantClareo Partners Oct 2016 - Jan 2017Fort Lauderdale, Florida, UsLed the Technical Product Management on a high value client project to design, curate, and facilitate different multi-day Insight and Ideation programs for a global mining company. Responsible for technical communications & served as liaison to potential solution providers. [Contract Position] Clareo is a global strategy consulting firm designed to drive growth and innovation for its clients. -
Digital Strategy Consultant, Product Development LeaderSinergi Media Inc Nov 2015 - Jan 2017Delivered innovation and led product development efforts as a consultant for C-level executives. Directed marketing & branding, business development, and digital media strategies.Representative projects include:* PRODUCT DEVELOPMENT / MARKETING @ BUSINESS INTELLIGENCE - Led initial product design and architecture for components of a new Business Intelligence (BI) platform focused on Big Data & CSR sustainability metrics. Consulting a BI professional services firm and their Fortune 500 clients.* GENERAL MANAGER @ eCOMMERCE - Improved profit margin by strategically using analytics to reduce ongoing expenses, reduce staff, and identified a partner to outsource the technology platform. Optimized marketing activities and content calendar, and implemented improved metrics. General process improvements designed to scale the eCommerce P&L for a fashion business. Served as interim General Manager.
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Vice President Of Digital ServicesSee3 Communications Nov 2013 - Nov 2015Chicago, Il, UsVP of Digital Services (Jan 2015-Nov 2015) at See3, a leading provider of digital services to the nonprofit community. In addition to my ongoing P&L responsibilities for digital services, I led Product Development to bring creative & technical solutions to the nonprofit marketplace. Served as a subject matter expert and thought leader regarding the strategic use of technology by nonprofit organizations.• Developed go-to-market strategies, business models, marketing and sales for two new product launches and re-architected an existing product for a mobile-first world. • Created and delivered webinars, blog articles and social media content.Director of Web Services (Nov 2013-Jan 2015) - I led the Web Services team (later renamed Digital Services) to identify and expand into new service areas; established project teams; oversee project delivery and client satisfaction; account management; project and overall profitability analysis.• Recruited and maintained a fresh network of freelance associates to augment our project teams.• Implemented process innovation and management for project teams including over twenty (20) in-house staff, consisting of software developers, project managers, quality assurance, User Experience (UX) and User Interface (UI) designers, marketing specialists, writers and more.• Implemented and administered company migration of email and infrastructure from Hosted Exchange to Google Apps for Work (email, docs, calendars, etc.) -
Director Of Digital MarketingSync360, Inc. Mar 2012 - Nov 2013I led the Digital Marketing practice and managed technology aspects of projects for Sync360, a full-service strategic marketing and advertising agency. • Led Digital Strategy for a physician-owned healthcare organization during a rebranding and an initial communications audit. In the rebranding project, I directed the consolidation of over 35 disparate websites, multiple Social Media profiles, and more than 7 operating divisions into a comprehensive and strategic online presence. • Managed the website development, SEO, Analytics, and Advertising for high profile clients in the healthcare industry. • Setup and administrated Google Apps For Work (mail, calendars, docs, chat, etc) for the agency infrastructure. -
Marketing, Digital Media & AdvisorImpact Engine Venture Accelerator Oct 2011 - Dec 2012Chicago, Illinois, UsParticipated as a member of the founding team of advisors and managed digital operations for outreach and communications until staff were hired. Assisted in public launch of Impact Engine by leading development of the website, creation of initial press release, standardizing branding, social media outreach and integration of various technology systems (CMS, CRM, Email, Eventbrite, etc). -
Director Of Interactive Product DevelopmentChicago Sun-Times Media Jun 2009 - Jun 2011Chicago, Illinois, UsDeveloped and managed rollout of new revenue opportunities including: Search Engine Marketing, Low-cost Video Creation, Email Marketing and Group Coupons/Daily Deals. Identified undeveloped audience needs and created content products utilizing third party vendors and available software products.• Managed a high volume of Business Development activity for advertising, editorial and technology opportunities.• For each product launch, managed process for vendor selection, financial modeling, marketing strategy, sales training, and development of sales & marketing collateral.• Identified and negotiated relationships and managed outside vendors for Video, Mobile, Email, SMS Text Messaging, Analytics, CDN, Ad Servers, Classifieds, Directories and various content management solutions. -
Director Of Interactive Media Services & ProductionChicago Sun-Times Media Aug 2008 - Jun 2009Chicago, Illinois, UsAs a publicly traded company and during bankruptcy process, I managed an annual budget of over $4 million including responsibility for the daily operations of over 50 newspaper web sites such as Suntimes.com and RogerEbert.com. Average monthly traffic was over 50 million page views and over 8 million unique visitors. Chicago Sun-Times website regularly ranked in top 20 of all U.S. newspaper websites. I directly managed 18 full-time Developers, Operations/Infrastructure, Project Management, Creative, and Front-End production staff. Managed various contractors and recruiters.• Reduced both fixed and variable costs across the department, including working with internal stakeholders to outsource Application & Infrastructure Support.• Implemented a Project Management Office (PMO) and Change Control procedures for software development projects.• Significantly reduced incidents of system downtime by leading various teams to diagnose and fix critical application and infrastructure problems.• Worked with multiple teams across the company to identify and launch strategic initiatives, bringing new platforms and systems into production. ---- Projects included Yahoo! APT ad server integration, Monster.com classifieds partnership, new video and mobile content systems and development of breaking news alerts via email or mobile text message.
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Director Of CenterstageChicago Sun-Times Media Jul 2006 - Aug 2008Chicago, Illinois, Us• Directed operations of Centerstage and grew the organization’s operating budget 6x as we integrated with the Sun-Times News Group.• Managed 2 full-time editors, several part-time staff and over 30 regular freelance contributors.• Directed the integration of Centerstage’s editorial content into regular publication of Chicago Sun-Times newspaper.• Developed and launched system to power the “Jump-2-Web” project for Chicago Sun-Times newspaper & suntimes.com website to provide online bridge for articles to drive readers online for additional information and directory listings.
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Owner, Digital Advertising Technology + ProducerSinergi Media Inc Jan 1996 - Jul 2006Sinergi Media is my own boutique agency serving as a vehicle for consulting projects. I provided Content & Media Strategies, Marketing & Branding Services, Product Development leadership and Digital Strategy. Representative projects include:* I founded a co-operative Local Online Advertising Network for a group of Chicago media properties. Clients included MTV and American Express. I setup our own Advertising Technology, server and software (open ads) and handled sales efforts to a pipeline of agencies and brands. * As a consultant, I lead the marketing and digital efforts for a startup media organization building a Television network and online portal to promote charitable giving to nonprofit organizations.
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Co-Founder, President + Chief Marketing OfficerCenterstage Media Llc Nov 1995 - Jun 2006I had the honor to become one of five founding partners responsible for the successful startup of Centerstage Chicago in 1995 and subsequent acquisition in 2006 by the Sun-Times News Group.• Grew monthly website traffic to 400,000+ unique visitors & 2 million+ page views.• Negotiated a content license agreement and managed the publication of Centerstage’s content into a 20-page weekly publication of the Chicago Sun-Times newspaper.• Developed new online revenue models such as premium directory listings, enhanced event profiles, contextual ad targeting and advertorial. Developed revenue partners and various relationships for ecommerce affiliations. • Managed a full-time sales person, several part-time editors and over 15 regular freelance contributors in a “virtual office” environment.
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Business Development ManagerTechsoup.Org Sep 2000 - May 2001San Francisco, Ca, UsReported directly to the Founder & Executive Director of TechSoup/CompuMentor in a new role expanding the library of donated & discounted software titles available to not-for-profit organizations. • Negotiated the donation of Dreamweaver web design software and a new partnership with Macromedia.• Envisioned and produced an advertising campaign leveraging donated ad banner creative and impressions to raise traffic. Resulted in increased web traffic by 300% and over $2,000,000 in donated advertising space. Dozens of companies contributed pro-bono advertising capacity. -
Technical Producer, Project EngineerIxl (Now Razorfish) Sep 1997 - Oct 1998New York, Ny, UsI joined the leading interactive agency known as CCG://Online in Denver, which was later acquired by iXL in 1998. I was a dedicated resource to two of the firm's top clients during my employment. During the iXL acquisition, our team's manager departed and I took on more managerial responsibilities as well as acted as technical liaison with the parent company until a CTO could be hired.MAJOR LEAGUE BASEBALL- COLORADO ROCKIES- My role was Project Engineer (Lead Tech) and I was responsible for the technical web development of the Colorado Rockies Major League Baseball team's first web site on Microsoft NT with IIS 3.0, ASP, MSSql and Allaire Cold Fusion. (www.coloradorockies.com)UNIVERSAL STUDIOS FLORIDA / UNIVERSAL ORLANDO- As Project Engineer, I managed the technical aspects of web design for a complete overhaul and redesign of Universal Studios Florida's flagship web site as well as the creation of the new branding initiative of the day, Universal Orlando. We used Solaris, Perl, and Informix Universal Server and at the time, this was one of the first mainstream implementations of Macromeda Flash for primary site content. (www.usf.com)
Mark Roth Skills
Website Development
E Commerce
Social Media
Technology Management
Digital Strategy
Content Management
Thought Leadership
Start Ups
Web Design
Digital Media
Business Development
Web Development
Web Analytics
Rapid Prototyping
Experience Design
Digital Marketing
Advertising
Integrated Marketing
Strategic Planning
Fundraising
Strategy
Organizational Effectiveness
Usability Design
Online Advertising
Entrepreneurship
Marketing
New Business Development
Nonprofits
Creative Strategy
Cross Functional Team Leadership
Product Management
Permaculture
Non Profit Communications
Social Entrepreneurship
Social Media Marketing
User Generated Content
Sem
Email Marketing
Ui Design
Non Profits
Business Strategy
Strategic Consulting
Management
User Interface Design
Product Development
Marketing Communications
Marketing Strategy
Analytics
Mobile Internet
Branding And Identity
Mark Roth Education Details
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Northwestern UniversityCommunication Studies -
Art Of HostingTraining Focused On Hosting Conversations That Matter
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Permaculture Research InstitutePermaculture Design
Frequently Asked Questions about Mark Roth
What company does Mark Roth work for?
Mark Roth works for Sinergi Media Inc
What is Mark Roth's role at the current company?
Mark Roth's current role is Product Leadership. Empowering Agents of Social Change. Entrepreneurial Insights and Action..
What is Mark Roth's email address?
Mark Roth's email address is ms****@****oth.com
What is Mark Roth's direct phone number?
Mark Roth's direct phone number is +177366*****
What schools did Mark Roth attend?
Mark Roth attended Northwestern University, Art Of Hosting, Permaculture Research Institute.
What skills is Mark Roth known for?
Mark Roth has skills like Website Development, E Commerce, Social Media, Technology Management, Digital Strategy, Content Management, Thought Leadership, Start Ups, Web Design, Digital Media, Business Development, Web Development.
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