Mark Roth Email & Phone Number

Louisville, Kentucky, US

• Fulfilled directive from CEO to equip Humana’s most critical employee-facing applications with a custom platform for user feedback. Provided product management strategy, product roadmaps, user research, UX design.
• Enabled multimillion-dollar cost saving improvements and product innovation by onboarding, training, and supporting 60+ products. Partnered with cross-functional product teams, guiding by influence.
• Led the enterprise rollout of new capabilities to activate Real User Monitoring (RUM), digital business analytics and visualize key user journeys for internal and customer-facing products.
• Served as enterprise thought leader on the business value of measuring digital experiences with behavioral analytics and qualitative user feedback.
• Accelerated improvements in Employee Experience (EX) and Customer Experience (CX) with a focus on driving adoption of Digital Experience Monitoring (DEM) and qualitative feedback loops.

Louisville, KY, US

Pre-launch, early stage startup innovating within the disruptive growth taking place for aging adults and non-medical home care. In a contract role, I worked directly for the CEO/founder and the President. * HomeHero tested a new venture called Family Directed as a marketplace for clients to directly hire, manage and pay for home care without an agency.

Louisville, Kentucky, US

At Interapt, I served as a strategic partner to business leaders to identify, evaluate, and develop opportunities for new products and mobile software applications. In Business Development, I successfully delivered over $2 Million in client services. As a leader of the technology services team, I initiated a tighter focus in product development, built up.

Fort Lauderdale, Florida, US

Led the Technical Product Management on a high value client project to design, curate, and facilitate different multi-day Insight and Ideation programs for a global mining company. Responsible for technical communications & served as liaison to potential solution providers. [Contract Position] Clareo is a global strategy consulting firm designed to drive.

Delivered innovation and led product development efforts as a consultant for C-level executives. Directed marketing & branding, business development, and digital media strategies.Representative projects include:* PRODUCT DEVELOPMENT / MARKETING @ BUSINESS INTELLIGENCE - Led initial product design and architecture for components of a new Business.

Chicago, IL, US

• VP of Digital Services (Jan 2015-Nov 2015) at See3, a leading provider of digital services to the nonprofit community. In addition to my ongoing P&L responsibilities for digital services, I led Product Development to.
• Developed go-to-market strategies, business models, marketing and sales for two new product launches and re-architected an existing product for a mobile-first world.
• Created and delivered webinars, blog articles and social media content.Director of Web Services (Nov 2013-Jan 2015) - I led the Web Services team (later renamed Digital Services) to identify and expand into new service.
• Recruited and maintained a fresh network of freelance associates to augment our project teams.
• Implemented process innovation and management for project teams including over twenty (20) in-house staff, consisting of software developers, project managers, quality assurance, User Experience (UX) and User Interface.
• Implemented and administered company migration of email and infrastructure from Hosted Exchange to Google Apps for Work (email, docs, calendars, etc.)

• I led the Digital Marketing practice and managed technology aspects of projects for Sync360, a full-service strategic marketing and advertising agency.
• Led Digital Strategy for a physician-owned healthcare organization during a rebranding and an initial communications audit. In the rebranding project, I directed the consolidation of over 35 disparate websites.
• Managed the website development, SEO, Analytics, and Advertising for high profile clients in the healthcare industry.
• Setup and administrated Google Apps For Work (mail, calendars, docs, chat, etc) for the agency infrastructure.

Chicago, Illinois, US

Participated as a member of the founding team of advisors and managed digital operations for outreach and communications until staff were hired. Assisted in public launch of Impact Engine by leading development of the website, creation of initial press release, standardizing branding, social media outreach and integration of various technology systems.

Chicago, Illinois, US

• Developed and managed rollout of new revenue opportunities including: Search Engine Marketing, Low-cost Video Creation, Email Marketing and Group Coupons/Daily Deals. Identified undeveloped audience needs and created.
• Managed a high volume of Business Development activity for advertising, editorial and technology opportunities.
• For each product launch, managed process for vendor selection, financial modeling, marketing strategy, sales training, and development of sales & marketing collateral.
• Identified and negotiated relationships and managed outside vendors for Video, Mobile, Email, SMS Text Messaging, Analytics, CDN, Ad Servers, Classifieds, Directories and various content management solutions.

Chicago, Illinois, US

• As a publicly traded company and during bankruptcy process, I managed an annual budget of over $4 million including responsibility for the daily operations of over 50 newspaper web sites such as Suntimes.com and.
• Reduced both fixed and variable costs across the department, including working with internal stakeholders to outsource Application & Infrastructure Support.
• Implemented a Project Management Office (PMO) and Change Control procedures for software development projects.
• Significantly reduced incidents of system downtime by leading various teams to diagnose and fix critical application and infrastructure problems.
• Worked with multiple teams across the company to identify and launch strategic initiatives, bringing new platforms and systems into production. ---- Projects included Yahoo! APT ad server integration, Monster.com.

Chicago, Illinois, US

• Directed operations of Centerstage and grew the organization’s operating budget 6x as we integrated with the Sun-Times News Group.
• Managed 2 full-time editors, several part-time staff and over 30 regular freelance contributors.
• Directed the integration of Centerstage’s editorial content into regular publication of Chicago Sun-Times newspaper.
• Developed and launched system to power the “Jump-2-Web” project for Chicago Sun-Times newspaper & suntimes.com website to provide online bridge for articles to drive readers online for additional information and.

Sinergi Media is my own boutique agency serving as a vehicle for consulting projects. I provided Content & Media Strategies, Marketing & Branding Services, Product Development leadership and Digital Strategy. Representative projects include:* I founded a co-operative Local Online Advertising Network for a group of Chicago media properties. Clients included.

• I had the honor to become one of five founding partners responsible for the successful startup of Centerstage Chicago in 1995 and subsequent acquisition in 2006 by the Sun-Times News Group.
• Grew monthly website traffic to 400,000+ unique visitors & 2 million+ page views.
• Negotiated a content license agreement and managed the publication of Centerstage’s content into a 20-page weekly publication of the Chicago Sun-Times newspaper.
• Developed new online revenue models such as premium directory listings, enhanced event profiles, contextual ad targeting and advertorial. Developed revenue partners and various relationships for ecommerce affiliations.
• Managed a full-time sales person, several part-time editors and over 15 regular freelance contributors in a “virtual office” environment.

San Francisco, CA, US

• Reported directly to the Founder & Executive Director of TechSoup/CompuMentor in a new role expanding the library of donated & discounted software titles available to not-for-profit organizations.
• Negotiated the donation of Dreamweaver web design software and a new partnership with Macromedia.
• Envisioned and produced an advertising campaign leveraging donated ad banner creative and impressions to raise traffic. Resulted in increased web traffic by 300% and over $2,000,000 in donated advertising space. Dozens.

New York, NY, US

I joined the leading interactive agency known as CCG://Online in Denver, which was later acquired by iXL in 1998. I was a dedicated resource to two of the firm's top clients during my employment. During the iXL acquisition, our team's manager departed and I took on more managerial responsibilities as well as acted as technical liaison with the parent.

Bs, Communication Studies

Training Focused On Hosting Conversations That Matter

Permaculture Design Certificate, Permaculture Design