Mark Rothwell Email & Phone Number

Growth Verticals, a proprietary SaaS based solutions platform (G1), offers an integrated resource for prospective partners looking to retain their best customers, identify the right prospects and improve the efficiency and effectiveness of their financial results. Growth Verticals is an industry agnostic solutions platform currently focused on delivering.

Adjunct professor teaching Digital Marketing to student at the Rader School of Business at MSOE

Delivering C-level advisory and fractional CMO/CXO services to diverse enterprise and SMB brands, crafting tailored marketing and branding strategies/solutions for clients.

Madison, Wisconsin, US

• A 75-year young health insurance organization dedicated to making healthcare easier for those we serve.
• Optimized the marketing function by pioneering a new organizational vision, reimagining omnichannel marketing strategy, and driving strategic investments into data analytics and insights capabilities.
• Guided a 22-person integrated marketing team through hands-on servant leadership and by integrating an "I think to I know" vision supported by robust cross-functional relationships and actionable data insights.
• Crafted a comprehensive omnichannel marketing optimization strategy, inclusive of a sales engagement plan, a 2K+ customer panel, and targeted partnership-building initiatives.
• Mentored and coached the marketing team, fostering a culture of innovation and creativity that resulted in overall team satisfaction and motivation levels well above company benchmarks.

Madison, WI, US

• A $11+ billion insurance provider that is committed to being the most trusted, customer-focused protector of dreams.BRAND AND CONSUMER MARKETING, AVP (2017-2019), PRODUCT AND FIELD MARKETING DIRECTOR (2016)
• Spearheaded the turnaround and transformation of a declining brand by leading, coaching, and inspiring the brand and consumer marketing team to execute a new integrated marketing plan and brand strategy.
• Fostered a culture underpinned by customer empathy, data-driven insights, integrated campaign delivery, and advanced tracking capabilities, resulting in a successful reversal of brand health decline.
• Designed and implemented an innovative test and learn infrastructure to facilitate continuous improvement in marketing strategy and campaign execution.
• Executed digital transformation initiatives to enhance customer insights generation, customer journey mapping, and measure interactions across all customer touchpoints.
• Evaluated existing brand partnerships and executed a comprehensive overhaul of partnership strategy, supported by a robust structure for improving ROI with targeted activation efforts.

• Established and grew a marketing agency providing services in marketing strategy, promotional campaign planning and management, market analytics and insights, and marketing automation.
• Assisted with a brand refresh initiative for Children’s Minnesota, working closely with the nonprofit’s senior leadership to plan, execute, and monitor an omnichannel strategic marketing plan.

Milwaukee, WI, US

• Led product marketing initiatives while managing a $9M marketing budget and a 14-person product marketing team.
• Developed the product marketing function, fostering a collaborative culture that achieved the highest employee engagement scores in the company.
• Formulated and implemented a system-wide strategic planning process for commercial strategy across specialty service lines.
• Oversaw the strategic development of new revenue opportunities by leading the relaunch of the Second Opinion program.

• Drove system-wide marketing initiatives and a comprehensive, multifaceted brand revamp as well as day-to-day marketing operations activities within a 15-person marketing department.
• Defined and established a robust, best-in-class organizational vision, structure, and culture for the marketing department, leading to internal and external awards and recognition for overall employee satisfaction.
• Executed a brand transformation initiative for the delivery and health insurance divisions, including creating a vision and brand positioning statements and building brand architecture and standards.
• Restructured partnership strategy by implementing a complex, multi-tiered community "activation" program that categorized all community partnerships by corporate priority and depth of relationship.
• Turned around a 5-year decline in brand health measures through successful planning and execution of the brand refresh and the buildout of a high-performing marketing department.

Madison, WI, US

Led an organization-wide brand repositioning and cultural transformation for this $3B B2B financial services company operating in the credit union industry.

US

Led the strategic vision and day-to-day management of the Media and Marketing Planning teams overseeing an annual budget of $42M.

Chicago, IL, US

Atlanta, GA, US

Mba, Product Management

Bs, Hotel/Restaurant Mgmt