As a C-level marketing executive with 20+ years of experience, I excel in executing innovative, analytics-driven, and technology-enabled omnichannel marketing strategies that drive ROI, engagement, and revenue growth. I have had the privilege of delivering transformational business impact for Fortune 500 brands, including the Coca-Cola Company, Miller Brewing, and Kraft Foods. Whether working in corporate or agency environments, I excel in crafting strategies that resonate with diverse audiences and deliver measurable results.I am a servant leader who combines an analytical mindset with a commitment to continuous improvement. My skills in strategic planning, team development, and cultural change have allowed me to build high-performing marketing organizations that consistently achieve significant revenue impact and ROI. I have also successfully led marketing framework redesigns, generated marketing analytics (including customer panel creation), developed new revenue streams, and drive brand transformations and refreshes.Career Highlights:Directed a 22-person integrated marketing and creative team at WPS Health Solutions in redesigning strategic omnichannel marketing plans, delivering record revenue growth for 3 consecutive years.Led a 39-person brand and consumer marketing team at American Family Insurance in revitalizing brand strategy and executing an integrated marketing plan to reverse a 5-year brand health decline.o Restructured direct marketing strategies to deliver a 3-5% improvement in lead conversion.o Relaunched the Dream Keep Rewards program, reducing attrition by 16% and growing policies per household by 10%.o Reimagined investment in partnerships, delivering 2x ROI improvement on the Summerfest partnership. o Transformed team culture, resulting in a #1 ranking in the marketing division for employee satisfaction.Built a product marketing function for Aurora Health Care and executed a commercial services strategy, including relaunching the Second Opinion program, to deliver 26% ($30M+) commercial growth in 2014. Spearheaded system-wide marketing efforts at Dean Health System, leading a 15-person division and driving a strategic brand transformation that turned around a 5-year erosion of key brand health measures.o Achieved a #1 ranking on 12 out of 14 brand health metrics such as brand awareness, behavior, and NPS.o Established an organizational structure and culture that won an AMGA award for employee satisfaction.