Mark Rumble Email & Phone Number

Cleveland , Ohio, Us

Chicago, Il, Us

Oversee content updates and digital projects for multiple Academy websites, including eatright.org and eatrightPRO.org, which attract over half a million monthly users. Supervise two direct reports; manage project prioritization and budget hours with outside development agencies; facilitate cross-departmental collaboration for digital initiatives.

Chicago, Il, Us

Assigned to special assignments by the director of marketing and senior manager of marketing. Projects include:● Implementing new internal search software along with ADA IT department. ● Analyzing ADA Code of Ethics and Health Policy Research content by examining Web analytics and user behavior. Recommending ideas for improving Web pages and overall digital strategy.● Conducting an SEO audit for ADA web properties, which receive over 1 million pageviews per month.

Chicago, Il, Us

What I Learned● Data is powerful. Data presented in an attractive way? Nearly unstoppable.● Website redesigns and content migrations can have as many moving parts as a Swiss timepiece. So be nice to your project manager.● Don’t hoard ideas (or useful articles, whitepapers, great productivity apps, etc.) Sharing is caring. (Hat tip to Paul Arden)● Don’t to spend more than an hour each day writing and returning work emails.-------------------------What I Did:● Manageed ADA.org and some of its microsites, which contain over 3,500 pages and attract over 1 million pageviews per month. ● Provided content strategy to website stakeholders; work closely with IT Web developers; monitor website analytics. ● Collaborated with senior leaders in marketing, design and IT to lead digital efforts for the association. -------------------------What I'm Proud Of ● Introducing responsive web design (RWD) to marketing team.● Persuading senior management to use RWD for a redesign of ADA.org and many of its microsites.● Expanding the use of website analytics within the marketing department and creating an analytics report distributed to senior leaders across the ADA. ● Advocating various content strategies within the marketing department and across the ADA, which helped prioritize SEO, user experience and writing for the Web.● Spearheading, along with four other team members, a redesign and content migration project for ADA websites. Project took 12 months to complete and was launched on May 2014.

Chicago, Il, Us

What I Learned:● Treat temp work with respect and it can lead to long-term opportunities and connections. ● Only members of the National Association of Realtors can call themselves “Realtors.”-------------------------What I Did● Provided assistance to the REALTOR.org content strategy team.-------------------------What I’m Proud Of:● Developing a better organized, up-to-date, section on health care reform on REALTOR.org.

Us

What I Learned● How to say no. Taking on heaps of work isn’t impressive, just irresponsible and inconsiderate.● Trying to keep pace while cycling with renowned chef Laurent Gras is an exercise in futility (see clip below titled “Beyond Driven”).-------------------------What I Did● Penned feature articles between 500 and 1500 words for CS, The Men’s Book, CS Interiors and CS Brides magazines.● Wrote blurbs for Chicago’s Newcity magazine and Urban Daddy Chicago.● Created advertising copy for Powerade and Vitaminwater.-------------------------What I’m Proud Of:● Authoring an article titled “Solid Green” for CS Interiors (see article below) about the ultra-eco-friendly and chic home an independent record label owner living in Chicago’s Bucktown neighborhood.● Continually receiving freelance writing offers.

What I Learned:● Home-design articles without great photography are like crepes without filling.● Studying Web analytics is crucial to making informed content decisions. -------------------------What I Did● Edited and wrote articles, slideshows, photo captions and blog posts featured on Kitchens.com, an online magazine that receives over 2 million pageviews per month and is the top kitchen-related website according to Alexa.com.● Produced online video segments filmed at Kitchen and Bath trade shows.● Interviewed interior designers, chefs, product designers and other professionals in the kitchen-and-bath industry. -------------------------What I’m Proud Of:● Leading the creation of iBaths.com and developing its Bathonista Blog. The website ultimately went offline in 2014, but developing it and maintaining provided invaluable experience.● Exploring Kitchen.com’s and later iBaths.com’s Google Analytics accounts during my spare time and educating myself on the basics of Web analytics.

NOTE: “Fan Club: Reality Baseball,” was a Web-based reality series about minor league baseball produced by LivePlanet and hosted on MSN.com.-------------------------What I Learned:● Contributing to a team sometimes means applying your skills wherever needed: I was hired to write, but after a few weeks on the job I was trusted to lead on-camera interviews, contribute ideas to the story producer, and write a few voice-over scripts. ● Dealing with combustible personalities requires sensitivity and fortitude. That being said, you're still going to get yelled at sometimes...● Getting berated by a coach is a rite of passage for most sports writers. ------------------------- What I Did:● Generated all the written content for “Fan Club: Reality Baseball" website, which entailedwriting and editing two feature articles each day. ● Collaborated with the staff photographer to coordinate photo essays.● Assisted producers by conducting interviews and identifying storylines.-------------------------What I'm Proud Of:● Earning the trust and respect of established reality show producers, who relied on me to contribute storyline ideas. ● Never missing a deadline.

What I learned● Pressure can be a wonderful muse.-------------------------What I Did:● Met daily deadlines, conceived story ideas and wrote eight articles per week-------------------------What I’m Proud Of:● Starting a blog on the newspaper’s website called “The Daily Rumble” and getting people to comment on it who weren’t my friends or family.● Writing an article called “Dad’s Little Angel” about a man who, due to unexpected circumstances, had to deliver his first child on his bathroom floor. The story ended up being on the front page of newspaper’s Father’s Day edition.

Us

What I Learned● Honing your research and listening skills is as important as honing your writing technique.-------------------------What I Did● Penned and edited two-to-three articles per month for various Modern Luxury publications.-------------------------What I’m Proud Of● Launching the inaugural Men’s Book magazine in 2004, along with the magazine’s editor-in-chief and publisher. Years later the publication is still being produced not just in Chicago, but also Atlanta.