Clients include: Wave Insights (Global); Sevendials/Cadiz (UK); Scratching Shed Publishing Ltd. (UK); Dangerhouse Skylab (France); Vicious Kitten (Australia); Boneyard Atelier (UK)

I led the strategy and development of high-end materials and assets for the global market, encompassing brand identity, marketing, advertising, collateral, editorial, highly-targeted interactive presentations, video, and data visualization. I established and maintained brand and messaging standards, and I managed staff, projects, schedules, budgets and resources.I was instrumental in scaling our client base 475%, while scaling our design staff 250% and streamlining processes. Additionally, I researched, sourced, and implemented emerging technologies, and provided the subsequent training and ongoing support to various teams.I closely partnered with Senior Executive Management across Ad Sales, Media & Network Sales, Consumer Products & Franchise, Domestic Television Distribution, Theatrical, Digital Business Development, Games, Integrated Marketing, Corporate Television Group and Home Entertainment.Properties included Warner Bros., HBO, [HBO] Max, CNN, DC Entertainment, New Line Cinema, Wizarding World, Telepictures, TBS, TNT, TruTV, Cartoon Network/Adult Swim, Turner Sports, Turner Classic Movies, Discovery+, Discovery Channel, Food Network, HGTV, TLC, Animal Planet and Eurosport.

Oversaw, designed and executed highly targeted digital sales materials and assets, including interactive presentations, digital initiatives and printed collateral. I worked closely with the Research, Ad Sales, Media & Network Sales, and Marketing departments to strategically create focused materials used in selling programming to broadcast/cable television networks and SVOD, as well as materials used in selling on-air advertising pods and branded entertainment.

Assorted freelance clients including Lincoln Center for the Performing Arts; Scholastic, Inc; ARTstor; Acetate Records; Tasting Table; Real Estate Arts; Letter 7 Branding; Goldberg Partners International; Vile & Valiant.

JFNA is a non-profit organization which represents 157 Jewish Federations and over 300 Network communities, which raise and distribute more than $3 billion annually for social welfare, social services and educational needs. Developed digital and print marketing content. Directed art and creative strategies, provided copy writing and editing, and designed multi-layered marketing programs with a focus on developing an extensive range of branding and visual identity initiatives and subsequent implementation.

Founded in 1744, Sotheby’s is one of the world’s largest and most prestigious brokers of fine and decorative art, antiquities, jewelry and real estate. Sotheby’s services range from Corporate Art Services to Private Sales, across three divisions – Auction, Finance and Dealer. Conceptualized, designed and executed advertising, marketing and proposal materials, logos, catalogues, editorial, signage and exhibition design; art directed photo shoots; coordinated with marketing managers, creative directors, production department and various department heads. Additionally, I provided design direction for developing online and digital initiatives.Partnered with teams responsible for numerous and historical record-breaking sales, including Picasso’s Garçon à la pipe ($104.2 million) and Dora Maar au chat ($95.2 million); Francis Bacon’s Triptych, 1976 ($86.3 million); the last remaining privately-held copy of the Magna Carta [Libertatum] ($21.3 million); and the Guennol Lioness, a 5,000 years old sculpture from Mesopotamia ($57.2 million).

Responsible for the conceptualization, layout and execution of print ads, marketing and collateral material and logo design. Responsibilities also included directing and managing staff and freelancers; working with outside photographers; presentations with clients and coordination with account executives, creative directors, copywriters, traffic and production departments. Clients included: Merrill Lynch, Verizon, Citigroup, JP Morgan Chase, Rolex, United Nations Development Program.